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PUBLISHER: Grand View Research | PRODUCT CODE: 1375985

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PUBLISHER: Grand View Research | PRODUCT CODE: 1375985

Southeast Asia Lingerie Market Size, Share & Trends Analysis Report By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

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Description

Table of Contents

List of Tables

Southeast Asia Lingerie Market Growth & Trends:

The Southeast Asia lingerie market size was estimated to reach USD 5,158.8 million in 2030 and is anticipated to grow at a CAGR of 5.3% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The rise of e-commerce platforms has made it easier for consumers to access a wide variety of lingerie brands and styles. Additionally, the increasing marketing efforts to promote inclusivity, body positivity, and diverse sizing options have found strong appeal among a wider customer demographic in the Southeast Asia region.

Briefs dominated the Southeast Asia lingerie market by holding a major share in 2022. Briefs are a highly practical and versatile choice for everyday wear, catering to a wide range of activities, including sports and physical exercise. This adaptability is expected to boost their demand in the coming forecast period. Additionally, the effective marketing efforts of leading brands, combined with the diverse array of brief styles available, have contributed significantly to the growing popularity of briefs among consumers.

The sales of lingerie through offline channels accounted for a dominant share in the Southeast Asia lingerie market. The demand for lingerie through offline channels is fueled by several factors. One key factor is the wide variety of options available, catering to diverse preferences and sizes. Offline lingerie stores typically offer fitting rooms where customers can try on different intimate lingerie styles and sizes, ensuring a comfortable and proper fit. This hands-on experience is valued by many shoppers, as it allows them to make informed purchasing decisions.

Indonesia accounted for the largest share of the market in the Southeast Asia lingerie industry. In Indonesia's lingerie market, there is a notable trend where women are placing a growing emphasis on comfort and well-being when choosing lingerie. This trend underscores the importance of creating intimate apparel that not only provides physical comfort but also aligns with women's emotional values and self-expression.

Major players in the Southeast Asia lingerie market include Triumph Intertrade AG, WACOAL Holdings Corp., Victoria's Secret & Co., La Perla Fashion Holding N.V., Oysho Espana, S.A. (Inditex Group), The Natori Company, Young Hearts Lingerie. Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market.

Southeast Asia Lingerie Market Report Highlights:

  • Singapore is expected to grow with a CAGR of 6.9% over the forecast period from 2023 to 2030. Women in Singapore are using lingerie as a form of fashion statement. Bralettes and lacy bras are no longer confined to being hidden under clothing; they are now being proudly showcased as part of stylish outfits.
  • The Shapewear market is estimated to grow with a CAGR of 6.0% over the forecast period. Gen-Z consumers prioritize inclusivity and diversity more than previous generations. They seek products that cater to a wide range of body types, skin tones, and gender identities. Shapewear brands that embrace inclusivity by offering a broader size range and diverse models are more likely to resonate with this audience.
  • Sales through online channel is anticipated to grow with a CAGR of 6.2% over the forecast period. The convenience and popularity of online shopping and the availability of a wide variety of lingerie styles through this channel are key factors driving the distribution segment in the Southeast Asia region.
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Product Code: GVR-4-68040-142-1

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Products & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Competitive Landscape Outlook

Chapter 3. Southeast Asia Lingerie Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Material Suppliers
    • 3.2.2. Manufacturing and Technology Outlook
    • 3.2.3. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Challenge Analysis
    • 3.3.4. Market Opportunity Analysis
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographics Analysis, by Country
    • 4.1.1. Singapore
    • 4.1.2. Indonesia
    • 4.1.3. Malaysia
    • 4.1.4. Thailand
    • 4.1.5. Vietnam
    • 4.1.6. Philippines
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Southeast Asia Lingerie Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Briefs
    • 5.2.1. Southeast Asia briefs market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Bras
    • 5.3.1. Southeast Asia bras market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Shapewear
    • 5.4.1. Southeast Asia shapewear market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Others
    • 5.5.1. Southeast Asia other lingerie products market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Southeast Asia Lingerie Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Online
    • 6.2.1. Southeast Asia lingerie market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)
      • 6.2.1.1. E-commerce/Marketplaces
      • 6.2.1.1.1. Southeast Asia lingerie market estimates and forecast through e-commerce/marketplaces, 2017 - 2030 (USD Million)
      • 6.2.1.2. Company Owned Website
      • 6.2.1.2.1. Southeast Asia lingerie market estimates and forecast through company owned website, 2017 - 2030 (USD Million)
  • 6.3. Offline
    • 6.3.1. Southeast Asia lingerie market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
      • 6.3.1.1. Supermarkets & Hypermarkets
      • 6.3.1.1.1. Southeast Asia lingerie market estimates and forecast through supermarkets & hypermarkets, 2017 - 2030 (USD Million)
      • 6.3.1.2. Specialty Stores
      • 6.3.1.2.1. Southeast Asia lingerie market estimates and forecast through specialty stores, 2017 - 2030 (USD Million)
      • 6.3.1.3. Others
      • 6.3.1.3.1. Southeast Asia lingerie market estimates and forecast through other distribution channels, 2017 - 2030 (USD Million)

Chapter 7. Southeast Asia Lingerie Market: Country & Trend Analysis

  • 7.1. Southeast Asia Lingerie Market: Country Outlook
  • 7.2. Southeast Asia Lingerie Market, by Country: Key Takeaways
  • 7.3. Southeast Asia Lingerie Market Estimates & Forecasts, by Country, 2017 to 2030 (USD Million)
    • 7.3.1. Singapore
      • 7.3.1.1. Key country dynamics
      • 7.3.1.2. Singapore lingerie market estimates & forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Indonesia
      • 7.3.2.1. Key country dynamics
      • 7.3.2.2. Indonesia lingerie market estimates & forecast, 2017 - 2030 (USD Million)
      • 7.3.2.3. Jakarta
      • 7.3.2.3.1. Jakarta lingerie market estimates & forecast, 2017 - 2030 (USD Million)
    • 7.3.3. Malaysia
      • 7.3.3.1. Key country dynamics
      • 7.3.3.2. Malaysia lingerie market estimates & forecast, 2017 - 2030 (USD Million)
      • 7.3.3.3. Kuala Lumpur
      • 7.3.3.3.1. Kuala Lumpur lingerie market estimates & forecast, 2017 - 2030 (USD Million)
    • 7.3.4. Thailand
      • 7.3.4.1. Key country dynamics
      • 7.3.4.2. Thailand lingerie market estimates & forecast, 2017 - 2030 (USD Million)
      • 7.3.4.3. Bangkok
      • 7.3.4.3.1. Bangkok lingerie market estimates & forecast, 2017 - 2030 (USD Million)
    • 7.3.5. Vietnam
      • 7.3.5.1. Key country dynamics
      • 7.3.5.2. Vietnam lingerie market estimates & forecast, 2017 - 2030 (USD Million)
    • 7.3.6. Philippines
      • 7.3.6.1. Key country dynamics
      • 7.3.6.2. Philippines lingerie market estimates & forecast, 2017 - 2030 (USD Million)

Chapter 8. U.S. B2B Vendor Landscape

  • 8.1. List of Lingerie Contract Manufacturers in the U.S.
  • 8.2. List of Largest Garment and Lingerie Retailers
  • 8.3. Supplier Selection Criteria by Major Brands
    • 8.3.1. Quality Standards
    • 8.3.2. Ethical and Sustainable Practices
    • 8.3.3. Cost Effectiveness
    • 8.3.4. Capacity and Capability
    • 8.3.5. Delivery and lead time
    • 8.3.6. Reliability and Communication

Chapter 9. Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Top 10 Company Market Share Analysis, 2022 (%)
  • 9.4. Company Heat Map Analysis
  • 9.5. Brands Positioning Matrix, by Price
  • 9.6. Strategy Mapping
  • 9.7. List of International Brands and Popular Regional Brands Operating in the Below Countries and Cities
    • 9.7.1. Singapore
    • 9.7.2. Indonesia
      • 9.7.2.1. Jakarta
    • 9.7.3. Malaysia
      • 9.7.3.1. Kuala Lumpur
    • 9.7.4. Thailand
      • 9.7.4.1. Bangkok
    • 9.7.5. Vietnam
    • 9.7.6. Philippines
  • 9.8. Participants' Overview
  • 9.9. Financial Performance
  • 9.10. Product Benchmarking
  • 9.11. List of key companies analyzed in this section includes:
    • 9.11.1. Triumph Intertrade AG
    • 9.11.2. WACOAL Holdings Corp.
    • 9.11.3. Victoria's Secret & Co.
    • 9.11.4. La Perla Fashion Holding N.V.
    • 9.11.5. Oysho Espana, S.A. (Inditex Group)
    • 9.11.6. The Natori Company
    • 9.11.7. Young Hearts Lingerie
    • 9.11.8. GUNZE LIMITED
    • 9.11.9. Sabina Fareast Company Limited
    • 9.11.10. Jockey International, Inc.
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Product Code: GVR-4-68040-142-1

List of Tables

  • Table 1 Southeast Asia lingerie market - Driving factor market analysis
  • Table 2 Southeast Asia lingerie market - Restraint factor market analysis
  • Table 3 Southeast Asia lingerie market estimates & forecasts, by product (USD Million)
  • Table 4 Southeast Asia Lingerie market estimates & forecast, by distribution channel (USD Million)
  • Table 5 Singapore macro-economic outlay
  • Table 6 Indonesia macro-economic outlay
  • Table 7 Malaysia macro-economic outlay
  • Table 8 Thailand macro-economic outlay
  • Table 9 Vietnam macro-economic outlay
  • Table 10 Philippines macro-economic outlay
  • Table 11 List of lingerie contract manufacturers in the U.S.
  • Table 12 List of largest garment and lingerie retailers in the U.S.
  • Table 13 Recent developments & impact analysis, by key market participants
  • Table 14 Singapore lingerie company market share analysis, 2022 (%)
  • Table 15 Indonesia lingerie company market share analysis, 2022 (%)
  • Table 16 Malaysia lingerie company market share analysis, 2022 (%)
  • Table 17 Thailand lingerie company market share analysis, 2022 (%)
  • Table 18 Vietnam lingerie company market share analysis, 2022 (%)
  • Table 19 Philippines lingerie company market share analysis, 2022 (%)
  • Table 20 Company heat map analysis
  • Table 21 Key companies involved in expansions
  • Table 22 Key companies launching new products
  • Table 23 Key companies involved in mergers and acquisitions
  • Table 24 Key companies involved in partnerships and collaborations
  • Table 25 Key companies involved in other strategies
  • Table 26 List of international brands and popular regional brands operating in Singapore
  • Table 27 List of international brands and popular regional brands operating in Indonesia
  • Table 28 List of international brands and popular regional brands operating in Jakarta
  • Table 29 List of international brands and popular regional brands operating in Malaysia
  • Table 30 List of international brands and popular regional brands operating in Kuala Lumpur
  • Table 31 List of international brands and popular regional brands operating in Thailand
  • Table 32 List of international brands and popular regional brands operating in Bangkok
  • Table 33 List of international brands and popular regional brands operating in Vietnam
  • Table 34 List of international brands and popular regional brands operating in Philippines

List of Figures

  • Fig. 1 Southeast Asia lingerie market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product segment snapshot
  • Fig. 8 Distribution channel segment snapshot
  • Fig. 9 Offline distribution channel segment snapshot
  • Fig. 10 Online distribution channel segment snapshot
  • Fig. 11 Competitive landscape Snapshot
  • Fig. 12 Global and Southeast Asia lingerie market size, 2022 (USD Million)
  • Fig. 13 Southeast Asia lingerie market: Industry value chain analysis (1/1)
  • Fig. 14 Southeast Asia lingerie market: Industry value chain analysis (2/2)
  • Fig. 15 Southeast Asia lingerie market: Profit margin analysis
  • Fig. 16 Southeast Asia lingerie market: Dynamics
  • Fig. 17 Southeast Asia lingerie market: Porter's five forces analysis
  • Fig. 18 Southeast Asia lingerie market: Product launch strategies during each step
  • Fig. 19 Southeast Asia lingerie market: Brand building strategies
  • Fig. 20 Women's choice for lingerie by age in Singapore, 2023
  • Fig. 21 Women's choice for lingerie by age in Indonesia, 2023
  • Fig. 22 Women's choice for lingerie by age in Malaysia, 2023
  • Fig. 23 Women's choice for lingerie by age in Thailand, 2023
  • Fig. 24 Women's choice for lingerie by age in Vietnam, 2023
  • Fig. 25 Women's choice for lingerie by age in Philippines, 2023
  • Fig. 26 Factors affecting buying decisions for lingerie
  • Fig. 27 Buying lingerie in Asia, 2022
  • Fig. 28 Southeast Asia lingerie market, by product: Key takeaways
  • Fig. 29 Southeast Asia lingerie market, by product: Market share, 2022 & 2030
  • Fig. 30 Southeast Asia briefs market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 31 Southeast Asia bras market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 32 Southeast Asia shapewear market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 33 Southeast Asia other lingerie products market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 34 Southeast Asia lingerie market, by distribution channel: Key takeaways
  • Fig. 35 Southeast Asia lingerie market, by distribution channel: Market share, 2022 & 2030
  • Fig. 36 Southeast Asia lingerie market estimates & forecasts, through offline channel, 2017 - 2030 (USD Million)
  • Fig. 37 Southeast Asia lingerie market estimates & forecasts, through supermarkets & hypermarkets, 2017 - 2030 (USD Million)
  • Fig. 38 Southeast Asia lingerie market estimates & forecasts, through specialty stores, 2017 - 2030 (USD Million)
  • Fig. 39 Southeast Asia lingerie market estimates & forecasts, through other offline channel, 2017 - 2030 (USD Million)
  • Fig. 40 Southeast Asia Lingerie market estimates & forecasts through online channel, 2017 - 2030 (USD Million)
  • Fig. 41 Southeast Asia lingerie market estimates & forecasts, through e-commerce/ marketplaces, 2017 - 2030 (USD Million)
  • Fig. 42 Southeast Asia lingerie market estimates & forecasts, through company owned websites, 2017 - 2030 (USD Million)
  • Fig. 43 Southeast Asia lingerie market size, by country, 2022 and 2030 (USD Million)
  • Fig. 44 Country marketplace: Key takeaways
  • Fig. 45 Singapore lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 46 Indonesia lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 47 Jakarta lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 48 Malaysia lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 49 Kuala Lumpur lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 50 Thailand lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 51 Bangkok lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 52 Vietnam lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 53 Philippines lingerie market estimates & forecast, 2017 - 2030 (USD Million)
  • Fig. 54 Selection criteria considered by major brands while choosing suppliers
  • Fig. 56 Singapore lingerie company market share analysis, 2022
  • Fig. 57 Indonesia lingerie company market share analysis, 2022
  • Fig. 58 Malaysia lingerie company market share analysis, 2022
  • Fig. 59 Thailand lingerie company market share analysis, 2022
  • Fig. 60 Vietnam lingerie company market share analysis, 2022
  • Fig. 61 Philippines lingerie company market share analysis, 2022
  • Fig. 62 Singapore brand positioning matrix, by price
  • Fig. 63 Indonesia brand positioning matrix, by price
  • Fig. 64 Malaysia brand positioning matrix, by price
  • Fig. 65 Thailand brand positioning matrix, by price
  • Fig. 66 Vietnam brand positioning matrix, by price
  • Fig. 67 Philippines brand positioning matrix, by price
  • Fig. 68 Strategic framework of Southeast Asia lingerie market
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