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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1799077

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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1799077

Video Commerce

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Global Video Commerce Market to Reach US$4.5 Trillion by 2030

The global market for Video Commerce estimated at US$890.1 Billion in the year 2024, is expected to reach US$4.5 Trillion by 2030, growing at a CAGR of 31.2% over the analysis period 2024-2030. Apparel, one of the segments analyzed in the report, is expected to record a 34.1% CAGR and reach US$1.5 Trillion by the end of the analysis period. Growth in the Personal & Beauty Care Products segment is estimated at 33.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$242.5 Billion While China is Forecast to Grow at 41.0% CAGR

The Video Commerce market in the U.S. is estimated at US$242.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.2 Trillion by the year 2030 trailing a CAGR of 41.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.0% and 28.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 26.5% CAGR.

Global Video Commerce Market - Key Trends & Drivers Summarized

Why Is Video Commerce Emerging as the Next Frontier of Digital Retail?

Video commerce-also known as live commerce or shoppable video-blends entertainment with digital shopping, creating an immersive, real-time purchasing experience. Platforms like TikTok Shop, YouTube Live, Amazon Live, and Instagram Shopping have ushered in a new era of consumer engagement where influencers, brand representatives, or AI-generated hosts demonstrate products, answer questions, and drive immediate conversions. With consumers spending increasing time on video-centric platforms, the confluence of social media, streaming, and e-commerce is rapidly reshaping the retail landscape.

What distinguishes video commerce is its capacity to simulate in-store product discovery through interactive visuals and real-time dialogue. This format has proven especially effective in high-conversion categories like beauty, fashion, electronics, and home decor. As consumers demand more transparency and authenticity in online purchases, live video facilitates product demos, peer reviews, and influencer endorsements in a single frame. This trend is particularly resonant with Gen Z and millennial shoppers who value real-time interaction and content-driven discovery over traditional static listings.

How Are Technologies Like AI, AR, and Interactive Features Powering Growth in Video Commerce?

The rapid advancement of enabling technologies has significantly elevated the functionality and engagement levels of video commerce. Artificial Intelligence is used to dynamically personalize product recommendations during live streams, analyze viewer sentiment through natural language processing, and automate content clipping for reusability across digital storefronts. Computer vision algorithms help identify featured products in real-time, allowing clickable overlays for instant checkout. Livestream commerce platforms are also integrating advanced analytics dashboards for hosts to monitor conversion rates, viewer retention, and comment trends during sessions.

Augmented Reality (AR) is increasingly being deployed in video commerce to enable virtual try-ons for apparel, eyewear, or cosmetics. AR mirrors embedded within livestreams allow customers to visualize product fit and finish, thereby reducing return rates and improving purchase confidence. Interactive features such as instant polls, real-time Q&A, emoji-based reactions, and gamified giveaways are improving viewer stickiness and turning passive audiences into active shoppers. Platforms are also using adaptive bitrate streaming and edge computing to ensure seamless performance even in bandwidth-constrained geographies.

Where Is Video Commerce Growing Fastest and Which Sectors Are Leading Adoption?

China continues to lead the global video commerce movement, accounting for over 40% of global sales in this segment. Platforms such as Taobao Live and Douyin (TikTok China) have institutionalized the format as a primary retail channel, with livestream shopping events regularly driving millions in revenue within hours. The rest of Asia, including South Korea, India, and Southeast Asia, is following suit with startups and regional e-commerce giants rapidly developing local equivalents. In North America and Europe, adoption is growing more steadily, particularly among D2C brands and omnichannel retailers integrating video shopping into their existing digital strategy.

High-involvement product categories such as fashion, skincare, electronics, jewelry, and food are showing the highest ROI from video commerce. Luxury and premium brands are experimenting with curated video experiences and branded livestreams to mimic boutique experiences digitally. Meanwhile, CPG and grocery retailers are using short-form videos and influencer-led campaigns to boost discoverability on platforms like Instagram Reels and YouTube Shorts. SMBs and local sellers are also finding video commerce to be a low-barrier yet high-impact tool for customer acquisition and brand storytelling.

What Trends Are Driving Sustained Expansion in the Video Commerce Market?

The growth in the video commerce market is driven by several factors, including the rise of creator-driven economies, the shift to mobile-first digital engagement, and the convergence of content, community, and commerce. Brands are moving from product-centric advertising to experience-rich selling, and video has emerged as the most engaging medium for this transition. As social platforms double down on commerce integrations, businesses are reallocating digital marketing spend toward live and interactive video formats.

Evolving consumer behavior-favoring authenticity, real-time interaction, and social proof-continues to bolster this format. Improvements in AI-based content moderation, video automation, and multilingual real-time translation are helping scale video commerce across global audiences. Strategic partnerships between tech platforms, retailers, and creators are fostering robust ecosystems where shoppable content becomes a standard touchpoint across the customer journey. With platform monetization models maturing and infrastructure becoming more democratized, video commerce is on a trajectory to become a core pillar of global e-commerce, particularly in influencer-led and mobile-dominant markets.

SCOPE OF STUDY:

The report analyzes the Video Commerce market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Product Category (Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products, Other Products)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 39 Featured) -

  • Amazon Live
  • Bambuser
  • Bazarvoice
  • Buywith
  • ChannelSight
  • Clicktivated
  • CommentSold
  • Firework
  • Flip
  • GhostRetail
  • Giosg
  • Giosg
  • Instagram Shopping
  • Kerv
  • Livescale
  • LTK
  • Lyvecom
  • MikMak
  • MTDM (NTWRK)
  • Quinn Live

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Product Code: MCP39488

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Video Commerce - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surging Demand for Interactive Shopping Experiences Throws the Spotlight on Video Commerce Platforms
    • Growth of Social Media and Influencer Marketing Spurs Adoption of Shoppable Video Content
    • Mobile-First Digital Behavior Strengthens the Business Case for Short-Form and In-App Video Commerce
    • Advancements in Streaming Technology and Low-Latency Video Enhance the User Experience for Live Shopping
    • Integration with E-Commerce and CRM Platforms Drives Adoption Across Brands and Retailers
    • Rise of Creator-Led Brands and DTC Models Fuels Demand for Authentic, Video-Driven Product Discovery
    • AI and Personalization Engines Enable Dynamic Video Content Targeting and Smart Recommendations
    • Expansion of Virtual Try-On and Augmented Reality Features Creates Tailwinds for Immersive Video Shopping
    • Growth in Cross-Border E-Commerce Highlights the Role of Video in Building Trust and Demonstrating Products
    • Retailers' Focus on Omnichannel Strategies Accelerates the Use of Video to Bridge Online and Offline Sales
    • Shift Toward Digital-First Retail Experiences Sustains Momentum for Video Commerce Investment
    • Enterprise Adoption of Video for B2B Product Demos and Customer Engagement Broadens Market Scope
    • Analytics and Conversion Optimization Tools Strengthen ROI Measurement and Campaign Refinement
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Video Commerce Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Video Commerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Video Commerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Video Commerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Apparel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Apparel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Apparel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Personal & Beauty Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Personal & Beauty Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for Personal & Beauty Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Accessories by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Accessories by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: World 16-Year Perspective for Accessories by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Home Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Home Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: World 16-Year Perspective for Home Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Health Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Health Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: World 16-Year Perspective for Health Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Food & Beverages Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Food & Beverages Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: World 16-Year Perspective for Food & Beverages Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Other Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Other Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: World 16-Year Perspective for Other Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: USA 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 29: Canada Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Canada Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: Canada 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • JAPAN
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 32: Japan Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Japan Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: Japan 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • CHINA
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 35: China Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: China Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: China 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • EUROPE
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Video Commerce by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe Historic Review for Video Commerce by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: Europe 16-Year Perspective for Video Commerce by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 41: Europe Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Europe Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: Europe 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • FRANCE
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 44: France Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: France Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: France 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • GERMANY
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 47: Germany Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Germany Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Germany 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: Italy 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 53: UK Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: UK Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: UK 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • SPAIN
    • TABLE 56: Spain Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Spain Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 58: Spain 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • RUSSIA
    • TABLE 59: Russia Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Russia Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 61: Russia 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 62: Rest of Europe Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Rest of Europe Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 64: Rest of Europe 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 65: Asia-Pacific Recent Past, Current & Future Analysis for Video Commerce by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 66: Asia-Pacific Historic Review for Video Commerce by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 67: Asia-Pacific 16-Year Perspective for Video Commerce by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
    • TABLE 68: Asia-Pacific Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Asia-Pacific Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 70: Asia-Pacific 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • AUSTRALIA
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 71: Australia Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Australia Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 73: Australia 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • INDIA
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 74: India Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: India Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 76: India 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • SOUTH KOREA
    • TABLE 77: South Korea Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: South Korea Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 79: South Korea 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 80: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Asia-Pacific Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 82: Rest of Asia-Pacific 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • LATIN AMERICA
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 83: Latin America Recent Past, Current & Future Analysis for Video Commerce by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 84: Latin America Historic Review for Video Commerce by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 85: Latin America 16-Year Perspective for Video Commerce by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2025 & 2030
    • TABLE 86: Latin America Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Latin America Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 88: Latin America 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • ARGENTINA
    • TABLE 89: Argentina Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Argentina Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 91: Argentina 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • BRAZIL
    • TABLE 92: Brazil Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Brazil Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 94: Brazil 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • MEXICO
    • TABLE 95: Mexico Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Mexico Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 97: Mexico 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 98: Rest of Latin America Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Latin America Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 100: Rest of Latin America 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • MIDDLE EAST
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 101: Middle East Recent Past, Current & Future Analysis for Video Commerce by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 102: Middle East Historic Review for Video Commerce by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 103: Middle East 16-Year Perspective for Video Commerce by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2025 & 2030
    • TABLE 104: Middle East Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Middle East Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 106: Middle East 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • IRAN
    • TABLE 107: Iran Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Iran Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 109: Iran 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • ISRAEL
    • TABLE 110: Israel Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Israel Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 112: Israel 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 113: Saudi Arabia Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Saudi Arabia Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 115: Saudi Arabia 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 116: UAE Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: UAE Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 118: UAE 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 119: Rest of Middle East Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: Rest of Middle East Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 121: Rest of Middle East 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030
  • AFRICA
    • Video Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 122: Africa Recent Past, Current & Future Analysis for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Africa Historic Review for Video Commerce by Product Category - Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 124: Africa 16-Year Perspective for Video Commerce by Product Category - Percentage Breakdown of Value Sales for Apparel, Personal & Beauty Care Products, Accessories, Home Products, Health Products, Food & Beverages Products and Other Products for the Years 2014, 2025 & 2030

IV. COMPETITION

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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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