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PUBLISHER: Grand View Research | PRODUCT CODE: 1363444
PUBLISHER: Grand View Research | PRODUCT CODE: 1363444
Podcast Advertising Market Size, Share & Trends Analysis Report By Ad Type (Pre-roll Ads, Host-read Ads, Supplied Ads), By Campaign Type, By Content Genre (New & Politics, Society & Culture), By Industry, By Region, And Segment Forecasts, 2023 - 2030
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Podcast Advertising Market Growth & Trends:
The global podcast advertising market size is anticipated to reach USD 38.28 billion by 2030, witnessing a CAGR of 14.4% during the forecast period from 2023 to 2030, according to a new study by Grand View Research, Inc.. Podcast advertising has witnessed substantial trends over the past few years, making it an increasingly lucrative avenue for brands to reach their target audiences. One of the most prominent trends is the growth of podcast audiences. The listener base has expanded significantly with the increasing popularity of podcasts across various genres and interests. This growth has given advertisers a wider reach and an opportunity to connect with diverse and engaged audiences. This, in turn, creates a lucrative market growth prospect over the forecast period.
Furthermore, the AI-powered podcast advertising trend is revolutionizing the industry by leveraging advanced artificial intelligence technologies to optimize and enhance the effectiveness of ad placements. This technology enables real-time customization of ads based on the listener's profile and preferences. For instance, in June 2023, Acast launched AI-powered podcast Advertising to allow advertisers to expand their reach in podcasting and refine their targeting further. Such developments by key players are expected to drive the podcasting advertising market over the forecast period.
The COVID-19 pandemic had a mixed impact on the podcast advertising market. Initially, the industry faced challenges as listener behavior shifted with reduced commuting and travel, which led to a decline in ad spending and the suspension of campaigns by some enterprises. Furthermore, industries directly impacted by the pandemic, such as travel and hospitality, curtailed their advertising expenditures. However, certain podcast genres, such as health and entertainment, experienced a surge in listenership. As the pandemic improved, the market gradually recovered with advertisers' return, and podcasters adapted by diversifying revenue streams and exploring hybrid approaches. Despite the initial setbacks, the podcast advertising market demonstrated resilience, leveraging the growing audience base and evolving advertising demands to continue being an effective medium for brand promotion and audience engagement.
Podcast Advertising Market Report Highlights:
- Based on ad type, the host-read Ads segment dominated with a revenue share of over 60.0% of the overall market in 2022, owing to an increased preference towards these ads from end-users across the globe
- Based on the format, the solo segment is estimated to account for a reasonable share, expanding at a CAGR of over 29% from 2023 to 2030. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcast advertising
- Based on content genre, the news and politics segment dominated with a revenue share of over 27% of the overall market in 2022. The increasing need for receiving updated information on the ongoing COVID-19 pandemic has resulted in the segmental growth
- Latin America is projected to record the fastest growth, registering a CAGR of over 37% from 2023 to 2030. This can be attributed to the increasing popularity of digital devices coupled with the accessibility of podcast Advertising content offered in Spanish
Product Code: GVR-4-68040-114-6
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market Segmentation & Scope
- 1.2 Market Definitions
- 1.3 Information Procurement
- 1.3.1 Information analysis
- 1.3.2 Market formulation & data visualization
- 1.3.3 Data validation & publishing
- 1.4 Research Scope and Assumptions
- 1.4.1 List of Data Sources
Chapter 2 Executive Summary
- 2.1 Podcast Advertising Market Snapshot
- 2.2 Podcast Advertising - Segment Snapshot (1/2)
- 2.3 Podcast Advertising - Segment Snapshot (2/2)
- 2.4 Podcast Advertising - Competitive Landscape Snapshot
Chapter 3 Podcast Advertising Market - Industry Outlook
- 3.1 Market Lineage Outlook
- 3.2 Value Chain Analysis
- 3.3 Market Dynamics
- 3.3.1 Market Driver Analysis
- 3.3.2 Market Restraint Analysis
- 3.3.3 Market Challenges Analysis
- 3.3.4 Market Opportunity Analysis
- 3.4 Industry Analysis Tools
- 3.4.1 Porter's analysis
- 3.4.2 Macroeconomic analysis
- 3.5 Podcast Advertising Market - COVID-19 Impact Analysis
Chapter 4 Podcast Advertising Market: Ad Type Estimates & Trend Analysis
- 4.1 Ad Type Movement Analysis & Market Share, 2022 & 2030
- 4.2 Podcast Advertising Market Estimates & Forecast, By Ad Type (USD Million)
- 4.2.1 Pre-Roll Ads
- 4.2.2 Host-Read Ads
- 4.2.3 Supplied Ads
Chapter 5 Podcast Advertising Market: Campaign Type Estimates & Trend Analysis
- 5.1 Campaign Type Movement Analysis & Market Share, 2022 & 2030
- 5.2 Podcast Advertising Market Estimates & Forecast, By Campaign Type (USD Million)
- 5.2.1 Brand Awareness Ads
- 5.2.2 Direct Response Ads
- 5.2.3 Branded Content
Chapter 6 Podcast Advertising Market: Content Genre Estimates & Trend Analysis
- 6.1 Content Genre Movement Analysis & Market Share, 2022 & 2030
- 6.2 Podcast Advertising Market Estimates & Forecast, By Content Genre (USD Million)
- 6.2.1 News & Politics
- 6.2.2 Society & Culture
- 6.2.3 Comedy
- 6.2.4 Sports
- 6.2.5 Others
Chapter 7 Podcast Advertising Market: Industry Estimates & Trend Analysis
- 7.1 Industry Movement Analysis & Market Share, 2022 & 2030
- 7.2 Podcast Advertising Market Estimates & Forecast, By Industry (USD Million)
- 7.2.1 BFSI
- 7.2.2 Media & Entertainment
- 7.2.3 Retail
- 7.2.4 IT & Telecommunication
- 7.2.5 Healthcare
- 7.2.6 Automotive
- 7.2.7 Travel & Tourism
- 7.2.8 Food & Beverages
- 7.2.9 Others
Chapter 8 Regional Estimates & Trend Analysis
- 8.1 Podcast Advertising Market: Regional Outlook
- 8.2 North America
- 8.2.1 North America Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.2.2 U.S.
- 8.2.2.1 U.S. Podcast Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.2.3 Canada
- 8.2.3.1 Canada Podcast Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.3 Europe
- 8.3.1 Europe Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.3.2 Germany
- 8.3.2.1 Germany Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.3.3 U.K.
- 8.3.3.1 U.K. Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.3.4 France
- 8.3.4.1 France Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.3.5 Italy
- 8.3.5.1 Italy Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.3.5 Spain
- 8.3.5.1 Spain Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.4.2 China
- 8.4.2.1 China Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.4.3 India
- 8.4.3.1 India Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.4.4 Japan
- 8.4.4.1 Japan Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.4.5 South Korea
- 8.4.5.1 South Korea Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.5 Latin America
- 8.5.1 Latin America Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.5.2 Brazil
- 8.5.2.1 Brazil Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.5.3 Mexico
- 8.5.3.1 Mexico Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.6.2 UAE
- 8.6.2.1 UAE Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
- 8.6.3 South Africa
- 8.6.3.1 South Africa Podcast Advertising market estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 9 Podcast Advertising Market - Competitive Landscape
- 9.1 Key participants
- 9.1.1 AdvertiseCast, LLC
- 9.1.2 Amazon.com, Inc.
- 9.1.3 Acast
- 9.1.4 Audacy, Inc.
- 9.1.5 Liberated Syndication
- 9.1.6 Podbean
- 9.1.7 SoundCloud Limited
- 9.1.8 Spotify AB
- 9.1.9 Stitcher Media LLC
- 9.1.10 SXM Media
- 9.2 Recent Developments & Impact Analysis, By Key Market Participants
- 9.3 Company Categorization
- 9.4 Participant's Overview
- 9.5 Financial Performance
- 9.6 Product Benchmarking
- 9.7 Company Positioning Matrix
- 9.8 Company Heat Map Analysis
- 9.9 Strategy Mapping
- 9.9.1 Expansion
- 9.9.2 Mergers & Acquisition
- 9.9.3 Collaborations
- 9.9.4 New Product Launches
Product Code: GVR-4-68040-114-6
List of Tables
- Table 1 Podcast Advertising market - Key market driver impact
- Table 2 Podcast Advertising market - Key market restraint/challenges impact
- Table 3 Global Podcast Advertising Market Revenue Estimates and Forecast, By Ad Type, 2018 - 2030 (USD Million)
- Table 4 Global Podcast Advertising Market Revenue Estimates and Forecast, By Campaign Type, 2018 - 2030 (USD Million)
- Table 5 Global Podcast Advertising Market Revenue Estimates and Forecast, By Content Genre, 2018 - 2030 (USD Million)
- Table 6 Global Podcast Advertising Market Revenue Estimates and Forecast, By Industry, 2018 - 2030 (USD Million)
- Table 7 Recent Developments & Impact Analysis, By Key Market Participants
- Table 8 Company Heat Map Analysis
- Table 9 Key Companies Undergoing Expansions
- Table 10 Key Companies Involved in M&As
- Table 11 Key Companies Undergoing Collaborations
- Table 12 Key Companies launching new products
List of Figures
- Fig. 1 Podcast Advertising Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation And Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot (1/2)
- Fig. 8 Segment Snapshot (2/2)
- Fig. 9 Competitive Landscape Snapshot
- Fig. 10 Podcast Advertising - Industry Value Chain Analysis
- Fig. 11 Market dynamics
- Fig. 12 Podcast Advertising market: Porter's Analysis
- Fig. 13 Podcast Advertising market: PESTEL Analysis
- Fig. 14 Podcast Advertising Market, by Ad Type: Key Takeaways
- Fig. 15 Podcast Advertising Market, by Ad Type: Market Share, 2022 & 2030
- Fig. 16 Podcast Advertising Market, by Campaign Type: Key Takeaways
- Fig. 17 Podcast Advertising Market, by Campaign Type: Market Share, 2022 & 2030
- Fig. 18 Podcast Advertising Market, by Content Genre: Key Takeaways
- Fig. 19 Podcast Advertising Market, by Content Genre: Market Share, 2022 & 2030
- Fig. 20 Podcast Advertising Market, by Industry: Key Takeaways
- Fig. 21 Podcast Advertising Market, by Industry: Market Share, 2022 & 2030
- Fig. 22 Regional marketplace: Key takeaways
- Fig. 23 North America Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 24 U.S. Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 25 Canada Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 26 Europe Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 27 Germany Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 28 U.K. Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 29 France Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 30 Italy Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 31 Spain Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 32 Asia Pacific Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 33 China Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 34 India Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 35 Japan Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 36 South Korea Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 37 Latin America Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 38 Brazil Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 39 Mexico Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 40 MEA Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 41 Saudi Arabia Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 42 UAE Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 43 South Africa Podcast Advertising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 44 Key Company Categorization
- Fig. 45 Strategic Framework
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