PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1757876
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1757876
Global Tuna Fish Market to Reach US$48.4 Billion by 2030
The global market for Tuna Fish estimated at US$42.1 Billion in the year 2024, is expected to reach US$48.4 Billion by 2030, growing at a CAGR of 2.3% over the analysis period 2024-2030. Canned Tuna Fish, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$28.9 Billion by the end of the analysis period. Growth in the Fresh Tuna Fish segment is estimated at 2.8% CAGR over the analysis period.
The U.S. Market is Estimated at US$11.5 Billion While China is Forecast to Grow at 4.5% CAGR
The Tuna Fish market in the U.S. is estimated at US$11.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$9.2 Billion by the year 2030 trailing a CAGR of 4.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 1.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.2% CAGR.
Global "Tuna Fish" Market - Key Trends & Drivers Summarized
Why Is Tuna Fish Maintaining Its Reign as a Global Protein Staple?
Tuna fish continues to dominate global seafood consumption owing to its high protein content, versatile culinary applications, and cultural relevance across diverse cuisines. From sushi-grade bluefin in Japan to canned skipjack in Europe and the Americas, tuna holds an irreplaceable position in the global food ecosystem. Its appeal lies not just in taste and nutritional value-low fat, high omega-3s, and vitamin D-but also in its accessibility through fresh, frozen, and processed formats. Consumer preferences for high-protein, low-carb diets have significantly boosted tuna consumption, especially among health-conscious demographics. The growing popularity of convenient protein options has driven strong demand for ready-to-eat tuna packs and canned products, particularly in urban centers. Major foodservice chains, including fast-casual and Asian cuisine restaurants, rely heavily on tuna-based menu offerings, further reinforcing its market stability. Additionally, evolving packaging technologies have extended shelf life and reduced spoilage, helping tuna products reach broader markets with enhanced freshness. Countries like Indonesia, the Philippines, Thailand, and Ecuador remain leading exporters, while demand from the U.S., Japan, and the EU stays consistently high. Tuna’s strong presence in retail, foodservice, and institutional segments ensures that it remains a staple in both developed and emerging markets, defying seasonal fluctuations and economic cycles.
What Role Do Sustainability and Certification Play in Market Direction?
As overfishing concerns escalate and marine biodiversity becomes a global priority, sustainability has emerged as a defining issue in the tuna market. Consumers, retailers, and regulatory bodies are demanding transparency and traceability in sourcing practices, making certifications like the Marine Stewardship Council (MSC) and Friend of the Sea (FOS) central to market access and brand value. Leading supermarket chains in North America and Europe now require third-party certification or evidence of fishery improvement projects (FIPs) for sourcing tuna. As a result, fishing fleets are adopting measures such as pole-and-line techniques, electronic monitoring systems, and bycatch reduction technologies to meet these evolving standards. Governments and intergovernmental organizations-including the Western and Central Pacific Fisheries Commission (WCPFC) and International Seafood Sustainability Foundation (ISSF)-are increasingly enforcing quotas, gear restrictions, and catch documentation schemes. Meanwhile, advancements in blockchain and digital traceability platforms are enabling end-to-end tracking of tuna from ocean to shelf, assuring consumers of ethical sourcing. Brands that fail to align with these sustainability expectations face reputational risk and potential market exclusion, particularly in the premium and export categories. Sustainability is not merely a niche concern; it is now a core commercial requirement shaping everything from procurement and branding to R&D and packaging innovation.
How Are Innovation and Consumer Trends Shaping Product Diversification?
The tuna fish market is undergoing significant transformation driven by evolving dietary trends, regional flavor preferences, and packaging innovations. Beyond traditional canned formats, there is rising demand for high-protein snacks such as tuna pouches, jerky, salads, and sushi kits. These products cater to health-focused consumers and are increasingly marketed as convenient, nutrient-rich meals for on-the-go lifestyles. In Asia-Pacific markets, raw and lightly seared tuna dominate restaurant and retail shelves, supported by cold chain infrastructure that preserves texture and flavor. Meanwhile, in North America and Europe, tuna is gaining traction in gourmet preparations and fusion dishes, including poke bowls, tapas, and Mediterranean wraps. New product launches are also incorporating organic oils, exotic spices, and clean-label ingredients to appeal to premium and niche markets. On the packaging front, innovations in resealable, eco-friendly, and single-serve formats are addressing consumer demands for convenience and sustainability. Brands are leveraging smart packaging and QR code-based transparency to educate customers on sourcing, health benefits, and usage tips. Plant-based seafood alternatives have also entered the landscape, but rather than cannibalizing tuna, they’re expanding awareness of ocean health and promoting responsible consumption. These multifaceted innovations are ensuring that tuna remains both a traditional staple and a modern culinary canvas.
The Growth in the Tuna Fish Market Is Driven by Several Factors…
The expansion of the global tuna fish market is being propelled by a confluence of supply chain, consumer behavior, and technological factors. On the supply side, improved deep-sea fishing capabilities, advancements in refrigeration and freezing technologies, and investments in vertically integrated processing facilities have enhanced yield, quality, and efficiency. In end-use industries, the foodservice sector's rebound post-COVID-19 and the continued rise of home cooking have created sustained demand for versatile protein sources, where tuna plays a key role. Shifting consumer behavior toward high-protein, low-calorie, and omega-3-rich diets has made tuna an attractive regular dietary inclusion across multiple age groups. The expansion of health and wellness trends in emerging markets is also driving first-time adoption, particularly as Western-style diets gain popularity in Asia, Latin America, and parts of Africa. Retailers and brands are innovating product lines to address specific consumer niches-athletes, young professionals, and eco-conscious buyers-through value-added offerings and clean-label formulations. Technological upgrades in supply chain traceability, combined with regulatory support for sustainable fisheries, are creating a transparent and resilient value chain that inspires consumer trust. Finally, e-commerce penetration and cold chain logistics have opened new distribution channels for both shelf-stable and fresh/frozen tuna products. These diverse and interrelated growth drivers are ensuring that tuna fish remains a cornerstone of global seafood markets, poised for sustained and inclusive expansion.
SCOPE OF STUDY:
The report analyzes the Tuna Fish market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Canned Tuna Fish, Fresh Tuna Fish, Frozen Tuna Fish); Species (Skipjack, Albacore, Yellowfin, Bigeye, Bluefin, Other Species)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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