PUBLISHER: Grand View Research | PRODUCT CODE: 1321501
PUBLISHER: Grand View Research | PRODUCT CODE: 1321501
The global mixed reality headset market size is estimated to reach USD 21.68 billion by 2030, growing at a CAGR of 29.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. The significant growth can be ascribed to a considerable rise in the application of mixed reality headsets across several industry verticals globally. Mixed reality headsets are gaining traction in various enterprise applications as various businesses recognize the potential of this technology for improving efficiency, enhancing productivity, and reducing costs. The increasing demand for virtual meetings, remote collaboration, virtual training, product visualization, and prototyping is expected to drive the growth of the market for mixed reality headsets.
The ongoing expansion of the gaming and entertainment industry has instigated a significant demand for mixed reality headsets as gaming enthusiasts are drawn to more immersive and interactive experiences. The headsets allow them to explore virtual worlds, interact with virtual objects, and engage in multiplayer experiences. Several gaming companies are now focusing on the development of mixed reality games, which will create lucrative opportunities for the market.
In June 2023, renowned AR games developer Niantic, Inc. launched its latest title named Wol. It is an educational mixed-reality experience that takes the users into a virtual world through California's historic Redwood Forest. Powered by artificial intelligence, the new title aims to provide an educational and immersive experience across various platforms. Although the experience can be accessed on smartphones and tablets, it provides a more enhanced experience on Meta's mixed-reality headsets, including Meta Quest Pro and Meta Quest 2.
The growth of the market for mixed reality headsets is being further driven by increased content availability. With the increasing demand for mixed-reality headsets, the availability of content and applications is also increasing. Content creators and developers are making hefty investments toward the creation of compelling mixed reality experiences, including educational content, games, simulations, and creative tools.