PUBLISHER: Grand View Research | PRODUCT CODE: 1300957
PUBLISHER: Grand View Research | PRODUCT CODE: 1300957
The global over-the-counter hearing aids market size is expected to reach USD 1.74 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.60% over the forecast period. The key factors driving the market growth include the rise in the prevalence of auditory impairment, technological advancements, and the launch of new products.
Favorable government initiatives undertaken by governments to increase awareness about the devices is expected to further drive the demand for the devices during the forecast period. In October 2021, FDA passed an order wherein the FDA approved a new class of over-the-counter (OTC) hearing aids for patients suffering from mild to moderate impairment. Under this law, consumers will be able to buy these devices from stores or online retailers without the need for prescriptions. The law is also expected to reduce the prices of the devices. The FDA has established regulations and guidelines for the manufacturers wherein the manufacturers need to ensure the devices are safe and effective for people with the condition.
The increase in the prevalence of hearing loss is one of the major factors driving the demand in Europe. The WHO predicted that 196 million people in WHO European region have some degree of hearing loss, with 57.3 million, or 6.2% of the population, having moderate or higher-grade hearing loss. In Europe, 236 million people are expected to suffer from hearing loss by 2050. According to the EuroTrak Surveys conducted in multiple European nations, 35% of those who have hearing loss wear hearing aids. The usage and adoption of audiology devices are directly proportional to an increase in age & severity. However, 65% of Europeans with auditory impairments do not wear them.
Moreover, partnerships and other initiatives undertaken by the key players are expected to drive the market's growth during the forecast period. Several players in the market entered the new segment of the devices by launching innovative products. For instance, in October 2022, Lucid Hearing launched a range of behind-the-ear OTC hearing aids available in various styles, fits, and battery options while catering to a range of budgets.
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