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PUBLISHER: Grand View Research | PRODUCT CODE: 1321459
PUBLISHER: Grand View Research | PRODUCT CODE: 1321459
Maternity Innerwear Market Size, Share & Trends Analysis Report By Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030
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Maternity Innerwear Market Growth & Trends
The global maternity innerwear market size is expected to reach USD 12.88 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to expand at a CAGR of 7.2% from 2023 to 2030. The growth is largely driven by factors such as the increasing participation of women in the global labor force and the growing inclination toward pregnancy fashion.
The opportunity to showcase brands on a larger platform can offer lucrative opportunities to players in the market. Influenced by social media, fashion blogs, magazines, film, and television, consumers today are demanding more from maternity innerwear brands, giving players scope for innovation and experimentation with designs, fabrics, and fit.
Growing fashion consciousness and increasing focus on personal appearance are encouraging expectant mothers to spend more on stylish and trendy maternity innerwear. Apparel brands have been capitalizing on these evolving trends to offer consumers on-trend yet comfortable innerwear while taking into consideration the best fabrics, as well as reconsidering the positioning of elastics, clasps and hooks, and tags that could be uncomfortable at various stages of pregnancy. For instance, Australian author Zoe Foster Blake has been known to wear designer labels like Active Truth and Bras N Things during her pregnancies.
Maternity briefs emerged as the largest segment and accounted for a revenue share of 30.36% in 2021. The segment is expected to continue its dominance during the forecast period. The nursing bras segment is expected to expand at the fastest CAGR of 8.1% from 2022 to 2030. These bras are more comfortable to wear than regular underwear and they are available in various styles to suit the varied requirements of expectant and new moms. Players in the maternity innerwear industry have been offering a range of maternity briefs in online as well as offline stores, which are fueling the demand for the segment.
The maternity innerwear industry is characterized by the presence of various well-established players such as Seraphine; Wacoal; and H & M Hennes & Mauritz AB, and several small- and medium-sized players such as Hatch Collection LLC; MamaCouture; Hotmilk Lingerie; Belabumbum; Fresh Venturz LLP; Clovia; and Triumph Holding AG. The market players face stiff competition as some of them are among the top manufacturers of maternity innerwear and have large customer bases.
Maternity Innerwear Market Report Highlights
- The increasing number of women participating in the workforce and the growing inclination for pregnancy fashion are the factors foreseen to drive the growth of the market in the forthcoming years
- In 2022, Asia Pacific held the largest revenue share of 41.32%. The need for various types of maternity clothes is supplemented by the increasing spending power of the people, which is a key factor fueling the growth of the regional market
- The shapewear segment held a considerable revenue share in 2022. Shapewear is very popular among millennials and celebrities and has been gaining prominence in the maternity space as well
- The offline distribution segment held the largest revenue share of 69.73% in 2022. This purchasing mode offers a rich shopping experience and makes it easier for the consumers to understand the exact size and quality of the maternity innerwear
Product Code: GVR-4-68039-241-1
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Type Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
- 2.5. Competition Outlook
Chapter 3. Maternity Innerwear Products Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Outlook
- 3.2.2. Manufacturing and Technology Outlook
- 3.2.3. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis - Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographics Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Key Observations & Findings
Chapter 5. Maternity Innerwear Products Market: Type Estimates & Trend Analysis
- 5.1. Type Movement Analysis & Market Share, 2022 & 2030
- 5.2. Maternity/Nursing Bras
- 5.2.1. Maternity/Nursing bras market estimates and forecast, 2017 - 2030 (USD Million)
- 5.3. Camisoles
- 5.3.1. Camisoles market estimates and forecast, 2017 - 2030 (USD Million)
- 5.4. Shapewear
- 5.4.1. Shapewear market estimates and forecast, 2017 - 2030 (USD Million)
- 5.5. Maternity briefs
- 5.5.1. Maternity briefs market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Maternity Innerwear Products Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
- 6.2. Online
- 6.2.1. Maternity innerwear products market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)
- 6.3. Offline
- 6.3.1. Maternity innerwear products market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
Chapter 7. Maternity Innerwear Products Market: Regional Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2022 & 2030
- 7.2. North America
- 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.2.4. U.S.
- 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.2.5. Canada
- 7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.2.6. Mexico
- 7.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.2.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.4. U.K.
- 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.5. Germany
- 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.6. France
- 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.7. Italy
- 7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.3.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.3.8. Spain
- 7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.3.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.4. China
- 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.5. Japan
- 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.6. India
- 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.7. South Korea
- 7.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.4.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.4.8. Australia
- 7.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.4.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.5.4. Brazil
- 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.5.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
- 7.6.4. South Africa
- 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.6.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
- 7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2022 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. List of key companies analyzed in this section include:
- 8.9.1. Seraphine
- 8.9.2. Wacoal
- 8.9.3. H & M Hennes & Mauritz AB
- 8.9.4. Hatch Collection LLC
- 8.9.5. MamaCouture
- 8.9.6. Hotmilk Lingerie
- 8.9.7. Belabumbum
- 8.9.8. Fresh Venturz LLP
- 8.9.9. Clovia
- 8.9.10. Triumph Holding AG
Product Code: GVR-4-68039-241-1
List of Tables
- Table 1. Maternity Innerwear Products Market - Key Market Driver Analysis
- Table 2. Maternity Innerwear Products Market - Key Market Restraint Analysis
- Table 3. Maternity innerwear products market estimates & forecast, by type (USD Million)
- Table 4. Maternity innerwear products market estimates & forecast, by distribution channel (USD Million)
- Table 5. U.S. macro-economic outlay
- Table 6. Canada macro-economic outlay
- Table 7. Mexico macro-economic outlay
- Table 8. Germany macro-economic outlay
- Table 9. U.K. macro-economic outlay
- Table 10. France macro-economic outlay
- Table 11. Italy macro-economic outlay
- Table 12. Spain macro-economic outlay
- Table 13. China macro-economic outlay
- Table 14. India macro-economic outlay
- Table 15. Japan macro-economic outlay
- Table 16. Australia macro-economic outlay
- Table 17. South Korea macro-economic outlay
- Table 18. Brazil macro-economic outlay
- Table 19. South Africa macro-economic outlay
- Table 20. Recent developments & impact analysis, by key market participants
- Table 21. Company market share, 2022
- Table 22. Company heat map analysis
List of Figures
- Fig. 1 Maternity innerwear products market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Competitive landscape Snapshot
- Fig. 9 Global maternity innerwear products market size, 2017 to 2030 (USD Million)
- Fig. 10 Maternity innerwear products market: Value chain analysis
- Fig. 11 Maternity innerwear products market: Profit-margin analysis
- Fig. 12 Maternity innerwear products market: Dynamics
- Fig. 13 Maternity innerwear products market: Porter's five forces analysis
- Fig. 14 Factors influencing buying decisions for maternity innerwear products
- Fig. 15 Maternity innerwear products market, by type: Key takeaways
- Fig. 16 Maternity innerwear products market, by type: Market share, 2022 & 2030
- Fig. 17 Maternity/ nursing bras market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 18 Camisoles market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 19 Shapewear market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 20 Maternity briefs market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 21 Maternity innerwear products market, by distribution channel: Key takeaways
- Fig. 22 Maternity innerwear products market, by distribution channel: Market share, 2022 & 2030
- Fig. 23 Maternity innerwear products market estimates & forecasts, through offline channel, 2017 - 2030 (USD Million)
- Fig. 24 Maternity innerwear products market estimates & forecasts, through online channel, 2017 - 2030 (USD Million)
- Fig. 25 Maternity innerwear products market revenue, by region, 2022 & 2030 (USD Million)
- Fig. 26 Regional marketplace: Key takeaways
- Fig. 27 North America maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 28 US maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 29 Canada maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 30 Mexico maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 31 Europe maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 32 Germany maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 33 UK maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 34 France maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 35 Italy maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 36 Spain maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 37 Asia Pacific maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 38 China maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 39 India maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 40 Japan maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 41 South Korea maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 42 Australia maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 43 Middle East & Africa maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 44 South Africa maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 45 Central and South America maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 46 Brazil maternity innerwear products market estimates & forecast, 2017 - 2030 (USD Million)
- Fig. 47 Company market share analysis, 2022
- Fig. 48 Strategic framework of maternity innerwear products market
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