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Market Research Report

Social TV

Published by Global Industry Analysts, Inc. Product code 285002
Published Content info 222 Pages
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Social TV
Published: January 1, 2015 Content info: 222 Pages
Description

This report analyzes the worldwide markets for Social TV in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 71 companies including many key and niche players such as -

Beamly
BuzzFeed
Cablevision Systems Corporation
ConnecTV
Ex Machina

Table of Contents
Product Code: MCP-7790

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Social TV: Socializing around TV with Social Media Networking
  • Social TV: Fast Facts
  • Key Factors Responsible for Social TV Emergence and Growth
  • Major Developments/Events in Social TV Market During 2013
  • Social TV: A Major Beneficiary of the Ever Changing Social Networking Landscape
  • Global Social Networking Facts & Stats:
    • Table 1: Social Media Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 2: Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Gender: 2014E (includes corresponding Graph/Chart)
    • Table 3: Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Age Group: 2014E (includes corresponding Graph/Chart)
    • Table 4: Leading Social Networking Companies Worldwide (2014E): Number of Active Accounts (in Millions) for Facebook, Google+, Instagram, LinkedIn, QZone, Sina Weibo, Tumblr, and Twitter (includes corresponding Graph/Chart)
    • Table 5: Leading Social Networking Companies Worldwide (2013): Percentage Market Share for Facebook, Google+, LinkedIn, MySpace, Twitter, and Others (includes corresponding Graph/Chart)
  • Social TV Measurement: An Integral Tool to Gauge TV Viewership and Engagement

2. COMPETITION

  • Social TV Business Model: Key Vendors and their Services/Applications for B2C and B2B Platforms
  • Social TV Market Witness Consolidation
  • TV Companies and Social Networking Companies Compete for a Share of the Social TV Pie
  • Social TV: Battleground for Facebook and Twitter?
  • Key Facts on Facebook & TV Shows Interactions:
  • Surging Social TV Tweets: A Major Concern for Twitter?
  • TV Networking and Broadcasting Companies Join the Social TV Bandwagon
  • Recent Social TV Initiatives by Major TV Operators and Networks
  • Key Participants in the Social TV Ecosystem
  • Third Party Social TV App Providers
  • TV Broadcasters
  • TV Platform Providers
  • Social Networks
  • Brief Profiles of Key Second Screen Platform Providers Worldwide
  • Brief Profiles of Key Social TV Application/Service Providers Worldwide
  • Service Providers Compete in Terms of Second Screen Application Offerings
  • Mantras for Success in the Social TV Arena
  • Value-Added Services: A Must to Beat Competition
  • Market Players Adopt Innovative Strategies to Gain Competitive Edge
  • Personalization and Social Integration to Define Competitiveness
  • Investment Landscape for Social TV
  • Select Investors in Social TV: Investor Company, Companies Invested In, Year of Investment & Area of Investment

3. MARKET TRENDS, ISSUES & DRIVERS

  • Surging Penetration of Second Screen Devices: A Strong Growth Driver
    • Table 6: Most Performed Activity on Smartphone While Watching Television: 2014E (includes corresponding Graph/Chart)
    • Table 7: Most Performed Tablet PC Activity While Watching Television: 2013 (includes corresponding Graph/Chart)
    • Table 8: Second Screen Usage for Social Networking by TV Viewers by Type of Mobile Device Used (2014E): Percentage Breakdown for PCs/Laptops, Smartphones, Tablets, and TVs (includes corresponding Graph/Chart)
    • Table 9: Second Screen Usage by TV Viewers for Accessing Social TV Services (2014E): Percentage Breakdown by Device Type (includes corresponding Graph/Chart)
  • Strong Smartphone Sales: A Major Opportunity Indicator
    • Table 10: Global Smartphones Sales in Million Units: 2012, 2014, 2016, 2018 & 2020 (includes corresponding Graph/Chart)
    • Table 11: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)
    • Table 12: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)
  • Growing Popularity of Tablets Lends Traction to Market Growth
    • Table 13: Tablet, Laptop and Desktop Shipments Worldwide (in Million Units): 2011-2016P (includes corresponding Graph/Chart)
    • Table 14: Global Tablet Market by Operating System (2013-2017): Percentage Market Share Breakdown for iOS, Android, Windows RT (includes corresponding Graph/Chart)
  • Expanding Internet User Base Generate Huge Opportunities for Social TV
  • Opportunity Indicators:
    • Table 15: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)
    • Table 16: Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
    • Table 17: Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 18: Top Ten Internet Countries Worldwide (2014E): Ranked on the Basis of Number of Internet Users in Millions (includes corresponding Graph/Chart)
    • Table 19: Percentage (%) of Households Worldwide with Internet Access by Geographic Region: 2013 (includes corresponding Graph/Chart)
    • Table 20: Internet Penetration Rate Worldwide (%) by Gender: 2013 (includes corresponding Graph/Chart)
  • 'Social Networking on the Move' Drives Mobile Social TV Adoption
    • Table 21: Mobile Social Networking Market Worldwide (2014E): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)
    • Table 22: Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
  • Global Mobile Subscriber Base: An Important Opportunity Indicator
    • Table 23: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)
    • Table 24: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart)
    • Table 25: Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 26: Mobile Penetration (as a Percentage of Total Population) Worldwide for Major Countries: 2014E (includes corresponding Graph/Chart)
  • Mobile Messaging Apps to Revolutionize the Social TV Landscape
  • Key Opportunity Indicators:
    • Table 27: Leading Mobile Messenger Apps Worldwide (2014E): Number of Monthly Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart)
    • Table 28: Leading Mobile Messenger Apps in the US (2014E): Number of Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart)
    • Table 29: Mobile Messaging App Active Usage Rate Worldwide as a Percentage of Total Internet Users: 2014E (includes corresponding Graph/Chart)
  • Social TV Innovations & Advancements: Spearheading Growth
  • Blended TV: An Innovative Trend in Social TV
  • Multiscreen Social TV: A New Innovation in the Making
  • Innovative Social TV Applications Propel Market Growth
    • Select Recently Launched Social TV Applications
    • Second-Generation Social TV Apps Gaining Prominence
    • Entertain Remote Control App Revolutionizes Social TV Experience
  • Social TV: A Key Enabler of T-Commerce
  • Sports Events Trigger Social Media Usage, Bodes Well for Social TV
  • Shared TV Experience Drives Social TV Growth
  • Social TV Redefines Live TV Experience
  • TVs with Internet Connection and Social Features Promote Market Expansion
    • Table 30: Number of Connected TVs by Technology/Device in 000 Units: 2013 (includes corresponding Graph/Chart)
  • Rising Popularity of Smart TVs Benefit Social TV Growth
    • Table 31: Global Smart TV Market by Geographic Region (2013 & 2018): Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of the World (includes corresponding Graph/Chart)
  • Widgets to Popularize Social TV
  • Social TV: A Powerful Tool for Social Media Marketing and Advertising
  • Global Ad Spending: A Key Opportunity Indicator
    • Table 32: Global Advertising Industry (2013 & 2015): Percentage Share Breakdown of Ad Spends by Advertisement Medium (includes corresponding Graph/Chart)
    • Table 33: Global Advertising Spending by Geographic Region: Percentage Share Breakdown for 2013 (includes corresponding Graph/Chart)
    • Table 34: Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)
    • Table 35: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)
    • Table 36: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)
  • Social TV Games: An Important Medium for Social Interactions
  • Use of Online Video-Sharing Sites Gains Traction
  • Favorable Demographic Trends Strengthens Market Prospects
  • Young Population: An Attractive Consumer Cluster for Social TV
    • Table 37: Social TV Market: Percentage Breakdown of Usage by Age (includes corresponding Graph/Chart)
    • Table 38: Youth (10-24) as a Percentage of Global Population by Geographic Region: 2013 (includes corresponding Graph/Chart)
    • Table 39: Youth (10-24) as a Percentage of Total Population for Major Countries: 2013 (includes corresponding Graph/Chart)
  • Women Dominate the Social TV Platform
    • Table 40: Social TV Market (2014E): Percentage Breakdown by Gender (includes corresponding Graph/Chart)
  • Developing Countries to Drive Future Market Growth
  • Key Challenges Hampering Widespread Adoption of Social TV
  • Creating Right User Experience: A Challenging Task
  • Channel Fragmentation
  • Competition from Advanced Alternative Technologies
  • Expensive and Time Consuming
  • Availability of Several Options Pose a Challenge for Publishers
  • Amateur Creators Pose Threat to Professional Content Producers

4. SERVICE OVERVIEW

  • Social TV: An Introduction
  • Evolution of Social TV
  • History
  • Social TV and Its Interactive Features
  • Content Sharing
  • Communication
  • Community Building
  • Status Update
  • Major Areas Covered by Social TV
  • TV Participation
  • Content Discovery
  • Device and Cloud Control
  • Benefits of Social TV
  • Social Viewing
  • Transforms Live TV
  • Customized Channels
  • Social Channels
  • Personalized Experience
  • Social Recommendations
  • Branded Badges
  • Types of Social TV Services
  • One Screen Experience on Computer
  • One Screen Experience on TV
  • Two Screen Experience on TV
  • Second Screen: An Overview
  • What is Mobile Social TV?

5. SERVICE INNOVATIONS/INTRODUCTIONS

  • Visiware Introduces New Innovative Platform
  • TOK.TV Launches TOK Social Button
  • ConnecTV Unveils Social Media Platform
  • Youtoo TV to Launch Social TV
  • Bravo Launches New Line of Social TV Initiatives
  • Sky Releases New Social TV Tool
  • Apptarix Introduces New Social TV Network

6. RECENT INDUSTRY ACTIVITY

  • Screenz Enters into Agreement with Maker
  • Twitter Takes Over SecondSync
  • Twitter Acquires Mesagraph
  • Twitter Takes Over SnappyTV
  • Snipper Inks Pact with VidiGo
  • SecondSync Inks Partnership with Facebook
  • ConnecTV and Evite Enter into a Marketing Partnership
  • Twitter Acquires Bluefin Labs
  • Twitter Acquires Trendrr
  • i.TV Takes Over GetGlue

7. FOCUS ON SELECT PLAYERS

  • Social TV Application Developers and Service Providers
  • Beamly (UK)
  • BuzzFeed (USA)
  • Cablevision Systems Corporation (USA)
  • ConnecTV (USA)
  • Ex Machina (The Netherlands)
  • Facebook, Inc. (USA)
  • iPowow Ltd. (Australia)
  • i.TV (USA)
    • tvtag (USA)
  • Instagram (USA)
  • Netflix, Inc. (USA)
  • Never.no (USA)
  • Pinterest (USA)
  • Shazam (USA)
  • SnappyTV (USA)
  • Spredfast (USA)
  • Starling, Inc. (USA)
  • Tumblr (USA)
  • Tunerfish (USA)
  • TVplus (USA)
  • Twitter (USA)
  • Viggle, Inc. (USA)
  • VLOOP LLC (US)
  • Social TV Analytics/Measurement Companies
  • Bluefin Labs (USA)
  • Networked Insights (USA)
  • SecondSync Ltd. (UK)
  • SocialGuide, Inc. (USA)
  • Trendrr (USA)

8. GLOBAL MARKET PERSPECTIVE

    • Table 41: World Recent Past, Current & Future Analysis for Social TV by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 42: World 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Market Overview
    • Table 43: Time Spent by US Consumers on Various Media: 2014E (includes corresponding Graph/Chart)
    • Growing Social TV Adoption
    • Social TV Drivers in a Nutshell
    • Key Internet, Mobile and Social Media Statistics in the US
    • Marketing Companies Focus on Social and Digital Media to Target Millennials
    • TV Advertising Medium Offers High Growth Opportunities
    • Table 44: US Advertising Market (2014E): Percentage Breakdown of Spending by Medium (includes corresponding Graph/Chart)
    • Competitive Landscape
      • Leading TV Networks in the Social TV Space
      • Leading Social TV Networks and their Popular Shows (In Terms of Social TV Comments)
    • Table 45: Leading TV Shows in the US (2013-2014 TV Season): Ranked by Number of Average Tweets per Episode (In Thousands) (includes corresponding Graph/Chart)
    • Table 46: Leading Live Broadcasts in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart)
    • Table 47: Leading Sporting Events in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart)
    • Service Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 48: US Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Social TV Grows in Popularity
  • B. Market Analytics
    • Table 49: Canadian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • ACCESS Co., Ltd. - A Key Player
  • B. Market Analytics
    • Table 50: Japanese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Key Opportunity Indicators:
    • Table 51: Internet Penetration in Europe: 2014E (includes corresponding Graph/Chart)
    • Table 52: Social Media Penetration in Europe: 2014E (includes corresponding Graph/Chart)
    • Table 53: Mobile Internet Penetration (As a Percentage of Total Population) in Europe: 2014E (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 54: European Recent Past, Current & Future Analysis for Social TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 55: European 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Social TV Market Overview
    • Service Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 56: French Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Market Overview
  • B. Market Analytics
    • Table 57: German Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 58: Italian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Market Overview
      • Rise in Mobile Internet Penetration
    • Social TV Catching Up Among Younger Generation
    • Service Launch
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 59: UK Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 60: Spanish Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Social TV Market - An Overview
  • B. Market Analytics
    • Table 61: Russian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Strategic Corporate Development
    • EX Machina (The Netherlands) - A Key Player
  • B. Market Analytics
    • Table 62: Rest of Europe Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asia-Pacific to Lead Future Growth in the Global Social TV Market
      • Key Opportunity Indicator:
    • Table 63: Social Media Penetration in Asia: 2014E (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 64: Asia-Pacific Recent Past, Current & Future Analysis for Social TV by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 65: Asia-Pacific 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Market Overview
    • Table 66: Number of Internet Users in China (In Million): 2009-2014E (In Million) (includes corresponding Graph/Chart)
    • Table 67: Number of Monthly Active Users (Millions) in China by Leading Social Networking Site: 2014E (includes corresponding Graph/Chart)
    • Table 68: Number of Mobile Internet Users (Millions) in China: 2009-2014E (includes corresponding Graph/Chart)
    • Key Internet, Mobile and Social Media Statistics in China
    • Rising Adoption of Social TV Among TV Networks and Advertisers
  • B. Market Analytics
    • Table 69: Chinese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5b. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Select Regional Markets
      • Australia: Social TV Gains Momentum
      • India: A Potential Laden Market
      • Internet, Mobile Devices and Social Media in India: Quick Facts
      • Television Channels Adopt Social Media to Promote TV Shows
      • Twitter Emerges As a Second Screen Platform
      • Challenges to Reckon With
    • Service Launch
    • iPowow Ltd. (Australia) - A Key Player
  • B. Market Analytics
    • Table 70: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

6. REST OF WORLD

  • A. Market Analysis
    • Brazil: A Fast Growing Social TV Market
    • Service Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 71: Rest of World Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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