PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1758987
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1758987
Heated Bedding
Global Heated Bedding Market to Reach US$669.4 Million by 2030
The global market for Heated Bedding estimated at US$574.0 Million in the year 2024, is expected to reach US$669.4 Million by 2030, growing at a CAGR of 2.6% over the analysis period 2024-2030. Heated Blankets & Throws, one of the segments analyzed in the report, is expected to record a 3.0% CAGR and reach US$481.8 Million by the end of the analysis period. Growth in the Heated Mattress Pads segment is estimated at 1.6% CAGR over the analysis period.
The U.S. Market is Estimated at US$150.9 Million While China is Forecast to Grow at 2.5% CAGR
The Heated Bedding market in the U.S. is estimated at US$150.9 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$107.6 Million by the year 2030 trailing a CAGR of 2.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 2.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.
Global Heated Bedding Market - Key Trends & Drivers Summarized
Why Is Heated Bedding Gaining Popularity Across Diverse Climates?
Heated bedding, which includes electric blankets, heated mattress pads, and comforters with integrated heating elements, is witnessing a surge in global demand-not only in traditionally cold regions but also in areas with seasonal winters or inconsistent indoor heating. As consumers become increasingly focused on comfort, wellness, and energy efficiency, heated bedding offers a cost-effective alternative to whole-room heating. This trend is particularly prominent in urban settings where individuals may prefer targeted heating to avoid high central heating costs. Additionally, demographic factors such as an aging population and individuals with health conditions like arthritis are further fueling interest in heated bedding, which provides both warmth and therapeutic benefits. These products are no longer niche winter accessories; they’re being repositioned as lifestyle enhancements that combine comfort with intelligent energy use.
How Are Technological Advances Reshaping the Heated Bedding Market?
Rapid innovation in the materials and design of heated bedding has significantly improved both performance and safety, making these products more appealing to modern consumers. Manufacturers are increasingly incorporating smart technology features such as programmable timers, adjustable heat settings, auto shut-off, dual-zone controls, and even remote operation via mobile apps. The use of flexible, ultra-thin carbon fiber heating elements has replaced older metal coils, resulting in lighter, safer, and more evenly heated textiles. Moreover, many new heated bedding products are compatible with sustainable practices-offering energy-efficient designs that reduce electricity consumption without compromising on warmth. Some brands are also experimenting with USB-powered or battery-operated models, enabling portability and convenience for travelers or users in energy-restricted settings. All of these enhancements collectively elevate user experience and expand the potential customer base.
What Consumer Preferences Are Driving Market Dynamics Today?
Modern consumers are increasingly seeking multifunctional and customizable home products, and heated bedding fits this demand perfectly. There is growing preference for products that combine luxury and practicality, particularly in home comfort segments. Heated bedding is often marketed alongside premium sleep products, highlighting benefits like muscle relaxation, reduced moisture buildup, and even improved sleep quality. The demand for eco-friendly and hypoallergenic materials is also influencing product development, with a clear shift toward sustainable textiles and reusable components. Branding has also evolved, with companies positioning heated bedding not just as winter gear but as year-round wellness solutions. Additionally, e-commerce platforms have enabled consumers to explore a broader range of models, sizes, and brands, increasing competition and pushing manufacturers to innovate in terms of aesthetics, features, and user-friendly interfaces.
What Factors Are Driving the Growth of the Heated Bedding Market?
The growth in the heated bedding market is driven by several factors. Increasing energy costs have led consumers to seek more efficient and localized heating solutions, making heated bedding an attractive option. The aging population in many developed countries has heightened the need for products that offer joint relief and temperature control for sensitive users. Technological advancements, including smart thermostatic controls, energy-saving timers, and enhanced safety mechanisms, have widened the appeal of heated bedding across age groups. Urbanization and smaller living spaces also contribute to the demand for targeted heating devices, as full-home systems are often unnecessary or impractical. Rising disposable income in emerging markets has allowed a new class of consumers to access comfort-enhancing home products. Finally, the seasonal nature of the product is being offset by year-round marketing strategies and consumer behavior trends favoring wellness and sleep quality, resulting in more consistent sales cycles.
SCOPE OF STUDY:
The report analyzes the Heated Bedding market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Heated Blankets & Throws, Heated Mattress Pads); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 39 Featured) -
- 8 Sleep
- BedJet
- ChiliSleep
- Cozee Home
- Electric Blanket Co.
- Far Infrared Technologies
- FleeceFun
- Frogg Toggs
- Genesis Electrical Solutions
- Gurin Products
- Hamilton Beach Brands
- HealthMateForever
- Hyde & Sleep
- IceHugger
- Jarden Consumer Solutions
- LinenSpa
- Live Smart
- LuxHeat
- Pure Warmth
- Sunbeam Products
- Serta Heated Bedding
- Snowe Home
- ThermoSoft
- UGG Australia
- Vellux
AI INTEGRATIONS
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TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Tariff Impact on Global Supply Chain Patterns
- Heated Bedding - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Consumer Focus on Sleep Quality Drives Demand for Heated Bedding
- Cold Climate Regions and Seasonal Demand Spur Growth of Electric Blankets
- Energy Efficiency Concerns Strengthen Business Case for Low-Voltage Heated Bedding
- Aging Population and Health Benefits Propel Growth in Therapeutic Heated Products
- Advancements in Fabric and Heating Technologies Expand Product Appeal
- Smart Home Integration Trends Drive Adoption of App-Controlled Heated Bedding
- Demand for Portable and Travel-Friendly Heating Solutions Expands Market Reach
- Growth in E-Commerce Retail Channels Generates New Sales Opportunities
- Innovation in Dual-Zone Temperature Control Boosts Market Differentiation
- Increasing Disposable Income in Emerging Economies Fuels Market Expansion
- Rising Incidence of Circulatory and Musculoskeletal Issues Drives Adoption
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Heated Bedding Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Heated Bedding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 3: World 6-Year Perspective for Heated Bedding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Heated Blankets & Throws by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 5: World 6-Year Perspective for Heated Blankets & Throws by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 6: World Recent Past, Current & Future Analysis for Heated Mattress Pads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 7: World 6-Year Perspective for Heated Mattress Pads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Offline Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 9: World 6-Year Perspective for Offline Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 10: World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 11: World 6-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 12: USA Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 13: USA 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 14: USA Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 15: USA 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- CANADA
- TABLE 16: Canada Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 17: Canada 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 18: Canada Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 19: Canada 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- JAPAN
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 20: Japan Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 21: Japan 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 22: Japan Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 23: Japan 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- CHINA
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 24: China Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 25: China 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 26: China Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 27: China 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- EUROPE
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 28: Europe Recent Past, Current & Future Analysis for Heated Bedding by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 29: Europe 6-Year Perspective for Heated Bedding by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- TABLE 30: Europe Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 31: Europe 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 32: Europe Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 33: Europe 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- FRANCE
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 34: France Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 35: France 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 36: France Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 37: France 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- GERMANY
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 38: Germany Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 39: Germany 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 40: Germany Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 41: Germany 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- ITALY
- TABLE 42: Italy Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 43: Italy 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 44: Italy Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 45: Italy 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- UNITED KINGDOM
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 46: UK Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 47: UK 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 48: UK Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 49: UK 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- REST OF EUROPE
- TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 51: Rest of Europe 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 53: Rest of Europe 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- ASIA-PACIFIC
- Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 54: Asia-Pacific Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 55: Asia-Pacific 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 57: Asia-Pacific 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
- REST OF WORLD
- TABLE 58: Rest of World Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 59: Rest of World 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030
- TABLE 60: Rest of World Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 61: Rest of World 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030
IV. COMPETITION
