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Market Research Report

Smart Augmented Reality (AR) Glasses

Published by Global Industry Analysts, Inc. Product code 341971
Published Content info 152 Pages
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Smart Augmented Reality (AR) Glasses
Published: July 1, 2020 Content info: 152 Pages
Description

Global Smart Augmented Reality (AR) Glasses Market to Reach 31.1 Million Units by 2027

Amid the COVID-19 crisis, the global market for Smart Augmented Reality (AR) Glasses estimated at 207.3 Thousand Units in the year 2020, is projected to reach a revised size of 31.1 Million Units by 2027, growing at a CAGR of 104.6% over the analysis period 2020-2027. Simple Assisted Reality Glasses, one of the segments analyzed in the report, is projected to record a 101.9% CAGR and reach 12.3 Million Units by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the MR Holographic Displays segment is readjusted to a revised 113.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at 64.2 Thousand Units, While China is Forecast to Grow at 98.3% CAGR

The Smart Augmented Reality (AR) Glasses market in the U.S. is estimated at 64.2 Thousand Units in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 4.4 Million Units by the year 2027 trailing a CAGR of 98.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 93.8% and 89.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 70.7% CAGR.

Smart Helmets Segment to Record 93.6% CAGR

In the global Smart Helmets segment, USA, Canada, Japan, China and Europe will drive the 93.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of 39.2 Thousand Units in the year 2020 will reach a projected size of 4 Million Units by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach 4.1 Million Units by the year 2027.We bring years of research experience to this 18th edition of our report. The 152-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Atheer Inc.
  • Avegant Corp.
  • Daqri
  • Epson America Inc.
  • Everysight LTD
  • GlassUp
  • Google Inc.
  • Laforge Optical
  • Laster Technologies
  • Lumus Ltd.
  • Magic Leap Inc.
  • Meta Company
  • Microsoft Corp.
  • NVIS Inc.
  • Optinvent SA
  • Osterhout Design Group
  • Penny AB
  • Recon Instruments Inc.
  • Sony Corporation
  • Sulon Technologies Inc.
  • Tobii AB
  • Trivisio
  • Upskill
  • Vrvana Inc. Vuzix Corporation
Table of Contents
Product Code: MCP-7083

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • With Wearable Computing Gaining Mainstream Attention, the Time is Ripe for Mobility in the Realm of Augmented Reality
  • Recent Market Activity
  • Market Review
  • By Combining Augmented Reality with Mobility, Smart AR Glasses Wield a Clear Advantage Over Competitive Substitutes
  • Smart AR Glasses Roadmap
  • Competition in the Market Remains Volatile & Transformative
  • Why Google Glass Failed & the Lessons Learnt
  • Google's Comeback Highlights the Positive Benefits of Failure
  • Impact of Google's Resurrection on the Competitive Climate in the Market
  • Does Google Have What it Takes to Bring Down Microsoft, the Present Leader in Wearable Holographic Computing?
  • Where Does Google Fit in the Current Scenario?
  • ODG & Meta Company Gang Up With Google to Battle Against Microsoft
  • It is a Long Wait Before Google Glass 2.0 & HoloLens are Opened to the Consumer Market & Here's Why
  • Market Outlook
  • Global Competitor Market Shares
  • Smart Augmented Reality (AR) Glasses Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

  • Atheer, Inc. (USA)
  • Avegant Corp. (USA)
  • DAQRI (USA)
    • Epson America, Inc. (USA)
    • Everysight LTD (Israel)
    • GlassUp (Italy)
    • Google Inc. (USA)
  • LAFORGE OPTICAL (USA)
    • Laster Technologies (France)
    • Lumus Ltd. (Israel)
    • Magic Leap, Inc. (USA)
    • Meta Company (USA)
    • Microsoft Corporation (USA)
    • NVIS, Inc. (USA)
    • Optinvent SA (France)
    • Osterhout Design Group (USA)
    • Penny AB (Sweden)
    • Recon Instruments Inc. (Canada)
    • Samsung (South Korea)
    • Sony Corporation (Japan)
    • Sulon Technologies, Inc. (Canada)
    • Tobii AB (Sweden)
    • TRIVISIO (Germany)
    • Upskill (USA)
    • Vrvana, Inc. (Canada)
    • Vuzix Corporation (USA)

3. MARKET TRENDS & DRIVERS

    • A Review of Major Market Trends and Drivers
    • Growing Investments in Smart Workforce Mobility & Productivity to Benefit Adoption of AR in the Enterprise/Industrial Sector
    • Increasing Investments in BYOD Brings Greater Market Opportunity for Smartphone Tethered Smartglasses in the Enterprise Sector as Against PC Tethered Variants
    • With Apple Not Yet in the Market, Android Rules the OS Space for Smart AR Glasses
    • The App Ecosystem, the Most Vital Ingredient in Making Augmented Reality Enterprise Ready
    • Rapid Sales of Smartphones to Benefit Smartphone-Dependent AR Glasses in the Immediate to Medium Term Period
    • The 3rd Wave of MAR "Standalone SARGs" to Replace Smartphones in the Long-Run
    • A Peek Into Emerging New Application Possibilities in the Enterprise & Industrial Sectors
    • AR, the Next Revolution in Retail & Shopping
    • SARGs Enable "Hands-Free Order Picking" in Warehouses & Logistics
    • "Hands-Free" Inspection, Maintenance & Repair of Production Floor Machinery
    • AR Compliments CRM to Transform Sales and Service Processes in Enterprises
    • Growing Use of Smart AR Glasses for 3D/CAD Modelling in Design Firms
    • Revolutionary Impact of AR in Healthcare & Medicine
    • Key Challenges to Growth
    • Privacy & Societal Issues
    • Cost Continues to Remain High
    • Computer Vision Syndrome
    • Narrow Field of View
    • Latency Issues
    • Lack of Awareness & Penetration in Addressable Markets

4. GLOBAL MARKET PERSPECTIVE

    • TABLE 1: Smart Augmented Reality (AR) Glasses Global Market Estimates and Forecasts in Units by Region/Country: 2020-2027
    • TABLE 2: Smart Augmented Reality (AR) Glasses Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
    • TABLE 3: Simple Assisted Reality Glasses (Product Type) World Market by Region/Country in Units: 2020 to 2027
    • TABLE 4: Simple Assisted Reality Glasses (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
    • TABLE 5: MR Holographic Displays (Product Type) Potential Growth Markets Worldwide in Units: 2020 to 2027
    • TABLE 6: MR Holographic Displays (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
    • TABLE 7: Smart Helmets (Product Type) Geographic Market Spread Worldwide in Units: 2020 to 2027
    • TABLE 8: Smart Helmets (Product Type) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
    • TABLE 9: Enterprises (Application) Demand Potential Worldwide in Units by Region/Country: 2020-2027
    • TABLE 10: Enterprises (Application) Share Breakdown Review by Region/Country: 2020 VS 2027
    • TABLE 11: Individual Consumer (Application) Worldwide Latent Demand Forecasts in Units by Region/Country: 2020-2027
    • TABLE 12: Individual Consumer (Application) Distribution of Global Sales by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Smart Augmented Reality (AR) Glasses Market Share (in %) by Company: 2020 & 2025
    • Market Analytics
    • TABLE 13: United States Smart Augmented Reality (AR) Glasses Market Estimates and Projections in Units by Product Type: 2020 to 2027
    • TABLE 14: United States Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
    • TABLE 15: United States Smart Augmented Reality (AR) Glasses Latent Demand Forecasts in Units by Application: 2020 to 2027
    • TABLE 16: Smart Augmented Reality (AR) Glasses Market Share Breakdown in the United States by Application: 2020 VS 2027
  • CANADA
    • TABLE 17: Canadian Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020 to 2027
    • TABLE 18: Smart Augmented Reality (AR) Glasses Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2020 and 2027
    • TABLE 19: Canadian Smart Augmented Reality (AR) Glasses Market Quantitative Demand Analysis in Units by Application: 2020 to 2027
    • TABLE 20: Canadian Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027
  • JAPAN
    • TABLE 21: Japanese Market for Smart Augmented Reality (AR) Glasses: Annual Sales Estimates and Projections in Units by Product Type for the Period 2020-2027
    • TABLE 22: Japanese Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
    • TABLE 23: Japanese Demand Estimates and Forecasts for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
    • TABLE 24: Smart Augmented Reality (AR) Glasses Market Share Shift in Japan by Application: 2020 VS 2027
  • CHINA
    • TABLE 25: Chinese Smart Augmented Reality (AR) Glasses Market Growth Prospects in Units by Product Type for the Period 2020-2027
    • TABLE 26: Chinese Smart Augmented Reality (AR) Glasses Market by Product Type: Percentage Breakdown of Sales for 2020 and 2027
    • TABLE 27: Chinese Demand for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
    • TABLE 28: Chinese Smart Augmented Reality (AR) Glasses Market Share Breakdown by Application: 2020 VS 2027
  • EUROPE
    • Market Facts & Figures
    • European Smart Augmented Reality (AR) Glasses Market: Competitor Market Share Scenario (in %) for 2020 & 2025
    • Market Analytics
    • TABLE 29: European Smart Augmented Reality (AR) Glasses Market Demand Scenario in Units by Region/Country: 2018-2025
    • TABLE 30: European Smart Augmented Reality (AR) Glasses Market Share Shift by Region/Country: 2020 VS 2027
    • TABLE 31: European Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020-2027
    • TABLE 32: European Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
    • TABLE 33: European Smart Augmented Reality (AR) Glasses Addressable Market Opportunity in Units by Application: 2020-2027
    • TABLE 34: European Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027
  • FRANCE
    • TABLE 35: Smart Augmented Reality (AR) Glasses Market in France by Product Type: Estimates and Projections in Units for the Period 2020-2027
    • TABLE 36: French Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
    • TABLE 37: Smart Augmented Reality (AR) Glasses Quantitative Demand Analysis in France in Units by Application: 2020-2027
    • TABLE 38: French Smart Augmented Reality (AR) Glasses Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
  • GERMANY
    • TABLE 39: Smart Augmented Reality (AR) Glasses Market in Germany: Recent Past, Current and Future Analysis in Units by Product Type for the Period 2020-2027
    • TABLE 40: German Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
    • TABLE 41: Smart Augmented Reality (AR) Glasses Market in Germany: Annual Sales Estimates and Forecasts in Units by Application for the Period 2020-2027
    • TABLE 42: Smart Augmented Reality (AR) Glasses Market Share Distribution in Germany by Application: 2020 VS 2027
  • ITALY
    • TABLE 43: Italian Smart Augmented Reality (AR) Glasses Market Growth Prospects in Units by Product Type for the Period 2020-2027
    • TABLE 44: Italian Smart Augmented Reality (AR) Glasses Market by Product Type: Percentage Breakdown of Sales for 2020 and 2027
    • TABLE 45: Italian Demand for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
    • TABLE 46: Italian Smart Augmented Reality (AR) Glasses Market Share Breakdown by Application: 2020 VS 2027
  • UNITED KINGDOM
    • TABLE 47: United Kingdom Market for Smart Augmented Reality (AR) Glasses: Annual Sales Estimates and Projections in Units by Product Type for the Period 2020-2027
    • TABLE 48: United Kingdom Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
    • TABLE 49: United Kingdom Demand Estimates and Forecasts for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
    • TABLE 50: Smart Augmented Reality (AR) Glasses Market Share Shift in the United Kingdom by Application: 2020 VS 2027
  • REST OF EUROPE
    • TABLE 51: Rest of Europe Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020-2027
    • TABLE 52: Rest of Europe Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
    • TABLE 53: Rest of Europe Smart Augmented Reality (AR) Glasses Addressable Market Opportunity in Units by Application: 2020-2027
    • TABLE 54: Rest of Europe Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 55: Smart Augmented Reality (AR) Glasses Market in Asia-Pacific by Product Type: Estimates and Projections in Units for the Period 2020-2027
    • TABLE 56: Asia-Pacific Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
    • TABLE 57: Smart Augmented Reality (AR) Glasses Quantitative Demand Analysis in Asia-Pacific in Units by Application: 2020-2027
    • TABLE 58: Asia-Pacific Smart Augmented Reality (AR) Glasses Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
  • REST OF WORLD
    • TABLE 59: Rest of World Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020 to 2027
    • TABLE 60: Smart Augmented Reality (AR) Glasses Market in Rest of World: Percentage Share Breakdown of Sales by Product Type for 2020 and 2027
    • TABLE 61: Rest of World Smart Augmented Reality (AR) Glasses Market Quantitative Demand Analysis in Units by Application: 2020 to 2027
    • TABLE 62: Rest of World Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027

IV. COMPETITION

  • Total Companies Profiled: 54
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