PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786657
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786657
Global Hair Scrunchies Market to Reach US$35.6 Million by 2030
The global market for Hair Scrunchies estimated at US$27.6 Million in the year 2024, is expected to reach US$35.6 Million by 2030, growing at a CAGR of 4.3% over the analysis period 2024-2030. Satin Material, one of the segments analyzed in the report, is expected to record a 4.1% CAGR and reach US$11.8 Million by the end of the analysis period. Growth in the Crystal Material segment is estimated at 5.2% CAGR over the analysis period.
The U.S. Market is Estimated at US$7.5 Million While China is Forecast to Grow at 7.8% CAGR
The Hair Scrunchies market in the U.S. is estimated at US$7.5 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.3 Million by the year 2030 trailing a CAGR of 7.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.8% and 3.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.5% CAGR.
The resurgence of ’90s and early 2000s fashion has propelled hair scrunchies back into the mainstream, with consumers embracing them as both functional hair accessories and fashion statements. Once considered outdated, scrunchies have regained popularity due to their gentle hold, which prevents hair breakage compared to traditional elastic hair ties. The rise of nostalgic fashion trends, fueled by social media influencers and celebrity endorsements, has driven the demand for scrunchies in various materials, including silk, velvet, and satin. Additionally, fashion brands are capitalizing on the trend by launching exclusive scrunchie collections in collaboration with influencers and designers. However, competition from alternative hair accessories, such as claw clips and spiral hair ties, presents a challenge for sustained growth. Despite this, the revival of retro fashion continues to push scrunchies into the spotlight, ensuring their ongoing popularity.
The shift toward sustainability is influencing the hair scrunchies market, with brands introducing eco-friendly versions made from organic cotton, recycled fabrics, and plant-based materials. Consumers are becoming more environmentally conscious, seeking reusable and biodegradable alternatives to synthetic elastic bands. Additionally, sustainable packaging and ethically sourced materials are gaining traction as brands cater to eco-conscious buyers. While these sustainable options appeal to a growing demographic, they often come at a higher price point, limiting accessibility for budget-conscious consumers. Despite cost challenges, the demand for sustainable fashion accessories is expected to drive the development of more environmentally friendly scrunchies in the coming years.
Personalization and luxury hair accessories are becoming a key growth driver in the scrunchie market, with premium brands offering monogrammed, embellished, and high-end designer scrunchies. Consumers are increasingly willing to pay for unique, statement-making hair accessories that complement their personal style. Additionally, the rise of DIY and customizable fashion has encouraged small businesses and independent designers to launch handmade scrunchie collections tailored to niche markets. While luxury scrunchies cater to a specific segment, mass-market retailers continue to dominate with affordable and stylish options for everyday use. The combination of customization, exclusivity, and affordability is expected to drive further market expansion.
The growth in the hair scrunchies market is driven by the resurgence of retro fashion, the demand for sustainable and eco-friendly hair accessories, and the increasing popularity of personalized and luxury scrunchies. Social media trends and influencer marketing continue to propel scrunchies into mainstream fashion, while innovations in materials and design enhance their appeal. Additionally, the accessibility of scrunchies through e-commerce platforms and retail stores ensures a broad consumer reach. While competition from alternative hair accessories and pricing concerns remain challenges, ongoing fashion trends and sustainability initiatives are expected to sustain the growth of the scrunchie market.
SCOPE OF STUDY:
The report analyzes the Hair Scrunchies market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Material (Satin Material, Crystal Material, Fabric Material, Velvet Material, Other Materials)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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