Middle East Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Traditional Alternative Medicine & Botanicals), By Application, By Distribution Channel, And Segment Forecasts, 2023

The Middle East complementary and alternative medicine market size is expected to reach USD 35.3 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 20.18% from 2023 to 2030. Complementary and alternative medicines (CAM) include remedies or treatments that are used instead of or as supplements with conventional allopathic treatments. The various types of complementary and alternative medicines include remedies based on traditional alternative medicine & botanicals, mind-healing techniques, body-healing therapies, external energy, and sensory healing.

The Middle Eastern region and its cultures offer lucrative opportunities to players in the complementary and alternative medicine market, owing to a history of commonly practiced spiritual healing techniques and herbal medicine, such as Unani, for the treatment of several disorders. As a result, traditional practitioners are a vital part of disease management in the region. Traditional alternative medicines and botanicals include naturopathic medicine, traditional Chinese medicine, and traditional Arabic medicine.

Due to the increasing burden of chronic diseases and the rising popularity of alternative medicines, several new healing centers are being launched in this space in the Middle East. For instance, in July 2021, the Lootah Group of Companies, in partnership with Kerala's Santhigiri Group, launched the Santhigiri Holistic Healthcare Centre in Dubai, which offers a range of complementary and alternative medicine varieties such as acupuncture, homeopathy, chiropractic, and yoga. Such centers are likely to boost the market over the forecast period.

The Middle East region has witnessed significant social and economic impact due to the coronavirus pandemic. The government authorities in this region are keen on promoting the use of traditional alternatives in COVID-19 treatment, however, it is imperative to cater to the conventional research standards devised for all the other drug candidates. In addition, in the recent past, WHO has also acknowledged and stated that CAM exhibits several benefits, that may assist in the effective, safe, and maximum at-home management of COVID-19 symptoms.

Furthermore, an increase in the geriatric population in the region is expected to boost the market growth in the region. According to WHO, in 2050, 80% of older people (above 60) will be living in low- and middle-income countries. Commonly, older people are increasingly choosing CAM treatments, especially acupuncture, herbal products, bloodletting, medical massage, cauterization, and religious rituals. In addition, certain disease conditions such as back pain, insomnia, Alzheimer's disease, and colds are associated with the use of complementary and alternative medicine among older people.

On the other hand, key challenges faced by the Middle Eastern population using complementary and alternative medicine, are the lack of well-documented data pertaining to the efficacy of CAM therapeutic interventions, lack of robust support from doctors, physicians, and professionals toward incorporation of CAM in conventional treatment options, and fewer number of CAM training programs. However various conferences are being held in the region on complementary and alternative medicine to overcome the challenges associated to CAM therapies. For instance, CAM therapies 2022 conference organized by Pulsus is scheduled on the fifth and sixth of December in Dubai, UAE. Such platforms in the region are helping to share, promote and encourage advancements in complementary & alternative medicine.

Middle East Complementary And Alternative Medicine Market Report Highlights:

By intervention, the traditional alternative medicine and botanicals segment held the dominant share owing to a history of commonly practiced spiritual healing techniques and herbal medicine, such as Unani, for the treatment of several disorders

By application, the stress, anxiety, and depression segment dominates the market in 2022. Due to the rapid increase in lifestyle-associated changes, growing geopolitical pressures, and the resultant rise in mental health-associated conditions in the region

By distribution channel, the direct distribution segment held a larger share in 2022. This is attributed to the high rates of self-prescribed use of complementary and alternative medicine products, particularly botanicals and traditional medicines

Saudi Arabia dominated the global market in 2022 due to the growing popularity of CAM coupled with the presence of government bodies is expected to drive market growth in Saudi Arabia

The UAE is projected to grow considerably in the future due to the increasing popularity of CAM in the country. For instance, according to a survey conducted by DHCC (Dubai Healthcare City), around 48% of the country's people tried CAM and around 55% were happy with the results

Product Code: GVR-4-68039-322-8

Chapter 1 Methodology and Scope

1.1 Research Methodology
1.2 Research Assumptions
- 1.2.1 Estimates And Forecast Timeline
1.3 Information Procurement
- 1.3.1 Purchased Database
- 1.3.2 Gvr's Internal Database
- 1.3.3 Secondary Sources
- 1.3.4 Primary Research
- 1.3.5 Sample Size For The Study On Middle East Complementary And Alternative Medicine Market
  - 1.3.5.1 Primary sources:
1.4 Information or Data Analysis
- 1.4.1 Data Analysis Models
1.5 Market Formulation & Validation
1.6 Market Details
- 1.6.1 Approach 1: Commodity Flow Approach
- 1.6.2 Approach 2: Country-Wise Market Estimation Using Bottom-Up Approach
1.7 Middle East Market: Cagr Calculation
1.8 Objectives
- 1.8.1 Objective 1:
- 1.8.2 Objective 2:

Chapter 2 Executive Summary

2.1 Market Snapshot
2.2 Segment Snapshot
2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

3.1 Adoption Trend Of Various Services
- 3.1.1 By Intervention Type: Yoga, Chiropractic, Botanicals & Others
  - 3.1.1.1 Rise in wellness tourism drives the adoption of body healing interventions (Chiropractic, yoga, Reflexology)
3.2 By Demographics
- 3.2.1 High Net Worth (Hnw) Individuals
- 3.2.2 Very-High-Net-Worth (Vhnw) Individuals
- 3.2.3 Ultra-High-Net-Worth (Uhnw) Individuals

Chapter 4 Market Impacting Factors

4.1 Pattern Of Healthcare Utilization For Complementary & Alternative Medicine (Cam)
- 4.1.1 Consumer Perspective
- 4.1.2 Practitioner Perspective
- 4.1.3 Sociodemographic Profile Of Cam Users
4.2 Vendor Landscape
- 4.2.1 List Of Clinics, Hospitals, Practitioners, & Other Service Providers
4.3 Prevalence of CAM Health Service Utilization
4.4 Prevalence of Concurrent Use of CAM and Allopathic Medicines
4.5 National Framework for Traditional & Complementary Medicine/Integrative Health
4.6 Medical Tourism Landscape for Integrated Health & Medical Wellness
4.7 Opportunity and Challenge Analysis
4.8 Health Expenditure in the Middle East & Africa
- 4.8.1 Saudi Arabia
- 4.8.2 UAE
- 4.8.3 Egypt
- 4.8.4 Kuwait
- 4.8.5 Jordan
- 4.8.6 Rest Of Africa
4.9 Covid-19 Impact Analysis
- 4.9.1 Economic Impact On The Middle East
  - 4.9.1.1 Jordan
  - 4.9.1.2 Egypt
  - 4.9.1.3 Palestine
- 4.9.2 Current Management Of Covid-19
- 4.9.3 Market Impact Analysis

Chapter 5 Intervention Business Analysis

5.1 Middle East Complementary And Alternative Medicine Market: Intervention Movement Analysis
5.2 Traditional Alternative Medicine & Botanicals
- 5.2.1 Traditional Alternative Medicine & Botanicals Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.2.2 Naturopathic Medicine
  - 5.2.2.1 Naturopathic Medicine Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.2.3 Traditional Chinese Medicine
  - 5.2.3.1 Traditional Chinese medicine market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.4 Traditional Arabic Medicine
  - 5.2.4.1 Traditional Arabic Medicine Market Estimates And Forecast, 2018 - 2030 (USD Million)
5.3 Mind Healing
- 5.3.1 Mind Healing Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.3.2 Hypnotherapy
  - 5.3.2.1 Hypnotherapy Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.3.3 Neurolinguistic Programming
  - 5.3.3.1 Neurolinguistic Programming Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.3.4 Transcendental Meditation
  - 5.3.4.1 Transcendental Meditation Market Estimates And Forecast, 2018 - 2030 (USD Million)
5.4 Body Healing
- 5.4.1 Body Healing Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.4.2 Acupuncture
  - 5.4.2.1 Acupuncture Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.4.3 Chiropractic
  - 5.4.3.1 Chiropractic Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.4.4 Kinesiology
  - 5.4.4.1 Kinesiology Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.4.5 Reflexology
  - 5.4.5.1 Refloxology Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.4.6 Yoga
  - 5.4.6.1 Yoga market estimates and forecast, 2018 - 2030 (USD Million)
5.5 External Energy
- 5.5.1 External energy market estimates and forecast, 2018 - 2030 (USD Million)
- 5.5.2 Electromagnetic Therapy
  - 5.5.2.1 Electromagnetic Therapy Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.5.3 Reiki
  - 5.5.3.1 Reiki Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.5.4 Chakra Healing
  - 5.5.4.1 Chakra Healing Market Estimates And Forecast, 2018 - 2030 (USD Million)
5.6 Sensory Healing
- 5.6.1 Sensory Healing Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.6.2 Aromatherapy
  - 5.6.2.1 Aromatherapy Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 5.6.3 Sound Healing
  - 5.6.3.1 Sound Healing Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 6 Application Business Analysis

6.1 Middle East Complementary And Alternative Medicine Market: Application Movement Analysis
6.2 Stress, Anxiety, And Depression
- 6.2.1 Stress, Anxiety, And Depression Market Estimates And Forecast, 2018 - 2030 (USD Million)
6.3 Cardiovascular Diseases
- 6.3.1 Cardiovascular Diseases Market Estimates And Forecast, 2018 - 2030 (USD Million)
6.4 Obesity
- 6.4.1 Obesity Market Estimates And Forecast, 2018 - 2030 (USD Million)
6.5 Diabetes
- 6.5.1 Diabetes Market Estimates And Forecast, 2018 - 2030 (USD Million)
6.6 Infertility
- 6.6.1 Infertility Market Estimates And Forecast, 2018 - 2030 (USD Million)
6.7 Others
- 6.7.1 Other Applications Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 7 Distribution Channel Business Analysis

7.1 Middle East Complementary and Alternative Medicine Market: Distribution Channel Movement Analysis
7.2 Direct Distribution
- 7.2.1 Middle East Complementary And Alternative Medicine Market Estimates And Forecast For Direct Distribution, 2018 - 2030 (USD Million)
7.3 E-Distribution
- 7.3.1 Middle East Complementary And Alternative Medicine Market Estimates And Forecast For E-Distribution, 2018 - 2030 (USD Million)

Chapter 8 Regional Business Analysis

8.1 Middle East Complementary And Alternative Medicine Market Share by Country, 2021 & 2030
- 8.1.1 Middle East Complementary And Alternative Medicine Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 8.1.2 Saudi Arabia
  - 8.1.2.1 Saudi Arabia complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.3 UAE
  - 8.1.3.1 UAE complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.4 Egypt
  - 8.1.4.1 Egypt complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.5 Kuwait
  - 8.1.5.1 Kuwait complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9 Competitive Landscape

9.1 Participants Overview
- 9.1.1 Arab Yoga Foundation
- 9.1.2 Soul Warrior
- 9.1.3 Sukoon Yoga Center
- 9.1.4 Halo Aura
- 9.1.5 InTouch Clinic
- 9.1.6 Landmark Fitness Limited
- 9.1.7 Osana
- 9.1.8 Erada Center for Treatment and Rehab
- 9.1.9 Bluetreeclinics.Com
- 9.1.10 House of Nature Medical Center LLC
- 9.1.11 Zen Yoga
- 9.1.12 Earthy Center
- 9.1.13 German Medical Center FZ-LLC
9.2 Participants Categorization
- 9.2.1 Market Leaders
  - 9.2.1.1 Middle East complementary health and alternative medicine market share analysis, 2022

Product Code: GVR-4-68039-322-8

List of Tables

Table 1 Complementary and alternative therapies offered by Zulal Wellness Resort, Qatar/Chiva-Som
Table 2 Sociodemographic profiles of CAM users for infertility
Table 3 Sociodemographic profiles of CAM users for diabetes
Table 4 List of clinics, hospitals, practitioners, & other service providers
Table 5 Wellness/mindful economy in Saudi Arabia, 2020
Table 6 Details of key healthcare deals
Table 7 The federal budget allocated for healthcare
Table 8 Healthcare expenditure, 2012 - 2019
Table 9 Chiropractic clinics in the Middle East
Table 10 Kinesiology clinics in the Middle East
Table 11 Reflexology clinics in the Middle East
Table 12 Frequency of adoption of spiritual CAM therapy in patients with stress, anxiety, and other mental disorders
Table 13 Frequency of adoption of body CAM therapy in patients with stress, anxiety, and other mental disorders
Table 14 Frequency of adoption of mind CAM therapy in patients with stress, anxiety, and other mental disorders
Table 15 CAM therapeutic approaches for premature ovarian insufficiency
Table 16 List of Secondary Sources
Table 17 List of Abbreviations
Table 18 Middle East Complementary And Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
Table 19 Middle East Complementary And Alternative Medicine Market, by Application, 2018 - 2030 (USD Million)
Table 20 Middle East Complementary And Alternative Medicine Market, by Distribution Channel, 2018 - 2030 (USD Million)
Table 21 Saudi Arabia Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
Table 22 Saudi Arabia Complementary and Alternative Medicine Market, by Application, 2018 - 2030 (USD Million)
Table 23 Saudi Arabia Complementary and Alternative Medicine Market, by Distribution Channel, 2018 - 2030 (USD Million)
Table 24 Egypt Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
Table 25 Egypt Complementary and Alternative Medicine Market, by Application, 2018 - 2030 (USD Million)
Table 26 Egypt Complementary and Alternative Medicine Market, by Distribution Channel, 2018 - 2030 (USD Million)
Table 27 UAE Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
Table 28 UAE Complementary and Alternative Medicine Market, by Application, 2018 - 2030 (USD Million)
Table 29 UAE Complementary and Alternative Medicine Market, by Distribution Channel, 2018 - 2030 (USD Million)
Table 30 Kuwait Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
Table 31 Kuwait Complementary and Alternative Medicine Market, by Application, 2018 - 2030 (USD Million)
Table 32 Kuwait Complementary and Alternative Medicine Market, by Distribution Channel, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Market Snapshot
Fig. 11 Most adopted CAM interventions among SOA, 2019 - 2020
Fig. 12 Most common disorders for using CAM among Saudi older adults
Fig. 13 Most common reasons for using complementary and alternative medicine over conventional treatment among Saudi older adults
Fig. 14 Most adopted CAM interventions among patients with pressure ulcer in Iran
Fig. 15 Trends associated with adoption of body healing CAM interventions
Fig. 16 Projections regarding wellness tourism growth projections in the Middle East & Africa, 2017 - 2022
Fig. 17 Most popular wellness tourism regions in the Middle East, by number of trips, Global Wellness Institute- 2018 (Thousands)
Fig. 18 Most popular wellness tourism regions in the Middle East, by expenditure, Global Wellness Institute- 2018 (USD Million)
Fig. 19 Projected population of the Middle Eastern countries, 2025 & 2050
Fig. 20 HNWI population in the Middle East, 2014 - 2021
Fig. 21 HNWI financial wealth in the Middle East, 2014 - 2021
Fig. 22 Projected growth in the UHNW population of the Middle East, 2018
Fig. 23 Projected growth in the UHNW population of the Middle East, by city, 2018 & 2023
Fig. 24 Utilization of CAM health services among the population of Saudi Arabia, by methods of CAM
Fig. 25 Utilization of CAM health services among the population of Saudi Arabia, by illness
Fig. 26 The wellness tourism and medical tourism market spectrum
Fig. 27 Current health expenditure as a share of GDP, 2014 - 2019
Fig. 28 Share of funding resources in 2019
Fig. 29 Source of Health expenditure, 2019
Fig. 30 Total health expenditure as a share of GDP, 2010 - 2019
Fig. 31 Out-of-pocket expenditure as a share of current health expenditure, 2010 - 2019
Fig. 32 Healthcare expenditure in Kuwait - 2013 - 2019 (USD Billion)
Fig. 33 Current health expenditure (% of GDP), 2000 - 2019
Fig. 34 Current health expenditure - % of GDP, 2010 - 2019
Fig. 35 Source of healthcare financing, 2019
Fig. 36 Total general government expenditure on health, 2020, % of GDP
Fig. 37 Health expenditure by funding in %, 2019
Fig. 38 Health expenditure (% of GDP) 2010 - 2019
Fig. 39 Total health expenditure as a share of GDP, from 2010 to 2019
Fig. 40 Per capita healthcare spending, 2010 - 2019 (USD)
Fig. 41 Healthcare spending from 2000 to 2020 (USD Billion)
Fig. 42 Total current healthcare expenditure by financing scheme, the UK, 2019
Fig. 43 Total health expenditure as a share of GDP, from 2010 to 2019
Fig. 44 Out-of-pocket expenditure (% of current health expenditure from 2010 to 2019)
Fig. 45 Health expenditure (% of GDP) 2010 - 2019
Fig. 46 Health expenditure per capita in 2010 - 2019 (USD)
Fig. 47 Source of health expenditure in Japan in 2019
Fig. 48 Current health expenditure (% of GDP) 2010 - 2019
Fig. 49 Per capita public health expenditure across India from financial year 2010 to 2019 (USD)
Fig. 50 Number of COVID-19 cases in the Middle East region, by country
Fig. 51 Middle East complementary and alternative medicine market: intervention outlook key takeaways
Fig. 52 Middle East complementary and alternative medicine market: intervention movement analysis
Fig. 53 Traditional alternative medicine & botanicals market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 54 Naturopathic medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 55 Traditional Chinese medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 56 Traditional Arabic medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 57 Mind healing market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 58 Hypnotherapy market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 59 Neurolinguistic programming module market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 60 Transcendental meditation market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 61 Body healing market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 62 Acupuncture market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 63 Chiropractic market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 64 Kinesiology market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 65 Reflexology market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 66 Yoga market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 67 External energy market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 68 Electromagnetic therapy market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 69 Reiki market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 70 Chakra healing market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 71 Sensory healing market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 72 Aromatherapy market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 73 Sound healing market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 74 Middle East complementary and alternative medicine market: application outlook key takeaways
Fig. 75 Middle East complementary and alternative medicine market: application movement analysis
Fig. 76 Most adopted CAM therapies in stress, depression, and anxiety management, Saudi Arabia
Fig. 77 Stress, anxiety, and depression market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 78 Most adopted CAM botanicals/herbal medicines in Saudi Arabia for cardiovascular diseases
Fig. 79 Cardiovascular diseases market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 80 Obesity market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 81 Adoption frequency of CAM interventions in the population suffering from type 2 diabetes in UAE
Fig. 82 Diabetes market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 83 Most adopted CAM botanicals in Palestinian men
Fig. 84 Most adopted CAM botanicals in Palestinian women
Fig. 85 Infertility market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 86 Other applications market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 87 Middle East complementary and alternative medicine market: distribution channel outlook and key takeaways
Fig. 88 Middle East complementary and alternative medicine market: distribution channel movement analysis
Fig. 89 Middle East complementary and alternative medicine market estimates and forecast for direct distribution, 2018 - 2030 (USD Million)
Fig. 90 Middle East complementary and alternative medicine market estimates and forecast for glass, 2018 - 2030 (USD Million)
Fig. 91 Regional marketplace: Regional outlook and key takeaways
Fig. 92 Complementary and alternative medicine market regional outlook, 2021 & 2030
Fig. 93 Middle East complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 94 Saudi Arabia complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 95 UAE complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 96 Egypt complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 97 Kuwait complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)

Middle East Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Traditional Alternative Medicine & Botanicals), By Application, By Distribution Channel, And Segment Forecasts, 2023 - 2030

Description

Table of Contents

List of Tables

Middle East Complementary And Alternative Medicine Market Growth & Trends:

Middle East Complementary And Alternative Medicine Market Report Highlights:

Table of Contents

Chapter 1 Methodology and Scope

Chapter 2 Executive Summary

Chapter 3 Industry Outlook

Chapter 4 Market Impacting Factors

Chapter 5 Intervention Business Analysis

Chapter 6 Application Business Analysis

Chapter 7 Distribution Channel Business Analysis

Chapter 8 Regional Business Analysis

Chapter 9 Competitive Landscape

List of Tables

List of Figures