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PUBLISHER: Grand View Research | PRODUCT CODE: 1321501

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PUBLISHER: Grand View Research | PRODUCT CODE: 1321501

Mixed Reality Headset Market Size, Share & Trends Analysis Report By Component, By Operating System, By Storage, By Charging Technology, By End-user, By Industry, By Resolution, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

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Mixed Reality Headset Market Growth & Trends

The global mixed reality headset market size is estimated to reach USD 21.68 billion by 2030, growing at a CAGR of 29.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. The significant growth can be ascribed to a considerable rise in the application of mixed reality headsets across several industry verticals globally. Mixed reality headsets are gaining traction in various enterprise applications as various businesses recognize the potential of this technology for improving efficiency, enhancing productivity, and reducing costs. The increasing demand for virtual meetings, remote collaboration, virtual training, product visualization, and prototyping is expected to drive the growth of the market for mixed reality headsets.

The ongoing expansion of the gaming and entertainment industry has instigated a significant demand for mixed reality headsets as gaming enthusiasts are drawn to more immersive and interactive experiences. The headsets allow them to explore virtual worlds, interact with virtual objects, and engage in multiplayer experiences. Several gaming companies are now focusing on the development of mixed reality games, which will create lucrative opportunities for the market.

In June 2023, renowned AR games developer Niantic, Inc. launched its latest title named Wol. It is an educational mixed-reality experience that takes the users into a virtual world through California's historic Redwood Forest. Powered by artificial intelligence, the new title aims to provide an educational and immersive experience across various platforms. Although the experience can be accessed on smartphones and tablets, it provides a more enhanced experience on Meta's mixed-reality headsets, including Meta Quest Pro and Meta Quest 2.

The growth of the market for mixed reality headsets is being further driven by increased content availability. With the increasing demand for mixed-reality headsets, the availability of content and applications is also increasing. Content creators and developers are making hefty investments toward the creation of compelling mixed reality experiences, including educational content, games, simulations, and creative tools.

Mixed Reality Headset Market Report Highlights

  • In terms of component, the hardware segment held over 72% revenue share in 2022 owing to increasing demand for immersive experiences in various enterprise applications
  • In terms of operating system, the Android segment held a significant revenue share of 55% in 2022. These mixed reality headsets offer seamless integration with existing Android devices, such as smartphones and tablets
  • In terms of storage, the >128 GB segment will record a CAGR of over 30.6% from 2023 to 2030 owing to the increasing need for expanded storage spaces to deliver mixed reality experiences with highly immersive content
  • In terms of charging technology, the wireless segment is expected to witness a substantial growth rate by 2030 due to the greater convenience offered by it
  • In terms of end-user, the commercial segment captured a sizeable share of over 34% in 2022, due to the increasing adoption of product demonstration, promotion, advertising, and immersive shopping, along with remote collaboration, manufacturing, designing, training, and simulation
  • In terms of industry, the retail and e-commerce segment is expected to witness a substantial CAGR of approximately 31% during the forecast period owing to increasing product demand due to virtual shopping events and experiences
  • In terms of resolution, the 4K and above segment is estimated to record a CAGR of over 32% from 2023 to 2030 with increasing advancements in mixed reality requiring displays with higher resolution
  • In terms of distribution channel, the online segment is estimated to record a significant CAGR with increasing consumer preference due to the availability of a wide range of offerings, affordable price points, attractive offers, discounts, etc., on online channels
  • In terms of region, North America is expected to grow at a notable CAGR of around 27% over the forecast period owing to the strong presence of various major tech companies that are at the forefront of the development of mixed reality solutions
Product Code: GVR-4-68040-100-3

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape

Chapter 3. Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market challenges
    • 3.3.4. Market opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. Macroeconomic Analysis
  • 3.5. Mixed Reality Headsets: Product Comparison
  • 3.6. Mixed Reality Headsets: Technology Landscape
    • 3.6.1. Blockchain in XR Technology
    • 3.6.2. Edge and Cloud Computing
    • 3.6.3. Enhanced Sensors and Tracking
    • 3.6.4. The Metaverse
  • 3.7. Mixed Reality Headset Market - Regulatory Landscape
  • 3.8. Mixed Reality Headset Market - COVID-19 Impact Analysis

Chapter 4. Mixed Reality Headset Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Mixed Reality Headset Estimates & Forecast, By Component (USD Million)
    • 4.2.1. Hardware
    • 4.2.2. Software
    • 4.2.3. Services

Chapter 5. Mixed Reality Headset Market: Operating System Estimates & Trend Analysis

  • 5.1. Operating System Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Mixed Reality Headset Market Estimates & Forecast, By Operating System (USD Million)
    • 5.2.1. Android
    • 5.2.2. Windows
    • 5.2.3. Others

Chapter 6. Mixed Reality Headset Market: Storage Estimates & Trend Analysis

  • 6.1. Storage Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Mixed Reality Headset Market Estimates & Forecast, By Storage (USD Million)
    • 6.2.1. <128 GB
    • 6.2.2. >128 GB

Chapter 7. Mixed Reality Headset Market: Charging Technology Estimates & Trend Analysis

  • 7.1. Charging Technology Movement Analysis & Market Share, 2022 & 2030
  • 7.2. Mixed Reality Headset Market Estimates & Forecast, By Charging Technology (USD Million)
    • 7.2.1. Wired
    • 7.2.2. Wireless

Chapter 8. Mixed Reality Headset Market: End-User Estimates & Trend Analysis

  • 8.1. End-User Movement Analysis & Market Share, 2022 & 2030
  • 8.2. Mixed Reality Headset Market Estimates & Forecast, By End-User (USD Million)
    • 8.2.1. Commercial
    • 8.2.2. Consumer
    • 8.2.3. Military & Government

Chapter 9. Mixed Reality Headset Market: Industry Estimates & Trend Analysis

  • 9.1. Industry Movement Analysis & Market Share, 2022 & 2030
  • 9.2. Mixed Reality Headset Market Estimates & Forecast, By Industry (USD Million)
    • 9.2.1. Education
    • 9.2.2. Gaming
    • 9.2.3. Media and Entertainment
    • 9.2.4. Healthcare
    • 9.2.5. Retail and E-Commerce
    • 9.2.6. IT & Telecom
    • 9.2.7. Energy and Renewables
    • 9.2.8. Oil and Gas
    • 9.2.9. Automotive
    • 9.2.10. Manufacturing
    • 9.2.11. Sports
    • 9.2.12. Others

Chapter 10. Mixed Reality Headset Market: Resolution Estimates & Trend Analysis

  • 10.1. Resolution Movement Analysis & Market Share, 2022 & 2030
  • 10.2. Mixed Reality Headset Market Estimates & Forecast, By Resolution (USD Million)
    • 10.2.1. HD
    • 10.2.2. 4K and Above

Chapter 11. Mixed Reality Headset Market: Distribution Channel Estimates & Trend Analysis

  • 11.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
  • 11.2. Mixed Reality Headset Market Estimates & Forecast, By Distribution Channel (USD Million)
    • 11.2.1. Online
    • 11.2.2. Offline

Chapter 12. Mixed Reality Headset Market: Regional Estimates & Trend Analysis

  • 12.1 Mixed Reality Headset Market: Regional Outlook
  • 12.2 North America
    • 12.2.1 North America mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.2.2 U.S.
      • 12.2.2.1 U.S. mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.2.3 Canada
      • 12.2.3.1 Canada mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.3 Europe
    • 12.3.1 Europe mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.2 UK
      • 12.3.2.1 UK mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.3 Germany
      • 12.3.3.1 Germany mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.4 France
      • 12.3.4.1 France mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.5 Italy
      • 12.3.5.1 Italy mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.6 Spain
      • 12.3.6.1 Spain mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.4 Asia Pacific
    • 12.4.1 Asia Pacific mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.2 China
      • 12.4.2.1 China mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.3 Japan
      • 12.4.3.1 Japan mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.4 India
      • 12.4.4.1 India mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.5 South Korea
      • 12.4.5.1 South Korea mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.6 Australia
      • 12.4.6.1 Australia mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.5 Latin America
    • 12.5.1 Latin America mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.5.2 Brazil
      • 12.5.2.1 Brazil mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.5.3 Mexico
      • 12.5.3.1 Mexico mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.6 Middle East and Africa (MEA)
    • 12.6.1 MEA mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.6.2 Saudi Arabia
      • 12.6.2.1 Saudi Arabia mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 13. Competitive Landscape

  • 13.1 Key Participants
    • 13.1.1. Acer Inc.
    • 13.1.2. Amber Garage (Holokit)
    • 13.1.3. Apple Inc
    • 13.1.4. Asus Tek Computer Inc
    • 13.1.5. Dell Technologies Inc
    • 13.1.6. Hewlett Packard Enterprise
    • 13.1.7. HTC Corporation
    • 13.1.8. Magic Leap, Inc.
    • 13.1.9. Meta Platform Inc
    • 13.1.10. Microsoft Corporation
    • 13.1.11. Occipital Inc.
    • 13.1.12. Pico Technology Co. Ltd.
    • 13.1.13. Samsung Electronics Company Limited
    • 13.1.14. Valve Corporation
    • 13.1.15. Varjo
    • 13.1.16. Vuzix
  • 13.2 Recent Development & Impact, By Key Market Participants
  • 13.3 Company Categorization
  • 13.4 Participant's Overview
  • 13.5 Financial Performance
  • 13.6 Product Benchmarking
  • 13.7 Company Market Positioning
  • 13.8 Company Market Share Analysis, 2022
  • 13.9 Company Heat Map Analysis
  • 13.10 Strategy Mapping
    • 13.10.1 Expansion
    • 13.10.2 Mergers & Acquisition
    • 13.10.3 Collaborations
    • 13.10.4 New product launches
    • 13.10.5 Research & Development
Product Code: GVR-4-68040-100-3

List of Tables

  • Table 1 Mixed Reality Headset Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Million)
  • Table 2 Mixed Reality Headset Market Revenue Estimates and Forecast, By Operating System, 2018 - 2030 (USD Million)
  • Table 3 Mixed Reality Headset Market Revenue Estimates and Forecast, By Storage, 2018 - 2030 (USD Million)
  • Table 4 Mixed Reality Headset Market Revenue Estimates and Forecast, By Charging Technology, 2018 - 2030 (USD Million)
  • Table 5 Mixed Reality Headset Market Revenue Estimates and Forecast, By End-User, 2018 - 2030 (USD Million)
  • Table 6 Mixed Reality Headset Market Revenue Estimates and Forecast, By Industry, 2018 - 2030 (USD Million)
  • Table 7 Mixed Reality Headset Market Revenue Estimates and Forecast, By Resolution, 2018 - 2030 (USD Million)
  • Table 8 Mixed Reality Headset Market Revenue Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
  • Table 9 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 10 Key company categorization
  • Table 11 Company Heat Map Analysis
  • Table 12 Key companies undergoing expansions
  • Table 13 Key companies involved in mergers and acquisitions
  • Table 14 Key companies undergoing collaborations
  • Table 15 Key companies launching new products
  • Table 16 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Mixed Reality Headset Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Mixed Reality Headset Market Value, 2022 (USD Million)
  • Fig. 10 Mixed Reality Headset - Industry Value Chain Analysis
  • Fig. 11 Mixed Reality Headset Market Dynamics
  • Fig. 12 Key Market Driver Impact
  • Fig. 13 Key Market Restraint Impact
  • Fig. 14 Mixed Reality Headset Market: PORTER's Five Forces Analysis
  • Fig. 15 Mixed Reality Headset Market: Macroeconomic Analysis
  • Fig. 16 Mixed Reality Headset Market, by Component, Key Takeaways
  • Fig. 17 Component movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 18 Mixed Reality Headset Market, by Operating System, Key Takeaways
  • Fig. 19 Operating System movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 20 Mixed Reality Headset Market, by Storage, Key Takeaways
  • Fig. 21 Storage movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 22 Mixed Reality Headset Market, by Charging Technology, Key Takeaways
  • Fig. 23 Charging Technology movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 24 Mixed Reality Headset Market, by End-User, Key Takeaways
  • Fig. 25 End-User movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 26 Mixed Reality Headset Market, by Industry, Key Takeaways
  • Fig. 27 Industry movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 28 Mixed Reality Headset Market, by Resolution, Key Takeaways
  • Fig. 29 Resolution movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 30 Mixed Reality Headset Market, by Distribution Channel, Key Takeaways
  • Fig. 31 Distribution Channel movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 32 Regional market size estimates & forecasts, 2022 & 2030 (USD Million)
  • Fig. 33 Regional movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 34 Key Company Categorization
  • Fig. 35 Company Market Share Analysis, 2022
  • Fig. 36 Strategic framework
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