PUBLISHER: Grand View Research | PRODUCT CODE: 1268776
PUBLISHER: Grand View Research | PRODUCT CODE: 1268776
The U.S. dietary supplements market size is expected to reach USD 78.94 billion by 2030, registering a CAGR of 5.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. The demand is anticipated to be driven by the several factors including the aging population, increasing awareness about preventive healthcare, and rising demand for the sports nutrition supplements.
Furthermore, the trend towards self-directed care is also driving demand for the dietary supplements in the U.S. Consumers, those are becoming more proactive in managing their health and are turning to supplements as a way to enhancement their diets and maintain optimal health. As consumers take more responsibility for their health, they are seeking out natural and alternative remedies to improve their health and wellness.
Nutraceutical supplements have received immense popularity and focus in the recent past owing to their nutritional and medicinal benefits, along with being safe for consumption without any significant side effects. Nutraceuticals are also quickly replacing pharmaceuticals in the management and prevention of chronic and acute health problems. These products have ample scope as therapeutic agents with curative and preventive properties. They are generally available over the counter, without requiring a prescription, making them easily accessible to the general public.
The rising health concerns have driven consumers to eat better and lead healthier lives. However, with busy schedules and little time to make healthy, nutritious meals, consumers are relying on dietary supplements to make up for the inadequate intake of the required nutrients. Apart from this, the growing trend of personalized nutrition and the increased spending power of the consumers are expected to have a positive impact on product demand. There is a rising willingness among consumers in the U.S. to pay a premium price for products with better nutritional value. Add to this the growing tendency of companies to use eye-catching packaging and natural ingredients to attract more consumers. This will continue to drive the product adoption in the country.
Nanoencapsulation and microencapsulation technologies have gained popularity during the past few years owing to the controlled release and minimum utilization of the ingredients. The introduction and application of encapsulation technologies in the fortification of food & beverage products offer sports nutrition ingredients immense scope for the growth. Furthermore, ascending demand for the naturally derived ingredients in light of increasing health concerns related to synthetic ingredients is expected to fuel the penetration of herbal supplements in the sports nutrition industry.
Mounting health concerns stemming from hectic work schedules and unhealthy eating habits have increased consumer focus on health and fitness. Rising cases of obesity in the country have also driven people to exercise more. This rising participation of consumers in various physical activities, coupled with increasing international and national sporting events, has propelled demand for the sports nutritional supplements.