PUBLISHER: Grand View Research | PRODUCT CODE: 1301113
PUBLISHER: Grand View Research | PRODUCT CODE: 1301113
The global open banking market size is expected to reach USD 135.17 billion by 2030, expanding at a CAGR of 27.2% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. The market growth can be attributed to several factors, including enhanced customer involvement made possible by open banking APIs, favorable government regulations, and increased adoption of innovative services and applications. In addition, the changed focus of retail banks toward consolidated technological enhancements also bodes well for the market's growth.
Key industry players are aggressively investing in offering enhanced services to their customers. For instance, in June 2022, Mastercard announced its latest open banking feature, named Pay by link, through its banking pioneer in Europe, Aiia. This feature is expected to eliminate needless payment stages for companies from any sector by developing a straightforward link that enables clients to pay instantaneously in any situation. It is closely related to Mastercard's open banking agenda, which seeks to usher in a new era of choice, convenience, and personalization in a secure manner.
Increased strategic initiatives in the open banking space by prominent players are expected to drive market growth over the forecast period. For instance, in October 2022, Visa Inc., a financial services company, announced the completion of the acquisition of an open banking platform named Tink. As a result of this acquisition, Visa, Inc., and Tink enabled their clients to offer substantial benefits to consumers allowing them better control over their financial experiences, including managing their financial data, money, and financial goals.
The outbreak of the COVID-19 pandemic is expected to play a vital role in driving the growth of the open banking industry over the forecast period. Since the pandemic, the banking industry has been continuously evolving to improve the customer experience and ease the process of banking for consumers. In addition, the rapid adoption of digitalization is expected to create a positive outlook for the market.