PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1773845
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1773845
Global Men's Health Supplements Market to Reach US$117.5 Billion by 2030
The global market for Men's Health Supplements estimated at US$72.9 Billion in the year 2024, is expected to reach US$117.5 Billion by 2030, growing at a CAGR of 8.3% over the analysis period 2024-2030. Sports Supplements, one of the segments analyzed in the report, is expected to record a 6.8% CAGR and reach US$29.6 Billion by the end of the analysis period. Growth in the Other Types segment is estimated at 6.3% CAGR over the analysis period.
The U.S. Market is Estimated at US$19.8 Billion While China is Forecast to Grow at 12.6% CAGR
The Men's Health Supplements market in the U.S. is estimated at US$19.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$24.9 Billion by the year 2030 trailing a CAGR of 12.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.5% CAGR.
Global Men’s Health Supplements Market - Key Trends & Growth Drivers Summarized
Why Is the Men’s Health Supplements Industry Expanding Rapidly?
The men’s health supplements market is undergoing a major transformation, as consumers become increasingly aware of preventive healthcare, holistic wellness, and personalized nutrition. Once dominated by muscle-building and performance-enhancing supplements, the market has expanded to include immune support, cognitive function, heart health, testosterone boosters, stress management, and gut health solutions. The rise of biohacking, longevity research, and personalized health optimization has driven men to seek targeted supplements that cater to specific health needs rather than relying on general multivitamins. Additionally, the shift toward plant-based nutrition, organic ingredients, and clean-label formulations has fueled demand for natural, non-GMO, and scientifically backed supplements. The growing influence of functional food and beverage integration, where supplements are infused into protein bars, functional teas, and energy-boosting gummies, is making daily supplementation more convenient and accessible. As more men prioritize proactive health strategies, the demand for high-quality, clinically tested supplements is rising across fitness enthusiasts, working professionals, and aging consumers.
What Are the Key Innovations Transforming Men’s Health Supplements?
The evolution of men’s health supplements is being driven by advancements in nutrigenomics, personalized supplement subscriptions, and bioavailable ingredient formulations. One of the most significant breakthroughs is the development of smart supplements, which use AI-driven analytics and DNA-based testing to provide tailored health solutions for each individual. The introduction of liposomal delivery systems, nano-formulated vitamins, and time-released capsules has also improved nutrient absorption and effectiveness, making supplements more potent. Additionally, hormonal health and stress reduction have emerged as top priorities, leading to the rise of natural testosterone boosters, adaptogenic herbal blends, and nootropic formulas for mental clarity and focus. The demand for probiotic and gut-health-focused supplements is also increasing, as research links digestive health to immune function, mood regulation, and metabolic efficiency. Brands are also leveraging blockchain and transparency technology to provide traceable ingredient sourcing, clinical validation, and third-party testing certification, ensuring that consumers trust the safety and efficacy of their supplements.
Why Is Demand for Men’s Health Supplements Increasing Across Various Consumer Segments?
The demand for men’s health supplements is rising across multiple consumer groups, fueled by lifestyle shifts, aging concerns, and the growing influence of fitness culture. Young professionals and high-performance individuals are adopting brain-boosting nootropics, stress-reducing adaptogens, and sleep-enhancing supplements to support mental clarity, productivity, and work-life balance. Meanwhile, athletes and fitness enthusiasts continue to drive demand for protein powders, amino acid complexes, and endurance-focused supplements designed to enhance muscle recovery, joint health, and overall athletic performance. The aging population is also fueling demand for heart health supplements, prostate support formulations, and bone-strengthening vitamins, as older men seek proactive solutions for longevity and vitality. Additionally, the rise of e-commerce and subscription-based supplement models has made it easier for consumers to access customized, high-quality formulations tailored to their health goals.
What Is Driving the Growth of the Global Men’s Health Supplements Market?
The growth in the men’s health supplements market is driven by scientific advancements in nutrition, growing awareness of preventive healthcare, and the shift toward natural and holistic wellness solutions. The expansion of functional ingredients, clean-label formulations, and bioavailability-enhancing technologies is increasing demand for premium health supplements. The rise of personalized supplement subscription services, direct-to-consumer wellness brands, and AI-driven health optimization platforms is transforming how men approach daily supplementation. With increasing focus on longevity, hormone balance, mental resilience, and immune health, the global men’s health supplements market is positioned for continued expansion, fueled by digital health innovations, evolving consumer behaviors, and research-backed nutraceutical advancements.
SCOPE OF STUDY:
The report analyzes the Men's Health Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Supplements, Weight Management Supplements, Immune Health Supplements, Others); Age Group (20 - 30 yrs, 31 - 45 yrs, 46 - 60 yrs, Above 60 yrs); Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others); Distribution Channel (Online, Offline)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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