PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1757629
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1757629
Global Hair Oil Market to Reach US$30.6 Billion by 2030
The global market for Hair Oil estimated at US$23.9 Billion in the year 2024, is expected to reach US$30.6 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2024-2030. Coconut Oil Type, one of the segments analyzed in the report, is expected to record a 4.0% CAGR and reach US$17.0 Billion by the end of the analysis period. Growth in the Almond Oil Type segment is estimated at 4.8% CAGR over the analysis period.
The U.S. Market is Estimated at US$6.5 Billion While China is Forecast to Grow at 7.7% CAGR
The Hair Oil market in the U.S. is estimated at US$6.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$6.2 Billion by the year 2030 trailing a CAGR of 7.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.5% CAGR.
Why Is Hair Oil Experiencing a Modern-Day Renaissance in Global Haircare?
Hair oil, once rooted deeply in traditional grooming rituals, has evolved into a dynamic segment of the global haircare market, blending heritage practices with modern innovation. As consumers increasingly seek natural, effective, and holistic solutions for hair nourishment, repair, and styling, hair oils have resurfaced as multi-functional products suitable for diverse hair types and concerns. They are no longer confined to regional practices-today, hair oils are embraced worldwide for benefits ranging from moisture retention and breakage prevention to scalp conditioning and shine enhancement. The rising popularity of oil-based pre-wash treatments, overnight masks, and finishing products underscores the category’s adaptability to changing consumer needs and preferences.
How Are Ingredients and Formulations Driving Consumer Preference and Brand Innovation?
Modern hair oils are moving beyond traditional coconut or mineral oil bases to include exotic and high-efficacy botanical blends like argan, moringa, marula, jojoba, amla, rosehip, and black seed oil. These oils are often cold-pressed, organic-certified, and enriched with active compounds such as antioxidants, ceramides, vitamins, and essential fatty acids. Silicones, once common in finishing oils, are now being replaced or reduced in response to clean beauty trends. Additionally, non-greasy, fast-absorbing textures and fragrance-infused formulas are improving user experience and market appeal. Brands are targeting specific consumer needs-anti-frizz, thermal protection, scalp detox, hair strengthening-by crafting customized blends with precise positioning across premium, mass-market, and salon-grade categories.
Where Is Demand for Hair Oil Accelerating and Who Is Leading the Adoption Curve?
Asia-Pacific continues to lead in consumption, with India, China, and Southeast Asia accounting for high-volume sales due to long-standing cultural associations with oiling and a strong natural beauty tradition. North America and Europe are experiencing renewed interest, with wellness-oriented consumers and the multicultural beauty movement playing a central role in adoption. In these regions, hair oils are increasingly integrated into broader self-care routines and are championed by social media influencers, celebrities, and hair professionals alike. Gen Z and millennial consumers are especially responsive to storytelling around ingredient origins, sustainability, and ritualistic care. Meanwhile, the male grooming segment is also engaging with hair oils for beard care, scalp maintenance, and dryness relief.
What Factors Are Fueling the Momentum of the Hair Oil Market Globally?
The growth in the hair oil market is driven by several factors, including rising demand for natural and Ayurvedic ingredients, expanding product formats catering to both treatment and styling needs, and increasing consumer awareness of holistic hair health. Advanced formulation technologies enabling non-sticky, quick-absorbing oils have broadened appeal beyond traditional users. Additionally, increased emphasis on scalp care, oil-based serums, and the inclusion of hair oils in multi-step beauty routines are expanding usage occasions. The success of direct-to-consumer brands, coupled with strategic positioning in premium salons, e-commerce platforms, and specialty beauty stores, has made hair oils a global beauty staple. As innovation continues and consumer rituals evolve, hair oil is poised to remain a foundational category in modern haircare.
SCOPE OF STUDY:
The report analyzes the Hair Oil market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Coconut Oil Type, Almond Oil Type, Other Types); Distribution Channel (Supermarkets / Hypermarkets, Departmental Stores, Online Distribution Channel, Other Distribution Channels); Application (Residential Application, Commercial Application)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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