PUBLISHER: Grand View Research | PRODUCT CODE: 1362915
PUBLISHER: Grand View Research | PRODUCT CODE: 1362915
The North America freestanding canopy market size is expected to reach USD 83.5 million by 2030 and expand at a CAGR of 6.1% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The market growth is attributed to the rising popularity of luxury canopies in urban areas owing to the limited availability of outdoor spaces. In addition, the growing tourism and hospitality industry has increased the demand for freestanding canopies in resorts, restaurants, and hotels. This, in turn, is expected to drive market growth.
People living in urban areas usually have a higher average income due to the presence of various businesses and industries providing better job opportunities. This increased income in the urban population results in a larger market share of luxury goods and services, including luxury canopies. Urban populations are willing to spend more on high-end products in order to showcase their improved lifestyle. These factors are likely to support the growth of the freestanding canopy market in urban areas in the coming years.
The demand for the freestanding canopy is likely to be hampered on account of its higher cost, which restricts its usage. It is positioned as a high-end product, resulting in a smaller customer base and potentially lower sales volume. It can only attract buyers who prioritize high-quality materials and products with advanced features, thus limiting the market growth. Moreover, the availability of low-cost umbrellas and other canopies, which are priced comparatively less and have higher usage in residential and commercial applications, is likely to challenge the market growth.
The market is highly competitive in nature owing to the presence of a large number of players. Market players are collaborating with installers and distributors to offer value-added services to increase their market share. Moreover, major manufacturers in the U.S. are concentrating on research & development, geographical expansion, new product & technological development, and mergers & acquisitions to gain a competitive advantage.