PUBLISHER: Grand View Research | PRODUCT CODE: 1375992
PUBLISHER: Grand View Research | PRODUCT CODE: 1375992
The North America fruits & vegetables market size is anticipated to reach USD 171.48 billion by 2030, according to a new report by Grand View Research, Inc.. The market is projected to grow at a CAGR of 4.7% from 2023 to 2030. Changing consumer preferences and increasing awareness of the importance of a healthy diet have been significant drivers of the market growth. As people become more health-conscious, there is a growing demand for fresh and nutritious food options. Fruits and vegetables are perceived as essential components of a balanced diet, and this trend has led to an increased consumption of these products.
Moreover, there is a growing inclination towards locally sourced and seasonal produce, stemming from a belief in its superior freshness, support for local farmers, and a desire to reduce the carbon footprint associated with long-distance transportation. This aligns with a broader trend of culinary exploration, with consumers increasingly willing to experiment with a wider variety of fruits and vegetables, including exotic options. Moreover, the demands of fast-paced lifestyles have led to a surge in interest in convenient, pre-packaged produce. As health-conscious diets gain prominence, more consumers are incorporating fruits and vegetables into their meals, recognizing the benefits for weight management, digestion, and overall well-being.
The Packer unveiled the Fresh Trends 2022 report after a comprehensive survey involving over 1000 consumers within the U.S. As per the report's findings, bananas remained the most favored fruit, with an impressive 63% of respondents indicating their propensity to purchase them. Following closely behind were strawberries, grapes, and apples, which collectively garnered an average of 55.3% of consumers who expressed their intent to acquire these fruits. Within the realm of vegetables, potatoes stood out as the preferred choice for 62% of consumers, with tomatoes (61%), onions (57%), and carrots (51%) also commanding notable levels of consumer preference.