PUBLISHER: Grand View Research | PRODUCT CODE: 1404832
PUBLISHER: Grand View Research | PRODUCT CODE: 1404832
The global vitamin C market size is estimated to reach USD 2.61 billion by 2030, registering a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. This growth can be attributed to increasing consciousness among people regarding health benefits offered by products infused with vitamin C. The extensive use of the product in various large industries such as cosmetics, pharmaceuticals, and agriculture has contributed to growth in its consumption around the globe.
In the skincare industry, ascorbic acid is commonly used in topical vitamin C products. Consumer preferences in this industry are influenced by factors such as product effectiveness, stability, and formulation. Consumers prefer skincare products with stable ascorbic acid derivatives that can effectively deliver the desired benefits such as antioxidant properties and skin-brightening effects. Key manufacturers are investing in research & development activities to cater to the rising product demand in personal care and cosmetics products.
Ascorbic acid is often associated with health and wellness benefits such as immune system support and overall well-being. For instance, in June 2022, Procter & Gamble launched the Voost vitamin C booster brand. Consumer preferences in this industry may be driven by a desire to maintain optimal health and address specific health concerns. Businesses in this industry can cater to consumer preferences by highlighting the health benefits of ascorbic acid and offering products that meet specific consumer needs.
According to William Reed Ltd., in May 2023, the fortification of food products with Vitamin C (Ascorbic Acid) and other essential nutrients has gained significant attention in recent years. This approach involves adding vitamins to various food items to enhance their nutritional content and provide additional health benefits beyond their basic composition. The incorporation of the product into fortified foods and nutraceutical products aims to address nutritional deficiencies and promote overall well-being.