PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786658
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1786658
Global Hair Texturizers Market to Reach US$11.5 Billion by 2030
The global market for Hair Texturizers estimated at US$8.6 Billion in the year 2024, is expected to reach US$11.5 Billion by 2030, growing at a CAGR of 5.1% over the analysis period 2024-2030. Hair Spray, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$3.2 Billion by the end of the analysis period. Growth in the Hair Gel segment is estimated at 4.7% CAGR over the analysis period.
The U.S. Market is Estimated at US$2.3 Billion While China is Forecast to Grow at 8.1% CAGR
The Hair Texturizers market in the U.S. is estimated at US$2.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$2.3 Billion by the year 2030 trailing a CAGR of 8.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 5.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.
The increasing embrace of natural hair textures and personalized styling is driving demand for hair texturizers, particularly among individuals with curly, wavy, and coily hair. Consumers are moving away from traditional chemical relaxers and opting for gentler texturizing treatments that enhance natural curl patterns rather than completely straighten the hair. The influence of social media, beauty influencers, and the "curly girl" movement has further propelled interest in texturizing solutions that offer a balance between manageability and curl definition. Additionally, the demand for clean-label and chemical-free texturizers is growing, with consumers seeking non-toxic alternatives to traditional relaxers. However, concerns over product buildup and scalp sensitivity remain key considerations for consumers. Despite these challenges, the rise of textured hair appreciation continues to drive interest in hair texturizers.
The clean beauty movement is pushing brands to reformulate hair texturizers with safer, plant-based, and non-toxic ingredients. Many consumers are avoiding harsh chemicals such as sodium hydroxide and opting for milder texturizing solutions infused with botanical extracts and nourishing oils. Additionally, brands are developing hybrid texturizers that combine temporary styling benefits with long-term hair health advantages. While these innovations cater to health-conscious consumers, challenges such as product efficacy and longer processing times remain obstacles to widespread adoption. Nevertheless, as the demand for clean haircare solutions grows, the market for chemical-free texturizers is expected to expand.
The rise of DIY haircare is leading to increased interest in at-home hair texturizing kits that allow users to customize their curl patterns without salon visits. Brands are introducing easy-to-use kits with step-by-step instructions, making texturizing treatments more accessible. Additionally, temporary and semi-permanent texturizers that gradually fade over time are gaining popularity, allowing consumers to experiment with their natural texture. However, professional salon services remain dominant in this market, as many consumers prefer expert application for consistent results. Despite this, the expansion of the DIY haircare trend is expected to create new growth opportunities for home-based texturizers.
The growth in the hair texturizer market is driven by the increasing preference for natural and textured hairstyles, advancements in clean beauty formulations, and the rising popularity of DIY hair treatments. Consumers are seeking gentler alternatives to traditional relaxers, leading to innovation in chemical-free and nourishing texturizers. Additionally, the influence of social media trends and the growing demand for versatile hair styling solutions are further shaping market preferences. While challenges such as product buildup and scalp sensitivity persist, continued advancements in formulation and accessibility are expected to drive sustained market growth.
SCOPE OF STUDY:
The report analyzes the Hair Texturizers market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Hair Spray, Hair Gel, Hair Cream, Hair Mousse, Hair Pomade & Paste, Shampoo, Others); Source (Conventional, Natural)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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