PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1781208
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1781208
Global Growlers Market to Reach US$614.2 Million by 2030
The global market for Growlers estimated at US$550.5 Million in the year 2024, is expected to reach US$614.2 Million by 2030, growing at a CAGR of 1.8% over the analysis period 2024-2030. Stainless Steel Material, one of the segments analyzed in the report, is expected to record a 1.3% CAGR and reach US$264.2 Million by the end of the analysis period. Growth in the Glass Material segment is estimated at 1.6% CAGR over the analysis period.
The U.S. Market is Estimated at US$150.0 Million While China is Forecast to Grow at 3.6% CAGR
The Growlers market in the U.S. is estimated at US$150.0 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$114.2 Million by the year 2030 trailing a CAGR of 3.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.6% and 1.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.9% CAGR.
The growing popularity of craft breweries, specialty coffee roasters, and artisanal beverage producers is driving the demand for growlers-reusable glass, stainless steel, or ceramic containers used for transporting draft beverages. As consumers increasingly seek fresh, locally produced drinks, breweries and coffee shops are offering growler-filling stations to provide a sustainable and cost-effective alternative to bottled beverages. The rise of direct-to-consumer (DTC) beverage sales and taproom experiences is further enhancing the appeal of growlers, allowing consumers to enjoy high-quality, freshly poured drinks at home. However, regulatory challenges regarding growler refilling and alcohol distribution laws vary by region, impacting market growth. Despite these limitations, the craft beverage movement continues to propel growler sales, reinforcing their role in the evolving beverage industry.
Sustainability concerns and eco-conscious consumer behavior are driving innovation in the growlers market. As the beverage industry seeks alternatives to single-use packaging, growlers are gaining traction as a reusable and environmentally friendly solution. Manufacturers are developing lightweight, shatter-resistant, and insulated growlers that enhance portability and beverage freshness. Additionally, breweries and cafes are introducing return-and-refill programs to encourage sustainable consumption. While glass growlers remain popular, stainless steel and ceramic variants are gaining market share due to their durability and ability to maintain temperature for extended periods. Challenges such as cleaning requirements, storage limitations, and consumer convenience must be addressed to increase adoption. However, as sustainability becomes a core value in the beverage industry, growlers are expected to play a growing role in reducing packaging waste.
Customization is becoming a key growth driver in the growlers market, with breweries, coffee shops, and beverage brands using personalized growlers as promotional merchandise. Laser-etched logos, printed designs, and limited-edition collaborations are turning growlers into collectible items that enhance brand loyalty. Additionally, the rise of e-commerce platforms and DTC beverage sales is allowing breweries and specialty drink makers to offer customized growlers through online storefronts. However, pricing pressures and competition from alternative packaging solutions, such as crowlers (aluminum cans used for on-demand draft beer packaging), remain challenges for market growth. Despite these factors, the increasing consumer preference for personalized, reusable beverage containers is expected to sustain demand for custom-branded growlers.
The growth in the growlers market is driven by several factors, including the expansion of the craft beverage industry, the push for sustainable packaging solutions, and the rising demand for customizable drinkware. The increasing popularity of direct-to-consumer beverage experiences and refillable packaging models is further propelling market demand. The integration of growlers with smart features, such as vacuum insulation and built-in pressure regulation, is also enhancing their appeal among beverage enthusiasts. While regulatory complexities and competition from alternative packaging formats pose challenges, continued innovation in design, materials, and branding strategies is expected to support the long-term growth of the growlers market, reinforcing their role in the evolving beverage consumption landscape.
SCOPE OF STUDY:
The report analyzes the Growlers market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Material (Stainless Steel Material, Glass Material, Ceramic Material, Plastic Material); Size (Less than 32 Oz, 32 Oz to 64 Oz, More than 64 Oz); Application (Non-Alcoholic Beverages Application, Alcoholic Beverages Application)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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