PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1798965
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1798965
Global Mushroom Cosmetics Market to Reach US$3.2 Billion by 2030
The global market for Mushroom Cosmetics estimated at US$2.5 Billion in the year 2024, is expected to reach US$3.2 Billion by 2030, growing at a CAGR of 4.4% over the analysis period 2024-2030. Mushroom Skin Care, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$2.1 Billion by the end of the analysis period. Growth in the Mushroom Hair Care segment is estimated at 3.0% CAGR over the analysis period.
The U.S. Market is Estimated at US$679.3 Million While China is Forecast to Grow at 8.2% CAGR
The Mushroom Cosmetics market in the U.S. is estimated at US$679.3 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$670.9 Million by the year 2030 trailing a CAGR of 8.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.
Global Mushroom Cosmetics Market - Key Trends & Drivers Summarized
How Are Mushrooms Shaping the Next Wave of Cosmetic Innovation?
The mushroom cosmetics market is gaining remarkable traction, riding the wave of consumer interest in bioactive ingredients, skin microbiome health, and plant-based wellness. Fungi-derived actives-especially from species like Tremella, Chaga, Reishi, Shiitake, and Cordyceps-are being infused into skincare, haircare, and cosmetic formulations due to their antioxidant, anti-inflammatory, hydrating, and adaptogenic properties. Their ability to support skin barrier function, soothe sensitivity, and modulate oxidative stress aligns well with modern demands for clean, functional beauty.
Tremella fuciformis, often dubbed the “vegan hyaluronic acid,” has become a headline ingredient in hydrating serums and moisturizers, valued for its polysaccharide content and water-retention capacity. Reishi (Ganoderma lucidum) is appearing in toners and creams for sensitive and aging skin due to its triterpenoid and beta-glucan profile that combats inflammation and environmental stressors. Meanwhile, Chaga’s melanin-rich extract is making its way into brightening products, providing both pigmentation balance and UV resistance support.
The trend is further fueled by wellness convergence, where beauty products are expected to deliver therapeutic effects that mirror traditional medicine. Mushrooms’ heritage in Chinese and Ayurvedic systems of healing is driving their adoption in holistic beauty regimens. Consumer preference for organic, cruelty-free, and eco-conscious formulations has also brought mushrooms into the spotlight as a sustainable and biodegradable alternative to synthetic actives.
What Extraction Technologies and Formulation Innovations Are Advancing the Market?
Mushroom-based cosmetics are undergoing a wave of innovation driven by precision extraction techniques and biofermentation processes. Supercritical CO2 extraction, ultrasonic-assisted extraction, and enzymatic hydrolysis are being employed to preserve the bioactivity of polysaccharides, polyphenols, and triterpenes. These methods ensure minimal thermal degradation, increased solubility, and higher bioavailability-allowing brands to deliver potent active concentrations in serums, masks, and emulsions.
Biotechnology companies are developing lab-grown fungal cultures to ensure batch consistency, reduce contamination risks, and eliminate environmental dependency in sourcing. Fermentation is also enabling the transformation of fungal biomass into postbiotics and peptides that enhance the skin’s microbiome and barrier integrity. In multifunctional formulations, mushroom actives are being blended with niacinamide, peptides, retinoids, and ceramides to create hybrid products that tackle multiple skin concerns simultaneously.
Form factors are diversifying to include gels, face oils, sleeping masks, BB creams, and exfoliators containing mushroom actives. Encapsulation technologies, such as liposomes and microspheres, are extending the shelf-life and targeted delivery of mushroom extracts. These formulation strategies are elevating the sensorial profile and efficacy of mushroom-based products, bridging the gap between traditional herbalism and cosmeceutical science.
Which Brands, Products, and Regions Are Driving Consumer Uptake?
Prestige and indie beauty brands are leading the charge in mushroom cosmetics, incorporating exotic fungi in product lines targeting hydration, anti-aging, brightening, and inflammation control. Global brands like Origins (Dr. Andrew Weil’s Mega-Mushroom line), Youth To The People, Innisfree, Volition Beauty, and Herbar have all launched mushroom-centric SKUs. Korean and Japanese brands, such as Shiseido and Sulwhasoo, are pioneering novel formulations that leverage East Asian herbal knowledge with clinical testing.
The U.S. is the largest consumer market, driven by a high awareness of functional beauty ingredients, clean label demand, and online DTC channels. Europe follows, where regulatory approval for natural actives and a flourishing organic cosmetics sector support innovation. In Asia-Pacific, South Korea and Japan dominate due to a well-developed beauty tech infrastructure, trendsetting skincare culture, and traditional mushroom use in wellness. Meanwhile, Latin America and the Middle East are emerging as fast-growing markets for anti-pollution skincare containing mushroom actives.
Social media influencers and dermatology-focused marketing have accelerated consumer acceptance. Product education, ingredient transparency, and visual appeal-often via minimalist packaging and nature-inspired storytelling-play a central role in brand positioning. Additionally, cross-category expansion into haircare (e.g., anti-dandruff and scalp balancing shampoos) and men's grooming is extending the reach of mushroom-infused cosmetics.
What Is Fueling Growth in the Global Mushroom Cosmetics Market?
The growth in the global mushroom cosmetics market is driven by several factors, including heightened consumer demand for natural, functional skincare and the alignment of mushrooms with wellness-centric beauty trends. The surge in sensitivity-focused and anti-inflammatory skincare has created fertile ground for fungi-derived actives known for their calming, antioxidant, and hydrating profiles. As consumers become more ingredient-savvy, mushrooms are viewed as versatile, credible additions to cosmeceutical formulations.
R&D investments in fungal biotechnology, sustainable extraction, and clinical validation are elevating the market from fringe herbalism to science-backed skincare. The push for microbiome-friendly, vegan, and cruelty-free beauty is expanding product formulation opportunities across premium and mass-market brands. Mushroom cultivation is relatively eco-efficient, adding a sustainability advantage that resonates with ethically conscious consumers and retailers.
Retailer shelf space, influencer endorsement, and rising male and unisex skincare adoption are further expanding the target audience. At the same time, cross-border e-commerce and DTC models are enabling brands to reach niche consumer segments globally. With continued ingredient innovation, strong cultural heritage, and multi-functional appeal, the mushroom cosmetics market is expected to grow significantly and diversify its footprint across geographies and demographic categories.
SCOPE OF STUDY:
The report analyzes the Mushroom Cosmetics market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Mushroom Skin Care, Mushroom Hair Care); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Online Distribution Channel, Other Distribution Channels)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Select Competitors (Total 34 Featured) -
AI INTEGRATIONS
We're transforming market and competitive intelligence with validated expert content and AI tools.
Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.
TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.