PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1793637
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1793637
Global Neck and Shoulder Massagers Market to Reach US$6.1 Billion by 2030
The global market for Neck and Shoulder Massagers estimated at US$4.1 Billion in the year 2024, is expected to reach US$6.1 Billion by 2030, growing at a CAGR of 6.8% over the analysis period 2024-2030. Vibrating Massagers, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$2.3 Billion by the end of the analysis period. Growth in the Manual Massagers segment is estimated at 6.7% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 10.4% CAGR
The Neck and Shoulder Massagers market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2030 trailing a CAGR of 10.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 6.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.
Global Neck and Shoulder Massagers Market - Key Trends & Drivers Summarized
Why Are Neck and Shoulder Massagers Becoming More Popular in Consumer Wellness?
Neck and shoulder massagers are gaining attention as more individuals seek relief from stress, muscle stiffness, and fatigue through at-home wellness devices. These products offer targeted therapy by replicating kneading, tapping, rolling, or heat functions that help relax tense muscles and improve blood circulation. Demand has grown significantly with lifestyle changes that include long hours at desks, frequent device use, and increasing remote work culture, all of which contribute to neck and shoulder strain.
Consumers prefer massagers that provide convenience, portability, and easy operation. Most products now come with adjustable settings for intensity, direction, and duration, allowing users to tailor the experience to their comfort levels. Battery-operated and cordless designs enhance usability, while heat therapy and ergonomic contours offer enhanced therapeutic effects. The growing adoption of self-care routines and preventive health practices continues to expand interest in these devices across all age groups.
How Are Product Innovations Enhancing Comfort and Performance?
Manufacturers are focusing on improving user experience through product ergonomics, material comfort, and smart features. U-shaped massagers designed to fit snugly around the neck and shoulders are now widely available, offering uniform pressure distribution. Memory foam padding, breathable fabrics, and lightweight designs contribute to prolonged comfort during use. Devices with dual-motor systems allow simultaneous stimulation of different muscle regions, increasing effectiveness.
Integration of smart features is also a growing trend. Some massagers include voice control, app connectivity, or automatic shut-off mechanisms for safety. Heat therapy using infrared elements is commonly incorporated to complement massage functions, enhancing muscle relaxation. USB charging, travel-friendly packaging, and multipurpose usage-such as lumbar or leg support-are features that improve appeal for mobile professionals and home users alike. These innovations are helping transform massagers from basic wellness tools into multifunctional, tech-supported personal care devices.
Which Consumer Segments and Use Cases Are Driving Market Growth?
Demand spans working professionals, elderly users, fitness enthusiasts, and individuals managing chronic muscle tension. Office workers and remote employees are key segments, often experiencing repetitive strain due to posture issues and screen time. Older adults use neck and shoulder massagers for relief from stiffness associated with aging and reduced mobility. Athletes and gym-goers adopt these products for muscle recovery and post-exercise relaxation.
Retail growth is supported by e-commerce platforms offering a wide range of price points and specifications, helping consumers find suitable products for home, travel, or workplace use. Personal wellness and gifting markets also contribute to demand during holiday and promotional seasons. As interest in non-pharmaceutical solutions for pain relief rises, neck and shoulder massagers are also being recommended in physiotherapy settings as adjunct home-care devices.
Growth in the Neck and Shoulder Massagers Market Is Driven by Several Factors…
Growth in the neck and shoulder massagers market is driven by several factors. Rising awareness of musculoskeletal health and non-invasive therapy supports product demand. Increased screen exposure, remote work adoption, and sedentary habits drive the need for convenient muscle relief tools. Advancements in design, portability, and smart features improve functionality and user satisfaction. Broader acceptance of wellness and self-care products in everyday routines expands consumer interest. Availability of affordable, varied models through online channels accelerates market penetration. Continued innovation in heat application, motor control, and user interface also contributes to product differentiation and adoption.
SCOPE OF STUDY:
The report analyzes the Neck and Shoulder Massagers market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product Type (Vibrating Massagers, Manual Massagers, Impulse Massagers, Shiatsu Massagers, Other Product Types); Power (Cordless Power, Corded Power); End-Use (Spa & Massage Parlors End-Use, Household End-Use, Physiotherapy Clinics End-Use, Private Hospitals End-Use, Other End-Uses)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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