PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786616
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786616
Global Fresh Herbs Market to Reach US$9.3 Billion by 2030
The global market for Fresh Herbs estimated at US$5.7 Billion in the year 2024, is expected to reach US$9.3 Billion by 2030, growing at a CAGR of 8.5% over the analysis period 2024-2030. Fresh Basil, one of the segments analyzed in the report, is expected to record a 10.1% CAGR and reach US$3.6 Billion by the end of the analysis period. Growth in the Fresh Cilantro / Coriander segment is estimated at 7.7% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 13.4% CAGR
The Fresh Herbs market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$2.0 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.2% and 8.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.7% CAGR.
Global Fresh Herbs Market - Key Trends & Drivers Summarized
Why Is the Fresh Herbs Industry Experiencing Increased Consumer Demand?
The global demand for fresh herbs has surged as consumers prioritize natural flavors, health benefits, and culinary diversity. Fresh herbs such as basil, parsley, cilantro, thyme, rosemary, and mint are widely used in home cooking, gourmet dining, and functional beverages, making them an integral part of global cuisine and holistic wellness trends. The shift toward plant-based nutrition, organic ingredients, and clean-label food products has further accelerated market demand for fresh, chemical-free, and sustainably grown herbs.
The increasing popularity of herbal teas, detox beverages, and medicinal plant-based formulations has also expanded the market, with fresh herbs being used for immune support, digestion, and stress relief. Additionally, urban gardening, hydroponic farming, and vertical herb cultivation have enabled year-round production, ensuring a consistent supply of fresh herbs in urban and peri-urban markets. The emergence of farm-to-table restaurants, meal kit delivery services, and e-commerce herb suppliers has further strengthened market access for both consumers and culinary professionals.
How Is Innovation Improving the Cultivation and Distribution of Fresh Herbs?
Advancements in hydroponic and aeroponic farming have transformed the fresh herbs industry, enabling soil-free, pesticide-free cultivation with higher yields and minimal resource consumption. AI-powered irrigation systems, LED-based indoor herb farming, and climate-controlled greenhouses have made it possible to cultivate herbs in controlled environments, reducing the impact of seasonality and weather-related disruptions.
On the distribution side, blockchain-enabled supply chain tracking, vacuum-sealed storage, and active packaging technologies are being used to preserve herb freshness, prevent spoilage, and extend shelf life. Additionally, robotic harvesting and automated sorting systems are enhancing efficiency and labor productivity, ensuring high-quality fresh herbs reach the market with minimal waste.
What Are the Challenges and Market Opportunities in the Fresh Herbs Sector?
The fresh herbs industry faces challenges such as short shelf life, transportation losses, and fluctuating market demand. Herbs are highly perishable, requiring specialized cold storage and fast distribution networks to maintain quality. Additionally, labor shortages and high production costs for organic and hydroponic herbs pose challenges for small-scale farmers.
However, opportunities for market expansion exist in the functional food and wellness sector, where fresh herbs are increasingly used in herbal infusions, organic skincare, and plant-based health supplements. The growth of online herb marketplaces, direct-from-farm herb delivery services, and culinary herb subscription boxes is also transforming consumer access to fresh herbs.
What Is Driving Growth in the Fresh Herbs Market?
The growth in the fresh herbs market is driven by several factors, including technological advancements in precision agriculture, the expansion of hydroponic herb farming, and the rising demand for clean-label natural ingredients. The integration of AI-driven greenhouse automation, real-time freshness tracking, and sensor-based moisture control is enhancing herb yield and quality. Additionally, the rise of organic certification programs, sustainable packaging solutions, and innovative culinary applications is further fueling demand.
The expansion of functional foods, herbal remedies, and eco-conscious food trends is also driving new investment into high-tech herb cultivation and supply chain optimization. With continued innovation in farming efficiency, cold chain logistics, and digital herb marketplaces, the fresh herbs market is set for sustained growth, catering to health-conscious and sustainability-driven consumers worldwide.
SCOPE OF STUDY:
The report analyzes the Fresh Herbs market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Fresh Basil, Fresh Cilantro / Coriander, Fresh Mint, Fresh Parsley, Other Fresh Herbs); End-Use (Food Retail End-Use, Food Service End-Use)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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