PUBLISHER: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | PRODUCT CODE: 1893533
PUBLISHER: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | PRODUCT CODE: 1893533
Active and Intelligent Packaging
Global Active and Intelligent Packaging Market to Reach US$37.1 Billion by 2030
The global market for Active and Intelligent Packaging estimated at US$27.0 Billion in the year 2024, is expected to reach US$37.1 Billion by 2030, growing at a CAGR of 5.4% over the analysis period 2024-2030. Food & Beverage Application, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$21.8 Billion by the end of the analysis period. Growth in the Healthcare Application segment is estimated at 5.2% CAGR over the analysis period.
The U.S. Market is Estimated at US$7.4 Billion While China is Forecast to Grow at 5.0% CAGR
The Active and Intelligent Packaging market in the U.S. is estimated at US$7.4 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$5.8 Billion by the year 2030 trailing a CAGR of 5.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.0% and 4.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.
Global Active and Intelligent Packaging Market - Key Trends and Drivers Summarized
What Defines Active and Intelligent Packaging?
Active and intelligent packaging represents a transformative approach in the realm of consumer goods packaging, integrating advanced technologies to enhance product safety, quality, and shelf life. Active packaging systems are designed to interact actively with the packaged product or its environment to extend freshness, inhibit microbial growth, or release additives. Examples include oxygen scavengers, antimicrobial films, and moisture control agents embedded within packaging materials. On the other hand, intelligent packaging incorporates sensors and indicators to provide real-time information about the condition of the product, such as temperature, freshness, and tampering alerts. These innovations not only ensure product integrity but also empower consumers with transparency and assurance regarding their purchases.
How Are Technological Innovations Shaping the Active and Intelligent Packaging Market?
Technological advancements are driving significant innovations in active and intelligent packaging solutions. The development of nanotechnology has revolutionized packaging materials, enabling the integration of microscopic sensors and indicators that can detect minute changes in product conditions. For instance, smart labels equipped with RFID (Radio Frequency Identification) or NFC (Near Field Communication) technology enable consumers to access detailed information about product origins, expiration dates, and storage recommendations with a simple scan using their smartphones. Moreover, the use of biodegradable and eco-friendly materials in active packaging films is aligning with global sustainability goals, reducing environmental impact while enhancing functionality. These advancements are not only improving consumer convenience but also enabling manufacturers to optimize supply chain efficiency and reduce food waste.
What Are the Emerging Trends and Applications in Active and Intelligent Packaging?
Emerging trends in active and intelligent packaging are reshaping the landscape of consumer goods and beyond. The adoption of time-temperature indicators (TTIs) in perishable food packaging is a notable trend, providing consumers with accurate information about product freshness and safety. This technology-driven transparency is bolstering consumer trust and loyalty. Additionally, the healthcare industry is increasingly leveraging intelligent packaging for pharmaceuticals, ensuring medication adherence through smart blister packs that remind patients of dosing schedules and provide dosage tracking. In the logistics sector, the integration of GPS and IoT (Internet of Things) technologies in packaging enables real-time tracking and monitoring of goods during transit, enhancing security and efficiency. These applications underscore the versatility and potential of active and intelligent packaging across diverse industries, from food and beverage to pharmaceuticals and logistics.
What Factors Are Driving the Growth of the Active and Intelligent Packaging Market?
The growth in the active and intelligent packaging market is driven by several interconnected factors that address evolving consumer preferences and industry demands. Technological advancements in sensor technologies and data analytics are enhancing the performance and reliability of active and intelligent packaging solutions, thereby expanding their adoption in various sectors. The increasing focus on food safety and quality assurance is prompting manufacturers to invest in advanced packaging solutions that extend shelf life and maintain product integrity. Consumer demand for convenience and transparency in product information is also fueling the market, with smart packaging offering real-time updates on product freshness and usage instructions. Moreover, regulatory requirements and sustainability initiatives are driving the development of eco-friendly packaging materials and reducing the environmental footprint of packaging processes. Strategic partnerships between packaging manufacturers and technology providers are fostering innovation and accelerating market penetration, ensuring continuous advancements in active and intelligent packaging solutions. These factors collectively highlight the dynamic and evolving nature of the market, underscoring its pivotal role in enhancing product safety, efficiency, and consumer satisfaction across global supply chains.
SCOPE OF STUDY:
The report analyzes the Active and Intelligent Packaging market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Technology (Active Packaging, Intelligent Packaging); Application (Food & Beverage, Healthcare, Personal Care, Other Applications)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 42 Featured) -
- Amcor Ltd.
- Ball Corporation
- Bemis Co., Inc.
- Coveris Holdings SA
- Crown Holdings, Inc.
- Dessicare Inc.
- Graphic Packaging Holding Company
- Landec Corporation
- Sealed Air Corporation
- Sonoco Products Company
- Timestrip UK Ltd.
- WestRock Company
AI INTEGRATIONS
We're transforming market and competitive intelligence with validated expert content and AI tools.
Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.
TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
- Active and Intelligent Packaging - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- Global Economic Update
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Consumer Demand for Fresh and Safe Products Spurs Market Expansion
- Technological Advancements Propel Growth in Active and Intelligent Packaging
- Sustainable Packaging Solutions Strengthen Business Case for Eco-friendly Intelligent Packaging
- Innovations in Smart Label Technology Accelerate Demand for Intelligent Packaging
- Increasing Awareness about Food Waste Reduction Expands Addressable Market Opportunity
- Growing E-commerce Sector Spurs Growth in Intelligent Packaging Demand
- Advances in Nanotechnology Enhance Capabilities of Active Packaging
- Implementation of IoT in Packaging Drives Adoption of Smart Packaging Systems
- Here's How RFID Technology Integration Strengthens the Market for Intelligent Packaging
- Traceability and Transparency Requirements Throw the Spotlight on Intelligent Packaging
- Enhanced Shelf-life Solutions Drive Market Demand for Active Packaging
- Innovations in Temperature-sensitive Packaging Expand Market Opportunities
- Security Concerns Drive Adoption of Anti-counterfeiting Packaging Technologies
- Increased Focus on Personalized Nutrition Expands Addressable Market for Intelligent Packaging
- Energy-efficient Packaging Technologies Strengthen Business Case for Sustainable Solutions
- Supply Chain Optimization Needs Drive the Adoption of Intelligent Packaging Technologies
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Active Packaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 2: World 6-Year Perspective for Active Packaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 3: World Recent Past, Current & Future Analysis for Intelligent Packaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 4: World 6-Year Perspective for Intelligent Packaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 6: World 6-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 7: World Recent Past, Current & Future Analysis for Personal Care by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 8: World 6-Year Perspective for Personal Care by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 9: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 10: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Food & Beverage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 12: World 6-Year Perspective for Food & Beverage by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 13: World Active and Intelligent Packaging Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 14: World Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 15: World 6-Year Perspective for Active and Intelligent Packaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 16: USA Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 17: USA 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 18: USA Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 19: USA 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- CANADA
- TABLE 20: Canada Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: Canada 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 22: Canada Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 23: Canada 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- JAPAN
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 24: Japan Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 25: Japan 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 26: Japan Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Japan 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- CHINA
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 28: China Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 29: China 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 30: China Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 31: China 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- EUROPE
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 32: Europe Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: Europe 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 34: Europe Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 35: Europe 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- TABLE 36: Europe Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 37: Europe 6-Year Perspective for Active and Intelligent Packaging by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- FRANCE
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 38: France Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 39: France 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 40: France Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 41: France 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- GERMANY
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 42: Germany Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 43: Germany 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 44: Germany Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Germany 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- ITALY
- TABLE 46: Italy Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 47: Italy 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 48: Italy Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 49: Italy 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- UNITED KINGDOM
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 50: UK Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 51: UK 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 52: UK Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 53: UK 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- REST OF EUROPE
- TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 55: Rest of Europe 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 57: Rest of Europe 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- ASIA-PACIFIC
- Active and Intelligent Packaging Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 59: Asia-Pacific 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 61: Asia-Pacific 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
- REST OF WORLD
- TABLE 62: Rest of World Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Technology - Active Packaging and Intelligent Packaging - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 63: Rest of World 6-Year Perspective for Active and Intelligent Packaging by Technology - Percentage Breakdown of Value Sales for Active Packaging and Intelligent Packaging for the Years 2025 & 2030
- TABLE 64: Rest of World Recent Past, Current & Future Analysis for Active and Intelligent Packaging by Application - Food & Beverage, Healthcare, Personal Care and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 65: Rest of World 6-Year Perspective for Active and Intelligent Packaging by Application - Percentage Breakdown of Value Sales for Food & Beverage, Healthcare, Personal Care and Other Applications for the Years 2025 & 2030
IV. COMPETITION
