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Market Research Report

Audience Analytics

Published by Global Industry Analysts, Inc. Product code 897409
Published Content info 117 Pages
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Audience Analytics
Published: February 1, 2020 Content info: 117 Pages
Description

Audience Analytics market worldwide is projected to grow by US$4 Billion, driven by a compounded growth of 11.4%. Solutions, one of the segments analyzed and sized in this study, displays the potential to grow at over 10.2%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.9 Billion by the year 2025, Solutions will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 13% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$180.2 Million to the region's size and clout in the next 5 to 6 years. Over US$183.8 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Solutions will reach a market size of US$358.6 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 10.9% over the next couple of years and add approximately US$679.1 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • 3DiVi Inc.
  • Adobe Systems, Inc.
  • Akamai Technologies, Inc.
  • Analyticowl
  • Brandchats
  • Brandwatch
  • Cadreon
  • comScore, Inc.
  • Crimson Hexagon
  • Cxense ASA
  • Flytxt
  • Google LLC
  • IBM Corporation
  • Lotame Solutions, Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • QUIVIDI SAS
  • SAS Institute, Inc.
  • Sightcorp BV
  • Socialbakers
  • StoryFit
  • Telmar Group Inc.
  • Unifi Software Inc.
  • Verimatrix, Inc.
  • Verto Analytics Inc.

Table of Contents
Product Code: MCP10409

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Audience Analytics Market: A Prelude
  • Global Competitor Market Shares
  • Audience Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
  • Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
  • Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
  • Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
  • Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
  • Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
  • With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
  • Audience Analytics Help Service Providers in Improving User Experience
  • Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
  • Audience Analytics Promise to Transform Media and Entertainment Industry
  • Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
  • Rising Significance of Digital Signage with Audience Analytics for Smart Cities
  • Audience Analytics Critical for Content Creators
  • Google Continues to Transform the Audience Analytics Marketplace
  • Instagram Analytics Aid in Increasing Followers and Engagement Levels
  • PRODUCT OVERVIEW
    • Audience Analysis
    • Audience Analytics

4. GLOBAL MARKET PERSPECTIVE

    • TABLE 1: Audience Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 2: Audience Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
    • TABLE 3: Solutions (Component) World Market by Region/Country in US$ Million: 2018 to 2025
    • TABLE 4: Solutions (Component) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
    • TABLE 5: Services (Component) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
    • TABLE 6: Services (Component) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
    • TABLE 7: Sales & Marketing Management (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 8: Sales & Marketing Management (Application) Market Share Breakdown by Region/Country: 2019 VS 2025
    • TABLE 9: Customer Experience Management (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025
    • TABLE 10: Customer Experience Management (Application) Share Breakdown Review by Region/Country: 2019 VS 2025
    • TABLE 11: Competitive Intelligence (Application) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 12: Competitive Intelligence (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Audience Analytics Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 13: United States Audience Analytics Market Estimates and Projections in US$ Million by Component: 2018 to 2025
    • TABLE 14: United States Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 15: United States Audience Analytics Latent Demand Forecasts in US$ Million by Application: 2018 to 2025
    • TABLE 16: Audience Analytics Market Share Breakdown in the United States by Application: 2019 VS 2025
  • CANADA
    • TABLE 17: Canadian Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018 to 2025
    • TABLE 18: Audience Analytics Market in Canada: Percentage Share Breakdown of Sales by Component for 2019 and 2025
    • TABLE 19: Canadian Audience Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 20: Canadian Audience Analytics Market Share Analysis by Application: 2019 VS 2025
  • JAPAN
    • TABLE 21: Japanese Market for Audience Analytics: Annual Sales Estimates and Projections in US$ Million by Component for the Period 2018-2025
    • TABLE 22: Japanese Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 23: Japanese Demand Estimates and Forecasts for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 24: Audience Analytics Market Share Shift in Japan by Application: 2019 VS 2025
  • CHINA
    • TABLE 25: Chinese Audience Analytics Market Growth Prospects in US$ Million by Component for the Period 2018-2025
    • TABLE 26: Chinese Audience Analytics Market by Component: Percentage Breakdown of Sales for 2019 and 2025
    • TABLE 27: Chinese Demand for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 28: Chinese Audience Analytics Market Share Breakdown by Application: 2019 VS 2025
  • EUROPE
    • Market Facts & Figures
    • European Audience Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 29: European Audience Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 30: European Audience Analytics Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 31: European Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018-2025
    • TABLE 32: European Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 33: European Audience Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 34: European Audience Analytics Market Share Analysis by Application: 2019 VS 2025
  • FRANCE
    • TABLE 35: Audience Analytics Market in France by Component: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 36: French Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 37: Audience Analytics Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025
    • TABLE 38: French Audience Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
  • GERMANY
    • TABLE 39: Audience Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Component for the Period 2018-2025
    • TABLE 40: German Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 41: Audience Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025
    • TABLE 42: Audience Analytics Market Share Distribution in Germany by Application: 2019 VS 2025
  • ITALY
    • TABLE 43: Italian Audience Analytics Market Growth Prospects in US$ Million by Component for the Period 2018-2025
    • TABLE 44: Italian Audience Analytics Market by Component: Percentage Breakdown of Sales for 2019 and 2025
    • TABLE 45: Italian Demand for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 46: Italian Audience Analytics Market Share Breakdown by Application: 2019 VS 2025
  • UNITED KINGDOM
    • TABLE 47: United Kingdom Market for Audience Analytics: Annual Sales Estimates and Projections in US$ Million by Component for the Period 2018-2025
    • TABLE 48: United Kingdom Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 49: United Kingdom Demand Estimates and Forecasts for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 50: Audience Analytics Market Share Shift in the United Kingdom by Application: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 51: Rest of Europe Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018-2025
    • TABLE 52: Rest of Europe Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 53: Rest of Europe Audience Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 54: Rest of Europe Audience Analytics Market Share Analysis by Application: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 55: Audience Analytics Market in Asia-Pacific by Component: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 56: Asia-Pacific Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 57: Audience Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025
    • TABLE 58: Asia-Pacific Audience Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
  • REST OF WORLD
    • TABLE 59: Rest of World Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018 to 2025
    • TABLE 60: Audience Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Component for 2019 and 2025
    • TABLE 61: Rest of World Audience Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 62: Rest of World Audience Analytics Market Share Analysis by Application: 2019 VS 2025

IV. COMPETITION

  • 3DIVI
  • ADOBE SYSTEMS
  • AKAMAI TECHNOLOGIES
  • ANALYTICOWL
  • BRANDCHAT
  • BRANDWATCH
  • CADREON
  • CRIMSON HEXAGON
  • CXENSE ASA
  • FLYTXT
  • GOOGLE
  • IBM CORPORATION
  • LOTAME SOLUTIONS
  • NETBASE SOLUTIONS
  • ORACLE CORPORATION
  • QUIVIDI SAS
  • SAS INSTITUTE
  • SIGHTCORP BV
  • SOCIALBAKERS
  • STORYFIT
  • TELMAR GROUP INC.
  • UNIFI SOFTWARE INC.
  • VERIMATRIX
  • VERTO ANALYTICS
  • COMSCORE
  • CAPGEMINI SE
  • JCDECAUX SA
  • NEWGEN SOFTWARE INC.

V. CURATED RESEARCH

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