PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1791769
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1791769
Personalized Retail Nutrition and Wellness
Global Personalized Retail Nutrition and Wellness Market to Reach US$10.5 Billion by 2030
The global market for Personalized Retail Nutrition and Wellness estimated at US$4.2 Billion in the year 2024, is expected to reach US$10.5 Billion by 2030, growing at a CAGR of 16.4% over the analysis period 2024-2030. Repeat Recommendation, one of the segments analyzed in the report, is expected to record a 17.8% CAGR and reach US$5.0 Billion by the end of the analysis period. Growth in the Fixed Recommendation segment is estimated at 14.1% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 15.4% CAGR
The Personalized Retail Nutrition and Wellness market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 15.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.3% and 14.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.9% CAGR.
Global Personalized Retail Nutrition and Wellness Market - Key Trends & Drivers Summarized
What Is Personalized Retail Nutrition and Wellness and How Does It Work?
Personalized retail nutrition and wellness refer to tailored health and wellness solutions that are designed to meet an individual's specific dietary, nutritional, and lifestyle needs. This approach leverages advanced technologies, such as genetic testing, biometric data, and artificial intelligence (AI), to create personalized nutrition plans and wellness products that align with a person’s health goals. Personalized nutrition considers factors such as genetics, age, gender, activity levels, allergies, and personal preferences to recommend the most effective diets, supplements, or lifestyle changes.
At the retail level, these services are becoming more common as consumers seek more customized solutions for their health. Consumers can access personalized products through apps, online platforms, or in-store consultations, where they receive dietary advice, meal plans, nutritional supplements, and wellness routines tailored to their unique needs. For example, personalized nutrition services can suggest specific vitamins, minerals, and foods based on genetic testing or health tracking data, and offer meal kits or supplements that support individual health goals such as weight loss, muscle gain, or improved energy levels. Personalized wellness solutions, on the other hand, might include personalized fitness plans, mindfulness practices, and stress management tools.
Why Is the Personalized Retail Nutrition and Wellness Market Expanding?
The personalized retail nutrition and wellness market is expanding due to the increasing consumer demand for customized health solutions, advancements in technology, and a growing focus on health and well-being. One of the primary drivers of market growth is the growing awareness among consumers about the importance of nutrition and wellness for long-term health. With the rise of chronic diseases such as obesity, diabetes, and heart disease, individuals are becoming more proactive about their health and are looking for ways to optimize their nutrition to prevent or manage these conditions. As a result, there is a rising interest in personalized nutrition and wellness solutions that can help individuals make informed choices about their diet and lifestyle.
The advancements in technology are also fueling the growth of this market. The use of AI, wearable devices, and mobile apps to collect and analyze health data allows for more accurate and personalized recommendations. Genetic testing has made it possible for individuals to understand how their bodies respond to specific foods, nutrients, and exercise, which has significantly contributed to the demand for tailored wellness products. In addition, the rise of telehealth and online health consultations has made it easier for consumers to access personalized nutrition services remotely, further driving the expansion of this market. Personalized nutrition and wellness solutions can now be conveniently accessed through digital platforms, making it easier for consumers to adopt these services.
Moreover, as people become more health-conscious, there is a significant increase in the demand for wellness products that are not only effective but also safe, sustainable, and environmentally friendly. Consumers are increasingly looking for personalized products that align with their individual health goals while also considering the ethical and environmental impact of their purchases. This shift in consumer behavior has led to a rise in personalized wellness and nutrition brands that focus on organic, clean-label, and eco-friendly ingredients, which has helped expand the market further.
What Key Trends Are Shaping the Future of Personalized Retail Nutrition and Wellness?
Several key trends are shaping the future of personalized retail nutrition and wellness, including the integration of artificial intelligence (AI) and machine learning, the rise of health-conscious, eco-friendly products, and the growing interest in preventive healthcare. One major trend is the integration of AI and machine learning in developing personalized nutrition plans and wellness solutions. AI-powered apps and platforms are increasingly able to analyze large datasets, including genetic information, lifestyle habits, and biometrics, to create hyper-targeted nutrition and wellness recommendations. These technologies are also helping companies create customized wellness plans that adapt to an individual’s evolving health needs and goals, making the solutions even more personalized and effective over time.
Another key trend is the growing focus on health-conscious and eco-friendly products. Consumers are becoming more aware of the environmental and ethical implications of their purchasing decisions. This has led to the development of personalized wellness products that are sustainably sourced, organic, or cruelty-free. The demand for clean-label, non-GMO, and plant-based products is increasing, as consumers prioritize not only their health but also the health of the planet. Personalized retail nutrition brands are increasingly aligning their offerings with these values, creating products that are both tailored to the individual and environmentally responsible.
Preventive healthcare is also becoming a significant trend in the personalized wellness space. More consumers are seeking to prevent health issues before they arise, rather than simply managing diseases once they occur. This has led to the development of personalized wellness solutions that focus on optimizing an individual’s health, rather than just addressing specific health concerns. Services and products focused on improving sleep, managing stress, boosting immunity, and supporting digestive health are becoming increasingly popular. By providing personalized solutions for a more holistic approach to well-being, the market is shifting towards offering products that contribute to overall health maintenance and long-term vitality.
What Are the Key Drivers of Growth in the Personalized Retail Nutrition and Wellness Market?
The growth in the personalized retail nutrition and wellness market is driven by several factors, including the increasing consumer focus on preventive health, advancements in biotechnology and health data analytics, and the rise in digital health platforms. One of the main drivers is the shift towards preventive healthcare, where consumers are more interested in proactively improving their health rather than simply treating illness. Personalized nutrition services, which are based on individual health data, offer a more targeted approach to maintaining optimal health. By tailoring diet and lifestyle choices to individual needs, personalized wellness solutions help consumers prevent chronic diseases and improve overall well-being, making them increasingly attractive to health-conscious individuals.
Advancements in biotechnology and health data analytics are also contributing to the market's growth. As genetic testing, microbiome analysis, and wearable health devices become more accessible and affordable, individuals are gaining more insight into how their unique genetic makeup and lifestyle choices affect their health. This wealth of information allows for the development of more accurate and effective personalized nutrition and wellness products. As AI and machine learning technologies continue to evolve, personalized wellness recommendations are becoming more precise, which further drives the growth of the market.
The rise of digital health platforms, including mobile apps, telehealth services, and e-commerce websites, is another key driver. These platforms make personalized nutrition and wellness services more accessible to consumers, as they can easily access consultations, product recommendations, and wellness tools from the convenience of their smartphones or computers. As the digital health ecosystem grows, more consumers are embracing personalized wellness solutions that fit into their busy lifestyles, driving the demand for tailored health products.
Lastly, the increasing focus on sustainability and eco-conscious consumption is influencing the market. Consumers are now seeking personalized products that not only support their health goals but also align with their values regarding sustainability. This includes choosing products made from organic ingredients, ethically sourced materials, and packaging that minimizes environmental impact. As the demand for such products increases, companies in the personalized nutrition and wellness space are evolving their offerings to meet these consumer preferences, further expanding the market.
SCOPE OF STUDY:
The report analyzes the Personalized Retail Nutrition and Wellness market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product Type (Repeat Recommendation, Fixed Recommendation, Continuous Recommendation, Personalized Testing)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 47 Featured) -
- Bayer AG
- Better Therapeutics Inc.
- Cargill, Incorporated
- Danone S.A.
- DNAfit (Prenetics Global)
- GNC Holdings, LLC
- Habit Food Personalized LLC
- Herbalife Nutrition Ltd.
- Mars, Inc.
- Nature's Bounty
- Nature's Lab
- Nestle S.A.
- Noom, Inc.
- Nutrigenomix
- Nutrino Health Ltd.
- Pathway Genomics
- PlateJoy LLC
- Savor Health
- The Vitamin Shoppe
- Viome Life Sciences, Inc.
AI INTEGRATIONS
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TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- Tariff Impact on Global Supply Chain Patterns
- Personalized Retail Nutrition and Wellness - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Growing Consumer Awareness Around Preventive Health and Nutrition Spurs Demand for Personalized Wellness Solutions
- AI-Powered Health Diagnostics and Recommendation Engines Drive Adoption of Personalized Nutrition Platforms
- Expanding Role of Wearables and Health Tracking Devices Strengthens Business Case for Data-Driven Retail Nutrition
- Shift Toward Holistic and Integrative Wellness Models Expands Addressable Market Opportunity for Personalized Offerings
- Proliferation of DNA and Microbiome Testing Kits Generates Demand for Hyper-Personalized Diet Plans
- Retailer Investments in In-Store Wellness Hubs Propel Growth of On-Demand Nutrition Services
- Integration of Personalized Wellness in Retail Loyalty Programs Drives Consumer Engagement and Repeat Purchases
- Digital Health Regulations and Data Privacy Norms Create Compliance Challenges and Reshape Market Entry Strategies
- Emergence of AI-Powered Virtual Nutritionists Throws the Spotlight on Scalable Personalization at Low Cost
- Expansion of Omnichannel Retail Strategies Drives Adoption of Seamless Personalized Wellness Experiences
- Growing Interest in Sustainable and Ethical Nutrition Choices Drives Demand for Transparent Personalization Algorithms
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Personalized Retail Nutrition and Wellness Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World 6-Year Perspective for Personalized Retail Nutrition and Wellness by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Repeat Recommendation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 5: World 6-Year Perspective for Repeat Recommendation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 6: World Recent Past, Current & Future Analysis for Fixed Recommendation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 7: World 6-Year Perspective for Fixed Recommendation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Continuous Recommendation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World 6-Year Perspective for Continuous Recommendation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 10: World Recent Past, Current & Future Analysis for Personalized Testing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 11: World 6-Year Perspective for Personalized Testing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 12: USA Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 13: USA 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 15: Canada 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- JAPAN
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 16: Japan Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 17: Japan 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- CHINA
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 18: China Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 19: China 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- EUROPE
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 20: Europe Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 21: Europe 6-Year Perspective for Personalized Retail Nutrition and Wellness by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- TABLE 22: Europe Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 23: Europe 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- FRANCE
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 24: France Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 25: France 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- GERMANY
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 26: Germany Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Germany 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- ITALY
- TABLE 28: Italy Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 29: Italy 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- UNITED KINGDOM
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 30: UK Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 31: UK 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- REST OF EUROPE
- TABLE 32: Rest of Europe Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: Rest of Europe 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- ASIA-PACIFIC
- Personalized Retail Nutrition and Wellness Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 34: Asia-Pacific Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 35: Asia-Pacific 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
- REST OF WORLD
- TABLE 36: Rest of World Recent Past, Current & Future Analysis for Personalized Retail Nutrition and Wellness by Product Type - Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 37: Rest of World 6-Year Perspective for Personalized Retail Nutrition and Wellness by Product Type - Percentage Breakdown of Value Sales for Repeat Recommendation, Fixed Recommendation, Continuous Recommendation and Personalized Testing for the Years 2025 & 2030
IV. COMPETITION
