PUBLISHER: Grand View Research | PRODUCT CODE: 1268869
PUBLISHER: Grand View Research | PRODUCT CODE: 1268869
The U.S. buy now pay later market size is expected to reach USD 9.20 billion by 2030, growing at a CAGR of 24.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing availability of data and analytics tools is one of the primary factors driving the market growth. Buy now pay later (BNPL) providers can leverage data to understand their customers better and tailor their offerings to meet their needs.
In addition, the use of analytics tools has helped BNPL providers to manage risk more effectively, reducing the likelihood of default and driving growth in the market. This has helped to increase the buy now pay later market size in the U.S. by providing a more personalized and streamlined experience for customers. For example, by understanding that younger consumers may prefer shorter repayment periods or lower fees, BNPL providers can adjust their products to meet those needs better.
In February 2023, global payment acceptance solutions provider Ingenico and Splitit, the white-label installment platform that uses existing consumer credit, formed a partnership. The partnership aimed at enabling no-interest, one-touch BNPL capability at the physical checkout experience. They plan to achieve this by leveraging Splitit's Installments-as-a-Service solution and Ingenico's cloud-based Payments-Platform-as-a-Service (PPaaS).
The economic uncertainties brought about by the COVID-19 pandemic have made many consumers more cautious about their spending, leading to an increased demand for payment solutions that allow for budgeting and financial planning. The pandemic has also led to changes in consumer behavior, with more people shopping online instead of in person. BNPL services have been particularly useful in this regard as they allow consumers to spread the cost of their purchases over time, making it easier to manage their finances, thereby driving the U.S. BNPL market.