PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1793896
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1793896
Global Toilet Care Market to Reach US$11.7 Billion by 2030
The global market for Toilet Care estimated at US$8.4 Billion in the year 2024, is expected to reach US$11.7 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Liquid Toilet Cleaners, one of the segments analyzed in the report, is expected to record a 6.6% CAGR and reach US$6.7 Billion by the end of the analysis period. Growth in the Toilet Rim Blocks segment is estimated at 4.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$2.3 Billion While China is Forecast to Grow at 9.2% CAGR
The Toilet Care market in the U.S. is estimated at US$2.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$2.4 Billion by the year 2030 trailing a CAGR of 9.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.
Global Toilet Care Market - Key Trends & Drivers Summarized
What’s Fueling the Innovation Surge in the Global Toilet Care Industry?
Toilet care, once a stagnant category limited to basic cleaners and disinfectants, has evolved into a dynamic market driven by hygiene awareness, consumer convenience, and premiumization trends. Modern toilet care products now encompass rim blocks, in-cistern devices, liquid cleaners, sprays, foams, and automatic toilet bowl cleaners. The demand for multifunctional solutions-products that clean, deodorize, and prevent scale build-up simultaneously-has increased significantly. Fragrance enhancement, eco-friendly formulations, and antibacterial innovations are pushing the category beyond its traditional boundaries.
With urbanization and rising incomes, especially in emerging economies, consumers are demanding higher standards of cleanliness and product efficacy. Convenience is another key driver-automated cleaning systems, gel discs, and smart dispensers are reshaping expectations around toilet maintenance. Premium packaging and fragrances are also influencing buying decisions, turning utilitarian products into lifestyle essentials. Meanwhile, sustainable products made from biodegradable, plant-based ingredients and reusable packaging are gaining ground as environmental consciousness grows.
How Is the Market Responding to Sustainability, Smart Homes, and Personal Hygiene?
Sustainability is reshaping the toilet care landscape, with a sharp rise in refillable packaging, concentrated formulas, and plastic-free alternatives. Reusable toilet brushes, compostable cleaning tablets, and natural descaling agents are gaining consumer interest. This shift is reinforced by regulatory mandates on single-use plastics and volatile organic compound (VOC) emissions. The integration of QR codes and digital platforms on product labels is also empowering consumers to make informed, eco-friendly choices.
Smart home integration is another breakthrough. Connected toilet systems equipped with auto-cleaning, odor-neutralizing, and self-flushing features are creating demand for compatible toilet care products. Furthermore, heightened hygiene consciousness post-pandemic has led to a rise in antibacterial and virus-resistant product claims. Markets across Asia and Latin America are seeing strong uptake due to improved access to modern sanitation and increased awareness via public campaigns and digital outreach. This changing mindset is driving innovation across both mass and premium segments of the industry.
The Growth in the Toilet Care Market is Driven by Several Factors…
Key growth drivers include rising urbanization, improved access to indoor plumbing in emerging economies, and growing consumer emphasis on personal hygiene and convenience. Technological advancements such as self-cleaning toilets and sensor-based hygiene systems are creating demand for compatible care products. The trend toward premiumization is also lifting market value, with consumers willing to pay more for fragrance, aesthetics, and superior performance. In addition, regulations promoting eco-labeled and low-impact formulations are encouraging innovation in sustainable and plant-based toilet cleaners. The expansion of modern retail formats and e-commerce is also boosting product visibility and availability, especially in fast-growing urban regions.
SCOPE OF STUDY:
The report analyzes the Toilet Care market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Liquid Toilet Cleaners, Toilet Rim Blocks, Other Toilet Care Products); Packaging Type (Bottle Packaging, Pouch Packaging, Other Packaging Types); Application (Household Application, Commercial Application)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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