PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1788372
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1788372
Global Threat Hunting Market to Reach US$9.4 Billion by 2030
The global market for Threat Hunting estimated at US$3.7 Billion in the year 2024, is expected to reach US$9.4 Billion by 2030, growing at a CAGR of 17.0% over the analysis period 2024-2030. Threat Hunting Tools, one of the segments analyzed in the report, is expected to record a 18.5% CAGR and reach US$7.2 Billion by the end of the analysis period. Growth in the Threat Hunting Services segment is estimated at 12.6% CAGR over the analysis period.
The U.S. Market is Estimated at US$964.9 Million While China is Forecast to Grow at 15.9% CAGR
The Threat Hunting market in the U.S. is estimated at US$964.9 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 15.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.8% and 14.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.3% CAGR.
Threat Hunting Market Trends & Drivers Summarized
How Is Threat Hunting Transforming Cybersecurity Strategies Amid Increasing Cyber Threats?
Threat hunting is emerging as a proactive cybersecurity approach, enabling organizations to detect, analyze, and neutralize cyber threats before they cause significant damage. Unlike traditional security measures that rely on automated threat detection, threat hunting involves actively searching for indicators of compromise (IoCs) and adversarial behaviors within an organization’s network. As cyberattacks become more sophisticated, with advanced persistent threats (APTs), zero-day exploits, and ransomware posing significant risks, businesses are investing in proactive defense mechanisms to mitigate potential breaches. The integration of artificial intelligence (AI), machine learning (ML), and behavioral analytics into threat hunting tools is significantly improving detection capabilities, allowing security teams to identify anomalies and respond in real time. However, challenges such as a shortage of skilled cybersecurity professionals, evolving attacker tactics, and high costs associated with implementing advanced threat hunting programs remain obstacles. As cybercriminals continue to refine their attack methods, how will threat hunting evolve to stay ahead of emerging cybersecurity threats?
What Technological Innovations Are Advancing Threat Hunting?
Innovations in threat hunting are focusing on automation, predictive analytics, and AI-driven threat intelligence. AI-powered security operations centers (SOCs) are utilizing deep learning models to analyze vast datasets and identify previously undetectable attack patterns. The adoption of Extended Detection and Response (XDR) platforms is enhancing the correlation of threat intelligence across endpoints, networks, and cloud environments, improving the accuracy of threat hunting. The integration of behavior-based anomaly detection is allowing security teams to uncover advanced persistent threats (APTs) before they escalate. Additionally, advancements in deception technology, such as honeypots and decoy systems, are enabling organizations to lure attackers into controlled environments, studying their tactics and strengthening defenses. Blockchain-based threat intelligence sharing is also emerging as a way to enhance collaboration among cybersecurity teams, improving response times and reducing attack dwell time.
Why Is the Demand for Threat Hunting Increasing?
The increasing frequency and sophistication of cyberattacks, coupled with growing regulatory compliance requirements, are driving demand for proactive threat hunting solutions. Organizations across industries-including finance, healthcare, government, and manufacturing-are facing heightened security risks due to the expansion of digital transformation, remote work environments, and cloud-based infrastructures. The rising adoption of AI-powered security analytics is further encouraging enterprises to invest in threat hunting programs to detect and mitigate breaches more efficiently. Additionally, the shift from reactive to proactive security postures is becoming essential for organizations seeking to minimize downtime, data loss, and reputational damage.
What Factors Are Driving the Growth of the Threat Hunting Market?
The threat hunting market is expanding due to the increasing adoption of AI-driven cybersecurity tools, growing demand for real-time threat intelligence, rising regulatory compliance requirements (such as GDPR and CCPA), and the expanding threat landscape fueled by remote work and cloud computing. Investments in cybersecurity research, the emergence of managed threat hunting services, and the development of next-generation endpoint detection and response (EDR) solutions are further driving market growth. As organizations continue to prioritize cybersecurity resilience, threat hunting is expected to become an integral part of defense strategies, shaping the future of proactive security frameworks.
SCOPE OF STUDY:
The report analyzes the Threat Hunting market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Offering (Threat Hunting Tools, Threat Hunting Services); Threat Type (Advanced Persistent Threats, Malware & Ransomware, Insider Threats, Phishing & Social Engineering, Other Threat Types); Vertical (BFSI Vertical, IT & ITES Vertical, Government Vertical, Energy & Utilities Vertical, Manufacturing Vertical, Healthcare Vertical, Other Verticals)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
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