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PUBLISHER: Grand View Research | PRODUCT CODE: 1301212
PUBLISHER: Grand View Research | PRODUCT CODE: 1301212
Internet of Behaviors Market Size, Share & Trends Analysis Report By Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size, By Industry, By Region, And Segment Forecasts, 2023 - 2030
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PAGES: 300 Pages
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Internet of Behaviors Market Growth & Trends
The global internet of behaviors market size is expected to reach USD 1,997.31 billion by 2030, expanding at a CAGR of 23.6% from 2023 to 2030, according to a new study by Grand View Research, Inc. The growing trend of data collection for behavioral analysis is expected to drive market growth. Moreover, the popularity of connected devices, including smartphones, smartwatches, and other electronic devices, is expected to push companies to use the internet of behaviors (IoB) to develop behavioral models for analytical purposes.
The industry is witnessing an influx of new players involved in modern technologies such as the internet of things, machine learning, and artificial intelligence. Such companies enter the market for internet of behaviors to develop user data models for various sectors, including IT & telecom, healthcare, and manufacturing, among others. Companies in these industries are using modern technologies such as AI and IoT to efficiently collect large amounts of relevant data to build predictive models. For instance, during the COVID-19 pandemic, some enterprises used IoB to check health protocols at workplaces.
North America accounted for the largest market share in 2022, owing to the high level of technology and IoT penetration in the region. For instance, as of April 2023, North America had more than 2.8 billion IoT connections. Additionally, the trend of industrial digitization and integration of modern technologies is expected to push industries to utilize IoB alongside technologies such as augmented reality and machine learning.
Internet of Behaviors Market Report Highlights
- Based on enterprise size, the large enterprises segment is anticipated to expand at a CAGR of 26.5% over the forecast period, due to the substantial amount of data generated in large enterprises that requires analysis to determine project decisions
- Based on application, the advertising campaign segment accounted for the largest market share in 2022, as a result of the growing trend of personalized advertisements with the help of the Internet of Behaviors concept
- Based on industry, the BFSI segment accounted for the largest market share in 2022 due to the growing amount of user-sensitive data that is required to generate statements and enable automatic notifications in applications
- North America dominated the market in 2022 due to the steadily growing technology implementation in the region, coupled with the presence of legacy IT & telecom companies
Product Code: GVR-4-68040-082-8
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market Segmentation & Scope
- 1.2 Market Definitions
- 1.3 Information Procurement
- 1.3.1 Information analysis
- 1.3.2 Market formulation & data visualization
- 1.3.3 Data validation & publishing
- 1.4 Research Scope and Assumptions
- 1.4.1 List to data sources
Chapter 2 Executive Summary
- 2.1 Market Snapshot
- 2.2 Segment Snapshot
- 2.3 Competitive Landscape Snapshot
Chapter 3 Industry Outlook
- 3.1 Market Lineage Outlook
- 3.2 Industry Value Chain Analysis
- 3.3 Market Dynamics
- 3.3.1 Market driver analysis
- 3.3.2 Market restraint analysis
- 3.4 Industry Opportunities & Challenges
- 3.5 Industry Analysis Tools
- 3.5.1 Porter's Five Forces Analysis
- 3.5.2 Macroeconomic Analysis
Chapter 4 Internet of Behaviors Market: Application Outlook
- 4.1 Internet of Behaviors Market Share by Application, 2018 - 2030 (USD Billion)
- 4.2 Application Movement Analysis & Market Share, 2022 & 2030
- 4.3 Internet of Behaviors Market Estimates & Forecast, By Application (USD Billion)
- 4.3.1 Advertising campaign
- 4.3.2 Digital marketing
- 4.3.3 Content delivery
- 4.3.4 Brand promotion
- 4.3.5 Others
Chapter 5 Internet of Behaviors Market: Enterprise Size Outlook
- 5.1 Internet of Behaviors Market Share by Enterprise Size, 2018 - 2030 (USD Billion)
- 5.2 Enterprise Size Movement Analysis & Market Share, 2022 & 2030
- 5.3 Internet of Behaviors Market Estimates & Forecast, By Enterprise Size (USD Billion)
- 5.3.1 Small & medium enterprises (SMEs)
- 5.3.2 Large enterprises
Chapter 6 Internet of Behaviors Market: Industry Outlook
- 6.1 Internet of Behaviors Market Share by Industry, 2018 - 2030 (USD Billion)
- 6.2 Industry Movement Analysis & Market Share, 2022 & 2030
- 6.3 Internet of Behaviors Market Estimates & Forecast, By Industry (USD Billion)
- 6.3.1 BFSI
- 6.3.2 Telecom & IT
- 6.3.3 Media & entertainment
- 6.3.4 Tourism & travel
- 6.3.5 Retail & e-commerce
- 6.3.6 Healthcare
- 6.3.7 Manufacturing
- 6.3.8 Others
Chapter 7 Internet of Behaviors Market: Regional Outlook
- 7.1 Internet of Behaviors Market Share by region, 2022 & 2030
- 7.2 North America
- 7.2.1 North America Internet of Behaviors market, 2018 - 2030
- 7.2.2 U.S.
- 7.2.2.1 U.S. Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.2.3 Canada
- 7.2.3.1 Canada Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.3 Europe
- 7.3.1 Europe Internet of Behaviors market, 2018 - 2030
- 7.3.2 U.K.
- 7.3.2.1 U.K. Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.3.3 Germany
- 7.3.3.1 Germany Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.3.4 Italy
- 7.3.4.1 Italy Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.3.5 France
- 7.3.5.1 France Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.3.6 Spain
- 7.3.6.1 Spain Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.4 Asia Pacific
- 7.4.1 Asia Pacific Internet of Behaviors market, 2018 - 2030
- 7.4.2 China
- 7.4.2.1 China Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.4.3 India
- 7.4.3.1 India Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.4.4 South Korea
- 7.4.4.1 South Korea Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.4.5 Japan
- 7.4.5.1 Japan Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.5 Latin America
- 7.5.1 Latin America Internet of Behaviors market, 2018 - 2030
- 7.5.2 Brazil
- 7.5.2.1 Brazil Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.5.3 Mexico
- 7.5.3.1 Mexico Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.6 MEA
- 7.6.1 MEA Internet of Behaviors market, 2018 - 2030
- 7.6.2 South Africa
- 7.6.2.1 South Africa Internet of Behaviors market, 2018 - 2030 (USD Billion)
- 7.6.3 Saudi Arabia
- 7.7.2.1 Saudi Arabia Internet of Behaviors market, 2018 - 2030 (USD Billion)
Chapter 8 Competitive Landscape
- 8.1 Key Market Participants
- 8.1.1 Aware, Inc.
- 8.1.2 Trifacta, Inc. (Alteryx, Inc.)
- 8.1.3 Vertica Systems (OpenText Corporation)
- 8.1.4 NICE Ltd.
- 8.1.5 NuData Security Inc. (Mastercard Inc.)
- 8.1.6 Riverbed Technology LLC
- 8.1.7 Qubit Technology (Coveo Solutions Inc.)
- 8.1.8 CognitiveScale Inc.
- 8.1.9 Capillary Technologies
- 8.1.10 Sweet Analytics Limited
- 8.2 Recent Developments & Impact Analysis, By Key Market Participants
- 8.3 Company Categorization
- 8.4 Participant's Overview
- 8.5 Financial Performance
- 8.6 Product Benchmarking
- 8.7 Company Heat Map Analysis
- 8.8 Company Market Share Analysis, 2022
- 8.9 Strategy Mapping
- 8.9.1 Expansions
- 8.9.2 Mergers & acquisitions
- 8.9.3 Collaborations
- 8.9.4 New product launches
- 8.9.5 Research & development
Product Code: GVR-4-68040-082-8
List of Tables
- TABLE 1 Internet of Behaviors market - key market driver impact
- TABLE 2 Key market restraint/challenges impact
- TABLE 3 Global Internet of Behaviors market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
- TABLE 4 Global Internet of Behaviors market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Billion)
- TABLE 5 Global Internet of Behaviors market revenue estimates and forecast, by industry, 2018 - 2030 (USD Billion)
- TABLE 6 Company heat map analysis
- TABLE 7 Key companies undergoing expansions
- TABLE 8 Key companies involved in mergers & acquisitions
- TABLE 9 Key companies involved in collaborations
- TABLE 10 Key companies with new product launches
- TABLE 11 Key companies research & development
List of Figures
- FIG. 1 Market snapshot
- FIG. 2 Information procurement
- FIG. 3 Data analysis models
- FIG. 4 Market formulation and validation
- FIG. 5 Data validating & publishing
- FIG. 6 Market snapshot
- FIG. 7 Segment snapshot
- FIG. 8 Competitive landscape snapshot
- FIG. 9 Internet of Behaviors market value, 2022 & 2030 (USD Billion)
- FIG. 10 Key opportunity analysis
- FIG. 11 Industry value chain analysis
- FIG. 12 Market dynamics
- FIG. 13 Porter's Five Forces analysis
- FIG. 14 PESTEL analysis
- FIG. 15 Internet of Behaviors market, by application: Key takeaways
- FIG. 16 Internet of Behaviors market, by application: Market share, 2022 & 2030
- FIG. 17 Advertising campaign estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 18 Digital marketing market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 19 Content delivery market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 20 Brand promotion market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 21 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 22 Internet of Behaviors market, by enterprise size: Key takeaways
- FIG. 23 Internet of Behaviors market, by enterprise size: Market share, 2022 & 2030
- FIG. 24 Small & medium enterprise (SMEs) market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 25 Large enterprises market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 26 Internet of Behaviors market, by industry: Key takeaways
- FIG. 27 Internet of Behaviors market, by industry: Market share, 2022 & 2030
- FIG. 28 BFSI market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 29 Telecom & IT market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 30 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 31 Tourism & travel market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 32 Retail & e-commerce market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 33 Healthcare market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 34 Manufacturing market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 35 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
- FIG. 36 Internet of Behaviors market revenue: By region, 2022 & 2030, (USD Billion)
- FIG. 37 North America Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 38 U.S. Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 39 Canada Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 40 Europe Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 41 UK Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 42 Germany Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 43 Italy Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 44 France Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 45 Spain Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 46 Asia Pacific Internet of Behaviors market estimates & forecast, 2018 - 2030(USD Billion)
- FIG. 47 China Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 48 Japan Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 49 South Korea Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 50 India Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 51 Latin America Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 52 Brazil Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 53 Mexico Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 54 MEA Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 55 South Africa Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 56 Saudi Arabia Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
- FIG. 57 Strategic framework
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