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PUBLISHER: Grand View Research, Inc. | PRODUCT CODE: 1097074
PUBLISHER: Grand View Research, Inc. | PRODUCT CODE: 1097074
Oral Care Market Size, Share & Trends Analysis Report By Product (Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, Dental Accessories), By Region, And Segment Forecasts, 2022 - 2030
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Oral Care Market Growth & Trends:
The global oral care market size is expected to reach USD 58.5 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.4% from 2022 to 2030. Growing cases of dental caries and rising awareness among people regarding oral hygiene have contributed to the market growth. According to FDI World Dental Federation, oral diseases affect around 3.5 billion people worldwide and it is estimated that around 2.3 billion people suffer from dental caries (tooth decay) of permanent teeth, globally. The lack of a proper diet is one of the leading factors contributing to the increase in the number of dental problems worldwide. Proper brushing of the teeth using toothpaste containing fluoride and a toothbrush can hinder dental problems to a significant extent, thereby creating demand for these products.
Various awareness programs initiated by major players have led to increased awareness regarding oral hygiene among people of both developed as well as developing countries. For instance, the BRIGHT SMILES, BRIGHT FUTURES program by Colgate-Palmolive Company has been proactively involved in providing dental screenings and spreading oral health education with over billions of children and their families in many countries benefited from it. Thus, such support and initiatives have played a significant role in creating awareness among consumers worldwide about the importance of oral and dental hygiene. Furthermore, bringing new products into the market is another significant driver influencing the demand for oral care products. The launch of advanced products, such as powered toothbrushes and toothpaste, has transformed the market. In December 2020, P&G's Crest, Oral-B and Blend-a-med announced the launch of its first-ever recyclable high-density polyethylene toothpaste tubes in Europe and North America.
The COVID-19 pandemic has significantly affected the market. Initially, due to lockdown and global restrictions being imposed in most countries, many dental treatments and procedures were halted. The COVID-19 pandemic initially caused a massive disruption in the supply chain of the overall medical industry. However, leading personal care players such as Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; and Procter & Gamble witnessed a rise in their sales from the oral care segment as consumer focus on hygiene is growing.
Oral Care Market Report Highlights:
- In 2021, the toothpaste product segment dominated the market with a revenue share of over 25.0% due to the increase in the number of people using different forms of toothpaste
- The toothbrush product segment is expected to grow at the fastest rate over the forecast period. The availability of a wide range of advanced and innovative products, such as battery-powered and electric toothbrushes, is fueling the segment growth
- Asia Pacific held the largest market share in 2021 and is also projected to be the fastest-growing segment during the forecast period. This is due to the rising awareness about oral health among people in developing countries, such as India and China
- Leading players are coming up with easy-to-use and innovative oral care products, which has increased the adoption of oral care products at home
Product Code: GVR-1-68038-478-9
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Research Methodology
- 2.1 Country Wise Market: Base Estimates
- 2.2 Global Market: CAGR Calculation
- 2.3 Region Based Segment Share Calculation
- 2.4 Research Scope & Assumptions
- 2.5 List of Data Sources
- 2.6 Market Snapshot
Chapter 3 Oral Care Market Variables, Trends & Scope
- 3.1 Market Segmentation & Scope
- 3.2 Market Driver Analysis
- 3.2.1 Growing awareness related to dental hygiene
- 3.2.2 Rising prevalence of dental caries
- 3.2.3 Introduction of innovative products
- 3.2.4 Rising geriatric population
- 3.3 Market Restraint Analysis
- 3.3.1 Limitations of electric toothbrush
- 3.4 Key Opportunities Prioritized
- 3.4.1 Key opportunities prioritized, by product
- 3.5 Oral Care - SWOT Analysis, by Factor (Political & Legal, Economic and Technological)
- 3.6 Industry Analysis - Porter's
- 3.7 Oral Care Market: Company Market Share Analysis, 2021
Chapter 4 Oral Care Market: Product Estimates & Trend Analysis
- 4.1 Oral Care Market: Product Movement Analysis
- 4.2 Toothbrush
- 4.2.1 Toothbrush market, 2018 - 2030 (USD Million)
- 4.2.2 Manual toothbrush
- 4.2.2.1 Manual toothbrush market, 2018 - 2030 (USD Million)
- 4.2.3 Electric toothbrush
- 4.2.3.1 Electric toothbrush market, 2018 - 2030 (USD Million)
- 4.2.4 Battery-powered toothbrush
- 4.2.4.1 Battery-powered toothbrush market, 2018 - 2030 (USD Million)
- 4.2.5 Other toothbrush
- 4.2.5.1 Other toothbrush market, 2018 - 2030 (USD Million)
- 4.3 Toothpaste
- 4.3.1 Toothpaste market, 2018 - 2030 (USD Million)
- 4.3.2 Gel toothpaste
- 4.3.2.1 Gel toothpaste market, 2018 - 2030 (USD Million)
- 4.3.3 Polish toothpaste
- 4.3.3.1 Polish toothpaste market, 2018 - 2030 (USD Million)
- 4.3.4 Paste toothpaste
- 4.3.4.1 Paste toothpaste market, 2018 - 2030 (USD Million)
- 4.3.5 Powder toothpaste
- 4.3.5.1 Powder toothpaste market, 2018 - 2030 (USD Million)
- 4.4 Mouthwash/Rinse
- 4.4.1 Mouthwash/rinse market, 2018 - 2030 (USD Million)
- 4.4.2 Medicated mouthwash/rinse
- 4.4.2.1 Medicated mouthwash/rinse market, 2018 - 2030 (USD Million)
- 4.4.3 Non-medicated mouthwash/rinse
- 4.4.3.1 Non-medicated mouthwash/rinse market, 2018 - 2030 (USD Million)
- 4.5 Denture Products
- 4.5.1 Denture products market, 2018 - 2030 (USD Million)
- 4.5.2 Cleaners
- 4.5.2.1 Cleaners market, 2018 - 2030 (USD Million)
- 4.5.3 Fixatives
- 4.5.3.1 Fixatives market, 2018 - 2030 (USD Million)
- 4.5.4 Other denture products
- 4.5.4.1 Other denture products market, 2018 - 2030 (USD Million)
- 4.6 Dental Accessories
- 4.6.1 Dental accessories market, 2018 - 2030 (USD Million)
- 4.6.2 Cosmetic whitening products
- 4.6.2.1 Cosmetic whitening products market, 2018 - 2030 (USD Million)
- 4.6.3 Fresh breath dental chewing gum
- 4.6.3.1 Fresh breath dental chewing gum market, 2018 - 2030 (USD Million)
- 4.6.4 Tongue scrapers
- 4.6.4.1 Tongue scrapers market, 2018 - 2030 (USD Million)
- 4.6.5 Fresh breath strips
- 4.6.5.1 Fresh breath strips market, 2018 - 2030 (USD Million)
- 4.6.6 Others
- 4.6.6.1 Others market, 2018 - 2030 (USD Million)
- 4.6.6.2 Oral Irrigators
- 4.6.6.2.1 Oral irrigators market, 2018 - 2030 (USD Million)
- 4.6.6.3 Mouth Freshener Sprays
- 4.6.6.3.1. Mouth Freshener Sprays market, 2018 - 2030 (USD Million)
Chapter 5 Oral Irrigator Market: Product Type Estimates & Trend Analysis
- 5.1 Oral Irrigator Market: Product Type Movement Analysis
- 5.2 Countertop
- 5.3 Cordless
Chapter 6 Oral Irrigator Market: Application Estimates & Trend Analysis
- 6.1 Oral Irrigator Market: Application Movement Analysis
- 6.2 Home
- 6.3 Dentistry
Chapter 7 Oral Care Market: Regional Estimates & Trend Analysis, by Product
- 7.1 Oral Care Market Share by Region, 2022-2030
- 7.2 Asia Pacific
- 7.2.1 Japan
- 7.2.2 China
- 7.2.3 India
- 7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.4 North America
- 7.4.1 U.S.
- 7.4.2 Canada
- 7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
- 7.6 MEA
- 7.6.1 South Africa
- 7.6.2 Saudi Arabia
- 7.6.3 UAE
Chapter 8 Competitive Landscape
- 8.1 Company Profiles
- 8.1.1 Procter & Gamble
- 8.1.1.1 Company overview
- 8.1.1.2 Financial performance
- 8.1.1.3 Product benchmarking
- 8.1.1.4 Strategic initiatives
- 8.1.2 Johnson & Johnson Consumer Inc.
- 8.1.2.1 Company overview
- 8.1.2.2 Financial performance
- 8.1.2.3 Product benchmarking
- 8.1.3 Colgate-Palmolive
- 8.1.3.1 Company overview
- 8.1.3.2 Financial performance
- 8.1.3.3 Product benchmarking
- 8.1.3.4 Strategic initiative
- 8.1.4 GlaxoSmithKline
- 8.1.4.1 Company overview
- 8.1.4.2 Financial performance
- 8.1.4.3 Product benchmarking
- 8.1.4.4 Strategic initiatives
- 8.1.5 Church & Dwight Co. Inc.
- 8.1.5.1 Company overview
- 8.1.5.2 Financial performance
- 8.1.5.3 Product benchmarking
- 8.1.5.4 Strategic initiatives
- 8.1.6 Dr. Fresh, LLC
- 8.1.6.1 Company overview
- 8.1.6.2 Product benchmarking
- 8.1.7 Dentaid
- 8.1.7.1 Company overview
- 8.1.7.2 Product benchmarking
- 8.1.7.3 Strategic initiatives
- 8.1.8 Lion Corporation
- 8.1.8.1 Company overview
- 8.1.8.2 Financial Performance
- 8.1.8.3 Product benchmarking
- 8.1.8.4 Strategic initiatives
- 8.1.9 Sunstar Suisse S.A.
- 8.1.9.1 Company overview
- 8.1.9.2 Financial Performance
- 8.1.9.3 Product benchmarking
- 8.1.9.4 Strategic initiatives
- 8.1.1 Procter & Gamble
Product Code: GVR-1-68038-478-9
List of Tables
- TABLE 1 List of secondary sources
- TABLE 2 List of Abbreviations
- TABLE 3 Strategic collaborations by key players
List of Figures
- FIG. 1 Primary interviews, by sources
- FIG. 2 Primary interviews, by region
- FIG. 3 Market summary (USD Million)
- FIG. 4 Market trends & outlook
- FIG. 5 Market segmentation & scope
- FIG. 6 Market driver relevance analysis (Current & future impact)
- FIG. 7 Market restraint relevance analysis (Current & future impact)
- FIG. 8 Key opportunities prioritized, by product
- FIG. 9 SWOT analysis, by factor (political & legal, economic and technological)
- FIG. 10 Porter's Five Forces Analysis
- FIG. 11 Oral care market: Company market share analysis, 2021
- FIG. 12 Oral care market, product outlook: Key takeaways
- FIG. 13 Oral care market: Product movement analysis
- FIG. 14 Toothbrush market, 2018 - 2030 (USD Million)
- FIG. 15 Manual toothbrush market, 2018 - 2030 (USD Million)
- FIG. 16 Electric toothbrush market, 2018 - 2030 (USD Million)
- FIG. 17 Battery-powered toothbrush market, 2018 - 2030 (USD Million)
- FIG. 18 Other toothbrush market, 2018 - 2030 (USD Million)
- FIG. 19 Toothpaste market, 2018 - 2030 (USD Million)
- FIG. 20 Gel toothpaste market, 2018 - 2030 (USD Million)
- FIG. 21 Polish toothpaste market, 2018 - 2030 (USD Million)
- FIG. 22 Paste toothpaste market, 2018 - 2030 (USD Million)
- FIG. 23 Powder toothpaste market, 2018 - 2030 (USD Million)
- FIG. 24 Mouthwash/rinse market, 2018 - 2030 (USD Million)
- FIG. 25 Mouthwash/rinse market, 2018 - 2030 (USD Million)
- FIG. 26 Non-medicated mouthwash/rinse market, 2018 - 2030 (USD Million)
- FIG. 27 Denture products market, 2018 - 2030 (USD Million)
- FIG. 28 Cleaners market, 2018 - 2030 (USD Million)
- FIG. 29 Fixatives market, 2018 - 2030 (USD Million)
- FIG. 30 Other denture products market, 2018 - 2030 (USD Million)
- FIG. 31 Dental accessories market, 2018 - 2030 (USD Million)
- FIG. 32 Cosmetic whitening products market, 2018 - 2030 (USD Million)
- FIG. 33 Fresh breath dental chewing gum market, 2018 - 2030 (USD Million)
- FIG. 34 Tongue scrapers market, 2018 - 2030 (USD Million)
- FIG. 35 Fresh breath strips market, 2018 - 2030 (USD Million)
- FIG. 36 Floss market, 2018 - 2030 (USD Million)
- FIG. 38 Other dental accessories market, 2018 - 2030 (USD Million)
- FIG. 39 Oral care market, product type outlook: Key takeaways
- FIG. 40 Oral care market: Product type movement analysis
- FIG. 41 Countertop market, 2018 - 2030 (USD Million)
- FIG. 42 Cordless market, 2018 - 2030 (USD Million)
- FIG. 43 Oral care market, application outlook: Key takeaways
- FIG. 44 Oral care market: Application movement analysis
- FIG. 45 Home market, 2018 - 2030 (USD Million)
- FIG. 46 Dentistry market, 2018 - 2030 (USD Million)
- FIG. 47 Global oral care market: Regional movement analysis
- FIG. 48 Global market share, by region
- FIG. 49 North America market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 50 U.S. market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 51 Canada market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 52 Europe market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 53 U.K. market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 54 Germany market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 55 France market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 56 Italy market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 57 Spain market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 58 Asia Pacific market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 59 Japan market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 60 China market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 61 India market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 62 Latin America market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 63 Brazil market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 64 Mexico market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 65 Argentina market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 66 Middle East and Africa market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 67 South Africa market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 68 Saudi Arabia market estimates and forecast, 2018 - 2030 (USD Million)
- FIG. 69 UAE market estimates and forecast, 2018 - 2030 (USD Million)
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