PUBLISHER: Grand View Research | PRODUCT CODE: 1405045
PUBLISHER: Grand View Research | PRODUCT CODE: 1405045
Hairstyling Products Market Size, Share & Trends Analysis Report By Product (Pomade, Hair Spray), By End-use (Men, Women), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Region, And Segment Forecasts, 2024 - 2030
Hairstyling Products Market Growth & Trends:
The global hairstyling products market size is expected to reach USD 43.05 Billion by 2030, showing a CAGR of 5.8% from 2024 to 2023, according to a new report by Grand View Research, Inc. Consumers increasingly seek versatile and specialized products to achieve diverse hair styling goals, while the beauty industry continues to introduce innovative solutions, catering to the desire for unique and fashionable looks. This, combined with the expanding middle-class demographic and the influence of social media, contributes to the ongoing surge in demand for hairstyling products.
As per the 2023 LendingTree survey findings, the annual expenditure on beauty products, cosmetics, and services by Americans averages USD 1,754. Notably, younger generations tend to allocate even more, with millennials spending an average of USD 2,670 and Gen Zers USD 2,048. Irrespective of age groups, a significant portion of this expenditure, approximately 30%, is directed toward skincare and an equal proportion toward hair-related products.
The pervasive influence of social media, promoting diverse hairstyle trends, and the premiumization of the beauty industry fuel a heightened use and demand for hairstyling products, as consumers aspire to achieve and showcase the latest, professionally styled looks. The 2023 LendingTree survey reveals that 46% of Americans acknowledge that their beauty product spending has been influenced by social media, particularly among the younger demographic, with 67% of millennials and 64% of Gen Zers concurring. Additionally, these generations are strongly inclined toward high-end luxury products, as 67% of millennials and 57% of Gen Zers express a willingness to invest more in such items, significantly exceeding the 48% average among all consumers.
The e-commerce boom is driving increased demand for hairstyling products by providing consumers with convenient access to a wide array of options and the ability to make informed purchase decisions online. According to a 2022 YouGov survey, approximately 10% of worldwide consumers report exclusively purchasing health and beauty products online, with nearly twice as many (22%) indicating a predominant preference for online shopping. Notably, consumers in China and India exhibit a higher propensity for exclusive online shopping, with 16% and 13% respectively, leading in this shopping behavior.
The escalating demand for natural and clean products is exerting significant pressure on markets, as consumers increasingly prioritize safer, eco-friendly, and sustainable options, fostering innovation and reshaping consumer preferences in the process. In January 2023, well-known American actress Tia Mowry introduced a range of clean and eco-friendly hair care items tailored for individuals with curly hair. This product line encompasses hair gel, a leave-in curl cream, and a mist. The curl cream is designed for daily application, offering effective hair hydration without causing any heaviness, and it leaves no visible white residue on the hair.
Hairstyling Products Market Report Highlights:
- Based on product, hair sprays dominated the markets in 2023 due to their versatility in holding and shaping hairstyles, providing a long-lasting effect, and offering various formulations suited to a wide range of hair types and styling preferences
- Demand from males for hairstyling products is expected to surge during the forecast period. Increasing trend in male grooming and the growing influence of social media and fashion have spurred more males to opt for hairstyling products, as they seek to achieve stylish and well-groomed appearances, ultimately driving the demand for such products
- Based on distribution channel, hypermarkets and supermarkets held the majority share in 2023 because of their wide reach, convenience, and ability to offer a diverse range of brands and options, making it easier for consumers to find and purchase hairstyling products
- Asia Pacific market is anticipated to grow with the highest CAGR over the forecast period. This is due to factors like urbanization, a rising middle-class demographic, and evolving beauty standards, as consumers increasingly seek to embrace a diverse range of hairstyles and grooming practices, fueling the growth of the hairstyling products market
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. End-use Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Regional Outlook
Chapter 3. Hairstyling Products Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Business Environment Analysis
- 3.4.1. Industry Analysis - Porter's
- 3.4.1.1. Supplier Power
- 3.4.1.2. Buyer Power
- 3.4.1.3. Substitution Threat
- 3.4.1.4. Threat from New Entrants
- 3.4.1.5. Competitive Rivalry
- 3.4.1. Industry Analysis - Porter's
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Hairstyling Products Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2023 & 2030
- 5.2. Hairstyling Products Market Estimates & Forecast, By Product (USD Million)
- 5.2.1. Hair Gel
- 5.2.2. Hair Wax
- 5.2.3. Hair Mousse
- 5.2.4. Hair Spray
- 5.2.5. Pomade
- 5.2.6. Others
Chapter 6. Hairstyling Products Market: End-use Estimates & Trend Analysis
- 6.1. End-use Movement Analysis & Market Share, 2023 & 2030
- 6.2. Hairstyling Products Market Estimates & Forecast, By Raw Material (USD Million)
- 6.2.1. Male
- 6.2.2. Female
Chapter 7. Hairstyling Products Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 7.2. Hairstyling Products Market Estimates & Forecast, By Distribution Channel (USD Million)
- 7.2.1. Hypermarkets & Supermarkets
- 7.2.2. Convenience Stores
- 7.2.3. Specialty Stores
- 7.2.4. Online
- 7.2.5. Others
Chapter 8. Hairstyling Products Market: Regional Estimates & Trend Analysis
- 8.1. Regional Movement Analysis & Market Share, 2023 & 2030
- 8.2. North America
- 8.2.1. North America hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. Key country dynamics
- 8.2.2.2. U.S. hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Key country dynamics
- 8.2.3.2. Canada hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.4. Mexico
- 8.2.4.1. Key country dynamics
- 8.2.4.2. Mexico hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Europe hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. UK
- 8.3.2.1. Key country dynamics
- 8.3.2.2. UK hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. France
- 8.3.3.1. Key country dynamics
- 8.3.3.2. France hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Germany
- 8.3.4.1. Key country dynamics
- 8.3.4.2. Germany hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Spain
- 8.3.5.1. Key country dynamics
- 8.3.5.2. Spain hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.6. Italy
- 8.3.6.1. Key country dynamics
- 8.3.6.2. Italy hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.2. India
- 8.4.2.1. Key country dynamics
- 8.4.2.2. India hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.3. China
- 8.4.3.1. Key country dynamics
- 8.4.3.2. China hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.4. Japan
- 8.4.4.1. Key country dynamics
- 8.4.4.2. South Korea hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.5. Australia
- 8.4.5.1. Key country dynamics
- 8.4.5.2. Japan hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5. Central & South America
- 8.5.1. Central & South America hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Key country dynamics
- 8.5.2.2. Brazil hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6. Middle East & Africa
- 8.6.1. Middle East & Africa hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.2. UAE
- 8.6.2.1. Key country dynamics
- 8.6.2.2. UAE hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.3. South Africa
- 8.6.3.1. Key country dynamics
- 8.6.3.2. South Africa hairstyling market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Hairstyling Products Market: Competitive Landscape
- 9.1. List of key players covered in this report:
- 9.1.1. Procter & Gamble
- 9.1.2. L'Oreal Groupe
- 9.1.3. Revlon, Inc.
- 9.1.4. Kao Corporation
- 9.1.5. Unilever
- 9.1.6. Shiseido Company, Limited
- 9.1.7. Henkel AG & Co. KGaA
- 9.1.8. Mandom Corporation
- 9.1.9. Amorepacific
- 9.1.10. Flora and Curl
- 9.2. Recent Developments & Impact Analysis, By Key Market Participants
- 9.3. Company Categorization
- 9.4. Participant's Overview
- 9.5. Financial Performance
- 9.6. Product Benchmarking
- 9.7. Company Market Share Analysis, 2022 (Value % Share)
- 9.8. Company Heat Map Analysis
- 9.9. Strategy Mapping
- 9.9.1. Opening And Expansion Of Production Facilities
- 9.9.2. Diversifying And Improving Distribution Channels
- 9.9.3. Product Launches
- 9.9.4. Acquisitions
List of Tables
- 1. Hairstyling products market: Business Opportunities
- 2. Hairstyling products market estimates and forecast, by product (USD Million)
- 3. Hairstyling products market estimates & forecast, by end-use (USD Million)
- 4. Hairstyling products market estimates & forecast, by distribution channel (USD Million)
- 5. U.S. macro-economic outlay
- 6. Canada macro-economic outlay
- 7. Mexico macro-economic outlay
- 8. UK macro-economic outlay
- 9. Germany macro-economic outlay
- 10. France macro-economic outlay
- 11. Spain macro-economic outlay
- 12. Italy macro-economic outlay
- 13. India macro-economic outlay
- 14. China macro-economic outlay
- 15. Japan macro-economic outlay
- 16. Australia macro-economic outlay
- 17. Brazil macro-economic outlay
- 18. UAE macro-economic outlay
- 19. South Africa macro-economic outlay
- 20. Recent developments & impact analysis, by key market participants
- 21. Company market share, 2023 (Value % share)
- 22. Company heat map analysis
- 23. Company diversifying and improving distribution channels
- 24. Companies engaged in product launches
- 25. Companies engaged in acquisitions
List of Figures
- 1. Hairstyling products market segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. Market Snapshot
- 7. Segment Snapshot
- 8. Competitive Landscape Snapshot
- 9. Hair care market value, 2022 (USD Billion)
- 10. Hairstyling products - Industry value chain analysis
- 11. Hairstyling products market - Retail channels
- 12. Hairstyling products market - Profit margin analysis
- 13. Hairstyling products market dynamics
- 14. Hairstyling products market: PORTER's analysis
- 15. Factors affecting product adoption for hairstyling products
- 16. Hairstyling products market, by product: Key takeaways
- 17. Hairstyling products market, by product: Market share, 2023 & 2030
- 18. Hair gel market estimates & forecast, 2018 - 2030 (USD Million)
- 19. Hair wax market estimates & forecast, 2018 - 2030 (USD Million)
- 20. Hair mousse market estimates & forecast, 2018 - 2030 (USD Million)
- 21. Hair spray market estimates & forecast, 2018 - 2030 (USD Million)
- 22. Pomade market estimates & forecast, 2018 - 2030 (USD Million)
- 23. Other hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 24. Hairstyling products market, by end-use: Key takeaways
- 25. Hairstyling products market, by end-use: Market share, 2023 & 2030
- 26. Hairstyling products market estimates & forecast, by male, 2018 - 2030 (USD Million)
- 27. Hairstyling products market estimates & forecast, by female, 2018 - 2030 (USD Million)
- 28. Hairstyling products market, by distribution channel: Key takeaways
- 29. Hairstyling products market, by distribution channel: Market share, 2023 & 2030
- 30. Hairstyling products market estimates & forecast, through hypermarkets and supermarkets, 2018 - 2030 (USD Million)
- 31. Hairstyling products market estimates & forecast, through convenience stores, 2018 - 2030 (USD Million)
- 32. Hairstyling products market estimates & forecast, through specialty stores, 2018 - 2030 (USD Million)
- 33. Hairstyling products market estimates & forecast, through online, 2018 - 2030 (USD Million)
- 34. Hairstyling products market estimates & forecast, through others, 2018 - 2030 (USD Million)
- 35. Hairstyling products market revenue, by region, 2023 & 2030 (USD Million)
- 36. Regional marketplace: Key takeaways
- 37. Regional marketplace: Key takeaways
- 38. North America hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 39. U.S. hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 40. Canada hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 41. Mexico hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 42. Europe hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 43. UK hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 44. Germany hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 45. France hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 46. Spain hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 47. Italy hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 48. Asia Pacific hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 49. India hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 50. China hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 51. Japan hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 52. Australia hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 53. Central & South America hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 54. Brazil hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 55. Middle East & Africa hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 56. UAE hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
- 57. South Africa hairstyling products market estimates & forecast, 2018 - 2030 (USD Million)
