PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1788342
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1788342
Global Shopping Application Market to Reach US$2.4 Billion by 2030
The global market for Shopping Application estimated at US$1.2 Billion in the year 2024, is expected to reach US$2.4 Billion by 2030, growing at a CAGR of 11.5% over the analysis period 2024-2030. Google Play Store, one of the segments analyzed in the report, is expected to record a 10.5% CAGR and reach US$1.5 Billion by the end of the analysis period. Growth in the Apple iOS Store segment is estimated at 13.0% CAGR over the analysis period.
The U.S. Market is Estimated at US$340.1 Million While China is Forecast to Grow at 15.4% CAGR
The Shopping Application market in the U.S. is estimated at US$340.1 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$494.4 Million by the year 2030 trailing a CAGR of 15.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.5% and 10.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.1% CAGR.
Global Shopping Application Market - Key Trends & Drivers Summarized
Is the Rise of Mobile-First Commerce Changing the Retail Paradigm?
The global shopping applications market is experiencing explosive growth as mobile-first behavior becomes the dominant mode of online commerce across both developed and emerging economies. Consumers are increasingly relying on smartphones not just for browsing and product discovery, but for the entire purchase journey-from search and price comparison to checkout and post-purchase tracking. This shift is being accelerated by rising smartphone penetration, faster mobile internet speeds, and greater digital literacy, especially in regions like Asia-Pacific, Latin America, and Africa. Shopping apps offer users convenience, personalization, and accessibility, enabling 24/7 retail interactions that are difficult to replicate in brick-and-mortar stores or even traditional websites. As a result, both global e-commerce giants and niche retailers are prioritizing mobile app development and optimization to engage users where they spend the most time-on their phones. The mobile-centric ecosystem is not only transforming how products are sold but also how loyalty is built, as apps offer brands unique tools to drive repeat engagement through push notifications, in-app promotions, and seamless user experiences.
Can AI-Powered Personalization and Super Apps Redefine User Experience?
Technological innovation is at the heart of what makes shopping applications increasingly effective and engaging. Artificial intelligence (AI) and machine learning (ML) are enabling advanced personalization, helping apps curate product recommendations, tailor content, and predict user needs based on browsing behavior, past purchases, and demographic insights. This level of personalization enhances the shopping journey and increases conversion rates by making offers more relevant and timely. At the same time, many shopping applications are evolving into super apps-comprehensive platforms that integrate commerce, payment, logistics, and customer service in a single interface. In markets like China and Southeast Asia, super apps such as Meituan, Shopee, and Grab are merging food delivery, travel bookings, financial services, and online retail into cohesive ecosystems. These multi-functional platforms simplify life for consumers and deepen brand loyalty through all-in-one utility. Additionally, augmented reality (AR), voice search, and virtual try-ons are emerging as powerful engagement tools, particularly in the fashion, beauty, and home decor categories. By integrating immersive technologies and frictionless interfaces, shopping apps are becoming more than transactional platforms-they are evolving into digital experiences that connect, inform, and inspire.
Is the Blending of Content and Commerce Fueling New Consumer Engagement Models?
The convergence of content and commerce is reshaping how shopping applications attract and retain users, with social commerce, influencer marketing, and livestream shopping emerging as dominant trends. Many apps now feature shoppable videos, influencer-curated collections, and community-driven reviews, blurring the lines between entertainment and retail. Platforms like TikTok, Instagram, and YouTube have already proven that storytelling and social proof can powerfully drive purchase intent-and shopping apps are following suit by embedding similar features natively. Livestream shopping, in particular, is gaining traction in Asia and starting to penetrate Western markets, allowing brands and sellers to showcase products in real time, answer questions, and drive instant sales. The fusion of UGC (user-generated content) with product discovery not only improves engagement but also builds trust-critical in an era where consumers are increasingly skeptical of traditional advertising. Shopping apps are becoming lifestyle companions, offering curated content, personalized recommendations, and peer interactions that replicate the discovery and community aspects of in-person shopping. This shift toward experiential retail is fundamentally changing how apps build brand relationships and drive emotional engagement.
What’s Driving the Growth in the Shopping Applications Market?
The growth in the shopping applications market is driven by several factors directly tied to digital adoption, consumer behavior, and retail innovation. First, the widespread use of smartphones and mobile internet is making app-based shopping more accessible and convenient for a global audience. Second, improvements in mobile UX/UI, one-click checkout, and personalized product feeds are significantly enhancing the shopping experience and increasing app stickiness. Third, the expansion of digital payment infrastructure-including mobile wallets, buy-now-pay-later options, and contactless transactions-is enabling faster, safer, and more flexible purchasing. Fourth, retailers are investing in mobile-first strategies, exclusive in-app discounts, and loyalty programs that reward app usage, encouraging users to download and engage frequently. Fifth, social and livestream commerce features are turning shopping into an interactive, entertainment-driven experience that drives higher engagement and conversion. Sixth, the shift toward omnichannel retail strategies is prompting retailers to integrate their apps with inventory, CRM, and fulfillment systems to offer real-time stock updates, in-store pickup, and personalized promotions. Lastly, the ability of shopping apps to collect rich user data is empowering retailers to refine their marketing, inventory planning, and product development, resulting in more responsive and profitable business models. These factors collectively make shopping applications one of the fastest-growing and most dynamic segments in the global retail ecosystem.
SCOPE OF STUDY:
The report analyzes the Shopping Application market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Google Play Store, Apple iOS Store, Others)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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