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PUBLISHER: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | PRODUCT CODE: 1887599
PUBLISHER: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | PRODUCT CODE: 1887599
OTT Devices and Services
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PAGES: 391 Pages
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Global OTT Devices and Services Market to Reach US$467.9 Billion by 2030
The global market for OTT Devices and Services estimated at US$174.1 Billion in the year 2024, is expected to reach US$467.9 Billion by 2030, growing at a CAGR of 17.9% over the analysis period 2024-2030. Video Content, one of the segments analyzed in the report, is expected to record a 18.3% CAGR and reach US$252.9 Billion by the end of the analysis period. Growth in the Text & Images Content segment is estimated at 16.5% CAGR over the analysis period.
The U.S. Market is Estimated at US$52.5 Billion While China is Forecast to Grow at 20.9% CAGR
The OTT Devices and Services market in the U.S. is estimated at US$52.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$61.1 Billion by the year 2030 trailing a CAGR of 20.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.7% and 15.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.7% CAGR.
Global OTT Devices and Services Market - Key Trends and Drivers Summarized
Over-the-top (OTT) devices and services refer to any type of video or streaming media that provides viewer access to movies or TV content bypassing traditional cable, broadcast, and satellite television platforms. These services are delivered directly over the internet to connected devices such as smartphones, tablets, computers, and smart TVs. OTT platforms include well-known streaming services like Netflix, Hulu, and Amazon Prime Video, which offer a diverse library of films, TV shows, documentaries, and original programming on-demand. OTT devices, such as Roku, Amazon Fire TV, and Apple TV, facilitate the consumption of streaming content by acting as a bridge between the internet connection and the user's television, enhancing the user experience with features like search functionality, app integration, and voice control.
The rise of OTT services is reshaping the entertainment and media landscapes by offering consumers more control over what, when, and how they watch. Unlike traditional TV, OTT platforms provide a flexible viewing experience with the ability to stream content anytime and from anywhere, on multiple devices. This shift has led to the phenomenon known as "cord-cutting," where viewers are abandoning traditional cable TV subscriptions in favor of streaming services that often offer more tailored content at a lower cost. The trend towards personalized content has been further propelled by advances in data analytics, allowing OTT services to recommend content based on individual viewing habits and preferences. Moreover, the availability of high-quality, original content that can't be found on conventional TV channels is drawing more viewers to these platforms, changing the dynamics of viewer engagement and content consumption.
The growth in the OTT devices and services market is driven by several factors, including technological advancements, changes in consumer behavior, and regulatory shifts. Rapid improvements in broadband infrastructure and increasing internet speeds have made streaming high-quality video more accessible than ever, supporting the widespread adoption of OTT services globally. Consumer demand for convenience, coupled with a growing preference for binge-watching and on-demand content, continues to propel the market forward. Additionally, the introduction of mobile-first streaming options caters to a demographic that increasingly relies on smartphones for entertainment. Regulatory changes, such as net neutrality rules and data privacy laws, also influence market dynamics by affecting how services are delivered and how data is used to enhance customer experiences.
SCOPE OF STUDY:
The report analyzes the OTT Devices and Services market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Content (Video, Text & Images, VoIP); Platform (Mobile Devices & Computers, Smart TVs & Set-Top Boxes, Gaming Consoles); Revenue Model (Subscription-based, Advertising-based, Other Revenue Models)
Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.
Select Competitors (Total 95 Featured) -
- Amazon.com, Inc.
- Akamai Technologies, Inc.
- Beijing Xiaomi Technology Co., Ltd.
- DISH Network LLC
- Apalya Technologies Pvt., Ltd.
- Aloys
- Accedo
- Ad Insertion Platform
- CuriosityStream LLC
- DigiVive Services Pvt., Ltd.
- Broadpeak
- DaCast
- Agama Technologies
- Dish TV India
- ActiveVideo
AI INTEGRATIONS
We're transforming market and competitive intelligence with validated expert content and AI tools.
Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.
TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
Product Code: MCP13791
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
- How Trump's Tariffs Impact the Market? The Big Question on Everyone's Mind
- OTT Devices and Services - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- An Introduction to OTT Devices and Services
- Types of OTT Content
- Types of OTT Content Viewers/Users
- Advantages of OTT Services
- Global Market Prospects & Outlook
- Competition
- Leading Streaming Services by Subscriber Base (in Million)
- Global SVOD Services Market Breakdown of Subscriber Base (in %) by Service Provider
- Streaming Media Market: Breakdown of Leading Brands by Installed Base among US Broadband Households
- Recent Market Activity
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rapid Growth of Media & Entertainment Industry & Rise in Demand for High-Quality Streaming Content to Drive Market Gains
- Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
- OTT Platforms Disrupt the Entertainment Industry
- Sustained Increase in Internet Video Consumption Spurs Growth in OTT Video Market
- Notable Trends in Over-The-Top Streaming
- Use of Advanced technologies by Service Providers to Propel Market Growth
- Artificial Intelligence (AI) Emerges as a Key Technology to Induce Market Growth
- Conventional Media Houses Look to OTT Distribution to Enhance Revenue Generation Potential
- Growing Sales of Connected & Internet-Enabled Devices in Rise in Multiscreen Viewing Expand Market Potential
- Smartphones & Tablets Emerge as a High Growth Devices to Access OTT Services
- Global Mobile Internet Market: Percentage Breakdown of Revenues by Mobile Internet Category (in %)
- Market Benefits from the Rising Sales of Smart TVs
- Household Penetration (in %) of Smart TVs by Region for 2020 and 2026
- OTT Video Services Expand to Smart Displays
- Rise in Internet Penetration and Availability of High-Speed Broadband Networks to Spur Opportunities
- World Internet Penetration Rate (in %) by Geographic Region
- Internet Penetration Rate (%) in Select Countries
- Global Consumer IP Traffic Volume (in Exabytes) for the Years 2017 and 2020
- Global Mobile Data Traffic in EB/Month for the Year 2015, 2017, 2019, 2021, 2023 and 2025
- Rise in High-Speed 5G Network Technology to Transform OTT Devices & Services Market
- 5G Smartphone Sales in Million Units: 2019-2022
- Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
- Ad-Supported VOD Platforms Gain Prominence
- SVOD Market Poised for High Gains in the Future
- Customized Content Provision: A Lucrative Revenue Generation Opportunity
- Consumer Preference for Premium Content Augurs Well for OTT Services and Devices Market
- OTT Streaming Devices Benefits Market Growth
- Growing Importance of Content Delivery Networks for OTT Players
- Content Discovery & Recommendation Tools Come to the Aid of OTT Players
- Big Data Plays a Part in Strengthening Accuracy of Content Recommendations
- OTT and VOD Services Emerge to Fight Against Media Piracy
- Advanced Features of Modern Connected Devices Enhance Appeal & Image of OTT Services
- Cloud Streaming Gathers Pace in OTT Market
- Opportunities for VOD Services in Non-Entertainment Sectors to Fuel Future Growth
- Challenges Confronting OTT Devices & Services Market
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World OTT Devices and Services Market Analysis of Annual Sales in US$ Million for Years 2017 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World Historic Review for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 4: World 13-Year Perspective for OTT Devices and Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2017, 2025 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 6: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 7: World 13-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World Historic Review for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 10: World 13-Year Perspective for Text & Images by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 11: World Recent Past, Current & Future Analysis for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 12: World Historic Review for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 13: World 13-Year Perspective for VoIP by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 14: World Recent Past, Current & Future Analysis for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 15: World Historic Review for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 16: World 13-Year Perspective for Mobile Devices & Computers by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 17: World Recent Past, Current & Future Analysis for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 18: World Historic Review for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 19: World 13-Year Perspective for Smart TVs & Set-Top Boxes by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 20: World Recent Past, Current & Future Analysis for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 21: World Historic Review for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 22: World 13-Year Perspective for Gaming Consoles by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 23: World Recent Past, Current & Future Analysis for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 24: World Historic Review for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 25: World 13-Year Perspective for Subscription-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 26: World Recent Past, Current & Future Analysis for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 27: World Historic Review for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 28: World 13-Year Perspective for Advertising-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
- TABLE 29: World Recent Past, Current & Future Analysis for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 30: World Historic Review for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 31: World 13-Year Perspective for Other Revenue Models by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- Market Overview
- OTT Services Market in the US: Breakdown of Revenues (in %) by Service Provider
- TABLE 32: USA Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: USA Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 34: USA 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 35: USA Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 36: USA Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 37: USA 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 38: USA Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 39: USA Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 40: USA 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- CANADA
- TABLE 41: Canada Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 42: Canada Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 43: Canada 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 44: Canada Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Canada Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 46: Canada 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 47: Canada Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 48: Canada Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 49: Canada 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- JAPAN
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 50: Japan Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 51: Japan Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 52: Japan 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 53: Japan Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 54: Japan Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 55: Japan 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 56: Japan Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 57: Japan Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 58: Japan 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- CHINA
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 59: China Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 60: China Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 61: China 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 62: China Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 63: China Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 64: China 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 65: China Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 66: China Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 67: China 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- EUROPE
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- Market Overview
- Increasing Availability of SVOD Content Boosts Market Prospects
- SVOD Market in EU28: Percentage Breakdown of Subscribers (in %) by Company
- TABLE 68: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 69: Europe Historic Review for OTT Devices and Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 70: Europe 13-Year Perspective for OTT Devices and Services by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2017, 2025 & 2030
- TABLE 71: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 72: Europe Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 73: Europe 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 74: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 75: Europe Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 76: Europe 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 77: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 78: Europe Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 79: Europe 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- FRANCE
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 80: France Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 81: France Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 82: France 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 83: France Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 84: France Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 85: France 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 86: France Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 87: France Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 88: France 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- GERMANY
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 89: Germany Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 90: Germany Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 91: Germany 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 92: Germany Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 93: Germany Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 94: Germany 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 95: Germany Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 96: Germany Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 97: Germany 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- ITALY
- TABLE 98: Italy Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 99: Italy Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 100: Italy 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 101: Italy Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 102: Italy Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 103: Italy 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 104: Italy Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 105: Italy Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 106: Italy 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- UNITED KINGDOM
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 107: UK Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 108: UK Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 109: UK 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 110: UK Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 111: UK Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 112: UK 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 113: UK Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 114: UK Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 115: UK 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- REST OF EUROPE
- TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 117: Rest of Europe Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 118: Rest of Europe 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 119: Rest of Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 120: Rest of Europe Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 121: Rest of Europe 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 122: Rest of Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 123: Rest of Europe Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 124: Rest of Europe 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- ASIA-PACIFIC
- OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- India
- Indian Online Video Subscription Platforms Market Share Breakdown (in %) by Subscriber Base
- Indian OTT Audio Streaming Market Breakdown of Leading Players (in %)
- TABLE 125: Asia-Pacific Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 126: Asia-Pacific Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 127: Asia-Pacific 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 128: Asia-Pacific Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 129: Asia-Pacific Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 130: Asia-Pacific 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 131: Asia-Pacific Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 132: Asia-Pacific Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 133: Asia-Pacific 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
- REST OF WORLD
- TABLE 134: Rest of World Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 135: Rest of World Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 136: Rest of World 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2025 & 2030
- TABLE 137: Rest of World Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 138: Rest of World Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 139: Rest of World 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2025 & 2030
- TABLE 140: Rest of World Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 141: Rest of World Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2023 and % CAGR
- TABLE 142: Rest of World 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2025 & 2030
IV. COMPETITION
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