PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1765138
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1765138
Online Home Rental Services
Global Online Home Rental Services Market to Reach US$73.6 Billion by 2030
The global market for Online Home Rental Services estimated at US$35.5 Billion in the year 2024, is expected to reach US$73.6 Billion by 2030, growing at a CAGR of 12.9% over the analysis period 2024-2030. Flats, one of the segments analyzed in the report, is expected to record a 14.7% CAGR and reach US$40.3 Billion by the end of the analysis period. Growth in the Semi-Detached Houses segment is estimated at 12.2% CAGR over the analysis period.
The U.S. Market is Estimated at US$9.5 Billion While China is Forecast to Grow at 11.9% CAGR
The Online Home Rental Services market in the U.S. is estimated at US$9.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$11.2 Billion by the year 2030 trailing a CAGR of 11.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.1% and 10.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.2% CAGR.
Global Online Home Rental Services Market - Key Trends & Drivers Summarized
How Are Online Home Rental Services Disrupting the Traditional Rental Market?
Online home rental services have revolutionized the traditional property rental industry, offering both renters and property owners a streamlined, digital experience. Previously, finding a rental property involved time-consuming processes, such as visiting real estate offices or scouring classified ads. However, the proliferation of online platforms has simplified the process by centralizing listings and allowing users to filter properties based on specific criteria, such as location, price range, and amenities. These platforms have also made it easier for property owners to list their homes, offering tools for pricing, tenant screening, and even legal documentation. With the rise of short-term rental services like Airbnb, the concept of home rental has evolved, offering more flexible and customizable living options that appeal to both temporary and long-term renters. The integration of digital payment methods, virtual tours, and online contracts has further facilitated the growth of the market.
What Are the Key Trends Shaping Consumer Demand for Online Home Rental Services?
Several trends are driving consumer preferences in the online home rental market, most notably the growing demand for flexibility and convenience. Renters are increasingly seeking short-term and flexible rental options that cater to mobile lifestyles, particularly among younger generations who prioritize experiences over long-term commitments. Co-living spaces and serviced apartments are gaining traction, offering furnished properties with shared amenities for those who value community living. Additionally, the rise of remote work has contributed to demand for temporary housing in new cities, as professionals seek flexible options to accommodate travel or relocation. Sustainable and eco-friendly housing is another growing trend, with many consumers opting for energy-efficient buildings or properties that emphasize green living. Moreover, the ability to conduct virtual tours, sign leases online, and communicate with landlords or property managers through apps or messaging platforms has made renting more appealing and accessible to tech-savvy consumers.
How Is Technology Reshaping the Online Home Rental Sector?
Technology is at the core of the transformation taking place in the online home rental services market. The adoption of artificial intelligence (AI) and machine learning algorithms has enabled online platforms to offer personalized recommendations, making it easier for renters to find properties that match their preferences and budget. Virtual reality (VR) and 3D tours have enhanced the user experience by allowing prospective renters to explore properties without physically visiting them, an especially useful feature during the COVID-19 pandemic. Digital contracts and electronic signatures have streamlined the leasing process, while blockchain technology is being explored to ensure secure transactions and reduce the risk of fraud in property listings. Mobile apps have become a standard tool for both landlords and renters, enabling real-time communication, rent payments, and maintenance requests. These technological advancements have not only increased efficiency but also improved transparency and trust in the rental market.
What Is Driving the Growth in the Online Home Rental Services Market?
The growth in the online home rental services market is driven by several factors that are reshaping consumer expectations and preferences. Urbanization and the increasing mobility of the workforce have heightened demand for flexible rental options, making online platforms an ideal solution for transient populations. Technological innovations, particularly AI-driven recommendations and VR property tours, have significantly enhanced the user experience, making the process of finding and renting a home more convenient and efficient. The surge in remote work has also played a crucial role, with many individuals seeking temporary rentals in different locations to accommodate flexible working conditions. Rising property prices and the growing trend of renting over buying, especially among younger generations, have further fueled demand. Additionally, the ongoing shift towards digital platforms, driven by ease of use and access to extensive property databases, is encouraging the rapid expansion of this market.
SCOPE OF STUDY:
The report analyzes the Online Home Rental Services market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Segment (Flats, Semi-Detached Houses, Detached Houses)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 42 Featured) -
- Abenson Ventures, Inc.
- Absolute World Group Holding Limited
- Airbnb Inc.
- AJ Networks
- Almont do Brasil
- Alpine Motel Wanaka
- Arcenorentals Limited
- balandis real estate ag.
- BMD group
- BREDCO
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TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- Tariff Impact on Global Supply Chain Patterns
- Global Economic Update
- Online Home Rental Services - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Demand for Flexible and Short-Term Housing Solutions Drives Growth in the Online Home Rental Market
- Growth of Digital Nomadism and Remote Work Expands the Addressable Market for Online Home Rentals
- Increasing Adoption of Mobile Apps and Seamless Booking Platforms Spurs Consumer Demand for Online Home Rental Services
- Rising Popularity of Vacation Rentals Over Traditional Hotels Strengthens the Business Case for Online Home Rental Platforms
- The Shift Toward Shared Living and Co-Living Spaces Drives Growth in the Online Home Rental Market
- Technological Innovations in Virtual Tours and 3D Home Viewing Propel Adoption of Online Home Rental Platforms
- Rising Interest in Short-Term Rentals for Workcations and Staycations Generates Demand for Online Home Rental Services
- Expansion of Peer-to-Peer Rental Platforms Creates New Opportunities for Homeowners and Property Managers
- Growing Interest in Eco-Friendly and Sustainable Accommodations Spurs Demand for Green Properties in Online Home Rentals
- Integration of AI and Machine Learning Enhances Personalized Search and Booking Experiences for Online Home Renters
- Rising Focus on Safety and Hygiene Standards Post-Pandemic Drives Adoption of Certified Clean Home Rental Properties
- Increasing Popularity of Long-Term Vacation Rentals Creates a New Revenue Stream for Online Home Rental Platforms
- Growing Focus on Transparent Pricing and Customer Reviews Drives Consumer Confidence in Online Home Rental Services
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Online Home Rental Services Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Online Home Rental Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World Historic Review for Online Home Rental Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 4: World 15-Year Perspective for Online Home Rental Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Flats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 6: World Historic Review for Flats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 7: World 15-Year Perspective for Flats by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Semi-Detached Houses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World Historic Review for Semi-Detached Houses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 10: World 15-Year Perspective for Semi-Detached Houses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Detached Houses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 12: World Historic Review for Detached Houses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 13: World 15-Year Perspective for Detached Houses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 14: USA Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 15: USA Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 16: USA 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- CANADA
- TABLE 17: Canada Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 18: Canada Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 19: Canada 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- JAPAN
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 20: Japan Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: Japan Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 22: Japan 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- CHINA
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 23: China Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 24: China Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 25: China 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- EUROPE
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 26: Europe Recent Past, Current & Future Analysis for Online Home Rental Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Online Home Rental Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 28: Europe 15-Year Perspective for Online Home Rental Services by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
- TABLE 29: Europe Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 30: Europe Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 31: Europe 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- FRANCE
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 32: France Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: France Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 34: France 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- GERMANY
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 35: Germany Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 36: Germany Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 37: Germany 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- ITALY
- TABLE 38: Italy Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 39: Italy Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 40: Italy 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- UNITED KINGDOM
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 41: UK Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 42: UK Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 43: UK 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- REST OF EUROPE
- TABLE 44: Rest of Europe Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Rest of Europe Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 46: Rest of Europe 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- ASIA-PACIFIC
- Online Home Rental Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 47: Asia-Pacific Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 48: Asia-Pacific Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 49: Asia-Pacific 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
- REST OF WORLD
- TABLE 50: Rest of World Recent Past, Current & Future Analysis for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 51: Rest of World Historic Review for Online Home Rental Services by Segment - Flats, Semi-Detached Houses and Detached Houses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 52: Rest of World 15-Year Perspective for Online Home Rental Services by Segment - Percentage Breakdown of Value Revenues for Flats, Semi-Detached Houses and Detached Houses for the Years 2015, 2025 & 2030
IV. COMPETITION
