PUBLISHER: Grand View Research | PRODUCT CODE: 1362877
PUBLISHER: Grand View Research | PRODUCT CODE: 1362877
The global platysmaplasty treatment market size is expected to reach USD 1.89 billion by 2030, according to a new report by Grand View Research, Inc.. The market is anticipated to grow at a CAGR of 7.5% from 2023 to 2030. The global market is anticipated to experience substantial growth due to the increasing global demand for aesthetic procedures. As people have become more concerned about their appearance and seek ways to enhance their facial aesthetics, the demand for platysmaplasty, a surgical technique that targets rejuvenating and lifting the neck area, is predicted to rise. In addition, surgical technique advancements and technology are anticipated to drive market growth. Ongoing progress in medical science has led to the development of innovative approaches and tools that enable more effective and improved outcomes in performing platysmaplasty.
As individuals place a greater emphasis on appearance and self-confidence, there is a rising desire to enhance facial aesthetics, including through procedures such as platysmaplasty, which focuses on neck rejuvenation. This growth is exemplified by recent industry data from the International Society of Aesthetic Plastic Surgery, revealing that out of the 6.8 million cosmetic procedures conducted globally, approximately 4.5 million were non-surgical cosmetic procedures performed in the United States alone. This statistic highlights the expanding global market as more people acknowledge the potential benefits of neck rejuvenation procedures and actively seek experienced surgeons and advanced techniques to achieve their desired aesthetic outcomes.
The market was adversely affected by COVID-19 due to reasons such as patients postponing or canceling surgeries due to virus concerns, limited access to healthcare, and resource prioritization. However, the market is anticipated to rebound with improving conditions and higher vaccination rates. The increasing demand for cosmetic procedures, including neck rejuvenation, will likely drive this resurgence. Technological advancements and minimally invasive techniques with shorter recovery periods may also contribute to market growth as patients seek convenient and effective solutions.