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PUBLISHER: Grand View Research | PRODUCT CODE: 1405795
PUBLISHER: Grand View Research | PRODUCT CODE: 1405795
Wi-Fi Analytics Market Size, Share, & Trends Analysis Report By Component (Software, Services), By Type, By Deployment (On-premise, Cloud), By End-use (Retail, Smart Cities & Communities), By Region, And Segment Forecasts, 2024 - 2030
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Wi-Fi Analytics Market Growth & Trends:
The global Wi-Fi analytics market size is expected to reach USD 29.18 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new study conducted by Grand View Research, Inc. wireless fidelity (Wi-Fi) analytics allow businesses to gather and analyze customer data from Wi-Fi access points to find key performance indicators such as dwell times, guest traffic, and churn likelihood. Increasing adoption of Wi-Fi analytics by businesses to enhance operations, trigger marketing, and track campaign results is a major factor behind the growth of the market. In addition, increasing investment by end-users in Wi-Fi services and rapid growth in smartphone users across the globe are further boosting the growth of the market.
The increasing development and launch of Wi-Fi analytics solutions by various market players across the globe are propelling the growth of the market. For instance, in January 2023, Segra, a provider of fiber internet announced the availability of Smart Wi-Fi, a solution that transforms Wi-Fi networks into revenue-generating, marketing and analytics experiences. The Smart Wi-Fi solution offers an improved data management, guest experience, reporting, and advanced security. Segra's updated Smart Wi-Fi solution includes three package options to optimize a venue's Wi-Fi network. It includes Analyze Smart Wi-Fi, Amplify Smart Wi-Fi, and Engage Smart Wi-Fi.
Furthermore, Wi-Fi analytics allows hotels and restaurants to gather valuable customer data, such as behavior patterns, preferences, and demographics. By collecting and analyzing this data, hotels create targeted marketing campaigns tailored to specific customer segments or individual guests. In addition, Wi-Fi analytics delivers real-time data on visitor behavior within the hotel premises.
Furthermore, Wi-Fi marketing platforms allow hotels to engage with guests over targeted communications. For instance, hotels can send automated push notifications or welcome emails with relevant information about events, on-site amenities, or promotions. Thus, increasing demand for Wi-Fi analytics solutions from hotels and restaurants is expected to propel the growth of the market during the forecast period.
Wi-Fi Analytics Market Report Highlights:
- The software segment accounted for the largest market share in 2023. The growing adoption of Wi-Fi analytics software by businesses to improve their operation efficiency by analyzing their customers' behavior data is a major factor behind the segment's growth.
- The Wi-Fi marketing analytics segment is anticipated to emerge as the fastest-growing segment over the forecast period. Increasing demand for Wi-Fi marketing analytics solutions from restaurants, coffee shops, stadiums, municipalities/public spaces, shopping centers, retail, hotels, salons/spas, and fitness centers is boosting the segment's growth.
- The cloud deployment segment is expected to grow at the highest CAGR during the forecast period. Growing demand for cloud-based services owing to their benefits such as reduced costs, and improved flexibility is attributed to the segment's growth.
- The retail segment is expected to grow at a significant CAGR during the forecast period. Increasing adoption of Wi-Fi analytics by retailers to track customers' interests, identify emerging trends, and improve their decision-making processes is attributed to the segment's growth.
- Asia Pacific is anticipated to emerge as the fastest-growing region due to the growing number of smartphone users and rapidly increasing adoption of advanced wireless communication technologies in various sectors.
Product Code: GVR-4-68040-161-6
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Information Procurement
- 1.4. Information Analysis
- 1.4.1. Market Formulation & Data Visualization
- 1.4.2. Data Validation & Publishing
- 1.5. Research Scope and Assumptions
- 1.6. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segmental Outlook
- 2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, and Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Impact Analysis
- 3.3.1.1. Increasing deployment of public Wi-Fi hotspots
- 3.3.1.2. Growing number of smart devices and internet users
- 3.3.2. Market Restraint Impact Analysis
- 3.3.2.1. Data security and privacy concerns
- 3.3.3. Market Opportunity Impact Analysis
- 3.3.3.1. Increasing adoption in retail sector
- 3.3.1. Market Driver Impact Analysis
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.2. PESTEL Analysis
Chapter 4. Wi-Fi Analytics Market: Component Estimates & Trend Analysis
- 4.1. Component Movement Analysis & Market Share, 2023 & 2030
- 4.2. Wi-Fi Analytics Market Estimates & Forecast, By Component
- 4.2.1. Software
- 4.2.2. Services
- 4.2.2.1. Managed Services
- 4.2.2.2. Professional Services
Chapter 5. Wi-Fi Analytics Market: Type Estimates & Trend Analysis
- 5.1. Type Movement Analysis & Market Share, 2023 & 2030
- 5.2. Wi-Fi Analytics Market Estimates & Forecast, By Type
- 5.2.1. Wi-Fi Presence Analytics
- 5.2.2. Wi-Fi Marketing Analytics
- 5.2.3. Wi-Fi Advertising Analytics
Chapter 6. Wi-Fi Analytics Market: Deployment Estimates & Trend Analysis
- 6.1. Deployment Movement Analysis & Market Share, 2023 & 2030
- 6.2. Wi-Fi Analytics Market Estimates & Forecast, By Deployment
- 6.2.1. On-premise
- 6.2.2. Cloud
Chapter 7. Wi-Fi Analytics Market: End-use Estimates & Trend Analysis
- 7.1. End-use Movement Analysis & Market Share, 2023 & 2030
- 7.2. Wi-Fi Analytics Market Estimates & Forecast, By End-use
- 7.2.1. Retail
- 7.2.2. Restaurants/Hospitality
- 7.2.3. Travel & Transportation
- 7.2.4. Smart Cities & Communities
- 7.2.5. Education
- 7.2.6. Others (Festivals & Events, Sports & Entertainments)
Chapter 8. Wi-Fi Analytics Market: Regional Estimates & Trend Analysis
- 8.1. Wi-Fi Analytics Market: Regional Outlook
- 8.2. North America
- 8.2.1. North America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. U.S. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Canada Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Europe Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.3.2. U.K.
- 8.3.2.1. U.K. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.3.3. Germany
- 8.3.3.1. Germany Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.3.4. France
- 8.3.4.1. France Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.4.2. China
- 8.4.2.1. China Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.4.3. India
- 8.4.3.1. India Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.4.4. Japan
- 8.4.4.1. Japan Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.4.5. Australia
- 8.4.5.1. Australia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.4.6. South Korea
- 8.4.6.1. South Korea Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.5. Latin America
- 8.5.1. Latin America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Brazil Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.5.3. Mexico
- 8.5.3.1. Mexico Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.6. MEA
- 8.6.1. MEA Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.6.2. Kingdom of Saudi Arabia
- 8.6.2.1. Kingdom of Saudi Arabia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.6.3. UAE
- 8.6.3.1. UAE Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- 8.6.4. South Africa
- 8.6.4.1. South Africa Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
Chapter 9. Competitive Landscape
- 9.1. Company Categorization
- 9.2. Participant's Overview
- 9.2.1 Cisco Systems, Inc.
- 9.2.2 Hewlett Packard Enterprise Development LP (Aruba Network)
- 9.2.3 Purple
- 9.2.4 GoZone WiFi, LLC
- 9.2.5 Cloud4Wi
- 9.2.6 Singtel
- 9.2.7 Fortinet, Inc.
- 9.2.8 Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform
- 9.2.9 MetTel
- 9.2.10 Extreme Networks
- 9.3. Financial Performance
- 9.4. Product Benchmarking
- 9.5. Company Market Positioning
- 9.6. Company Market Share Analysis, 2023
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.8.1. Expansion
- 9.8.2. Collaborations
- 9.8.3. Mergers & Acquisitions
- 9.8.4. New Product Launches
- 9.8.5. Partnerships
- 9.8.6. Others
Product Code: GVR-4-68040-161-6
List of Tables
- Table 1. Global Wi-Fi Analytics market, by component, 2017 - 2030 (USD Million)
- Table 2. Global Wi-Fi Analytics market, by type, 2017 - 2030 (USD Million)
- Table 3. Global Wi-Fi Analytics market, by deployment, 2017 - 2030 (USD Million)
- Table 4. Global Wi-Fi Analytics market, by end-use, 2017 - 2030 (USD Million)
- Table 5. Global Wi-Fi Analytics market, by region, 2017 - 2030 (USD Million)
- Table 6. Company market share, 2023
- Table 7. Company heat map analysis
- Table 8. Key companies undergoing expansion
- Table 9. Key companies undergoing collaborations
- Table 10. Key companies undergoing new product launch
- Table 11. Key companies undergoing mergers and acquisitions
- Table 12. Key companies undergoing other strategies
List of Figures
- Fig. 1 Wi-Fi Analytics Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation and Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot
- Fig. 8 Competitive Landscape Snapshot
- Fig. 9 Parent Market Value, 2023 (USD Billion)
- Fig. 10 Wi-Fi Analytics Market - Industry Value Chain Analysis
- Fig. 11 Wi-Fi Analytics Market Dynamics
- Fig. 12 Wi-Fi Analytics Market: PORTER's Analysis
- Fig. 13 Wi-Fi Analytics Market: PESTEL Analysis
- Fig. 14 Wi-Fi Analytics Market, by Component: Key Takeaways
- Fig. 15 Wi-Fi Analytics Market, by Component: Market Share, 2023 & 2030
- Fig. 16 Wi-Fi Analytics market estimates & forecasts, by software, 2017 - 2030 (USD Million)
- Fig. 17 Wi-Fi Analytics market estimates & forecasts, by services, 2017 - 2030 (USD Million)
- Fig. 18 Wi-Fi Analytics market estimates & forecasts, by managed services, 2017 - 2030 (USD Million)
- Fig. 19 Wi-Fi Analytics market estimates & forecasts, by professional services, 2017 - 2030 (USD Million)
- Fig. 20 Wi-Fi Analytics Market, by Type: Key Takeaways
- Fig. 21 Wi-Fi Analytics Market, by Type: Market Share, 2023 & 2030
- Fig. 22 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi presence analytics, 2017 - 2030 (USD Million)
- Fig. 23 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi marketing analytics, 2017 - 2030 (USD Million)
- Fig. 24 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi advertising analytics, 2017 - 2030 (USD Million)
- Fig. 25 Wi-Fi Analytics Market, by Deployment: Key Takeaways
- Fig. 26 Wi-Fi Analytics Market, by Deployment: Market Share, 2023 & 2030
- Fig. 27 Wi-Fi Analytics market estimates & forecasts, by on-premise, 2017 - 2030 (USD Million)
- Fig. 28 Wi-Fi Analytics market estimates & forecasts, by cloud, 2017 - 2030 (USD Million)
- Fig. 29 Wi-Fi Analytics Market, by End-use: Key Takeaways
- Fig. 30 Wi-Fi Analytics Market, by End-use: Market Share, 2023 & 2030
- Fig. 31 Wi-Fi Analytics market estimates & forecasts, by retail, 2017 - 2030 (USD Million)
- Fig. 32 Wi-Fi Analytics market estimates & forecasts, by restaurants/hospitality, 2017 - 2030 (USD Million)
- Fig. 33 Wi-Fi Analytics market estimates & forecasts, by travel & transportation, 2017 - 2030 (USD Million)
- Fig. 34 Wi-Fi Analytics market estimates & forecasts, by smart cities & communities, 2017 - 2030 (USD Million)
- Fig. 35 Wi-Fi Analytics market estimates & forecasts, by education, 2017 - 2030 (USD Million)
- Fig. 36 Wi-Fi Analytics market estimates & forecasts, by others (festivals & events, sports & entertainments), 2017 - 2030 (USD Million)
- Fig. 37 Wi-Fi Analytics market revenue, by region, 2023 & 2030 (USD Million)
- Fig. 38 Regional marketplace: Key Takeways
- Fig. 39 North America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 40 U.S. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 41 Canada Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 42 Europe Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 43 U.K. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 44 Germany Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 45 France Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 46 Asia Pacific Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 47 China Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 48 India Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 49 Japan Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 50 Australia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 51 South Korea Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 52 Latin America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 53 Brazil Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 54 Mexico Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 55 MEA Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 56 Kingdom of Saudi Arabia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 57 UAE Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 58 South Africa Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
- Fig. 59 Key Company Categorization
- Fig. 60 Company Market Positioning
- Fig. 61 Company Market Share Analysis, 2023
- Fig. 62 Strategic framework
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