PUBLISHER: Grand View Research | PRODUCT CODE: 1147572
PUBLISHER: Grand View Research | PRODUCT CODE: 1147572
The global manual toothbrush market size is expected to reach USD 10.25 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.5% from 2022 to 2030. The market is largely driven by factors such as improving oral hygiene awareness among people and the rising need to reduce the incidence of oral complications.
The promotion of manual toothbrushes by manufacturers through various innovative marketing techniques is another driving factor for the market. Roping in well-certified dentists for branding; extensive distribution networks in urban and rural markets for better availability; tie-ups with sales personnel and distributors; advertisement campaigns through digital, print, and visual media in magazines, newspapers, on hoardings, through radio, television channels, billboards; and competitive pricing are some of the major marketing strategies players adopt to stay ahead in this highly competitive market.
Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, changes in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers. Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.
Medium soft toothbrush emerged as the largest segment and accounted for a share of over 45.0% in 2021. This segment is expected to be dominant during the forecast period. The ultra-soft segment is expected to expand at a CAGR of 7.3% from 2022 to 2030. As rigorous teeth brushing can cause gum disease, many periodontists recommend using toothbrushes with medium or soft nylon bristles because they cause less epithelial stress. Ultra-soft toothbrushes have bristles that are mild enough to preserve the gums when brushing and flexible enough to fully clean the teeth without exerting excessive pressure.