PUBLISHER: Grand View Research | PRODUCT CODE: 1405815
PUBLISHER: Grand View Research | PRODUCT CODE: 1405815
U.S. & Europe Bed Linen And Curtains Market Size, Share & Trends Analysis Report By Product (Bed Linen, Curtains), By Material (Polyester, Cotton), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030
U.S. & Europe Bed Linen And Curtains Market Growth & Trends:
The U.S. & Europe bed linen and curtains market size is expected to reach USD 43.72 billion by 2030, registering a CAGR of 6.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing real estate market and rising living standards have led to increased spending on interior design and home decor. This is expected to be one of the main forces for market growth in the near future.
Although there is immense growth observed in the home textile market in the U.S. and Europe, the importance of physical stores is also recognized by various retailers. These brick-and-mortar stores ensure an immersive customer experience, and brand engagement, and aid in building a long-lasting relationship. Many retailers are expanding their geographical presence in January 2023, HomeGoods, which offers bath & bedding textiles, rugs, kitchenware, decorative lighting, gourmet foods, lighting, and many more, opened three retail stores in Florida, Virginia, and Utah.
Technological innovations in raw materials, such as REStech Cotton technology, are widely preferred for home textile production in the U.S. and Europe. Its fiber content is crafted from 100% natural cotton fibers, which are both recyclable and biodegradable. According to the 2023 Home Textile Survey, 6 out of 10 consumers prefer to know the fiber content of home textile products such as blankets (63%), sheets (66%), bedding (60%), and towels (55%).
The increasing age of constructed houses also promotes the need for interior decoration, propelling the demand for new stylized bed linens, mattress coverings, furniture fabric, and curtains, thereby driving the growth of the market. According to the Harvard Joint Center for Housing Studies, 80% of the 137 million homes in the U.S. were 20 years old, while 40% were 50 years old as of 2019. This is further driving consumer spending on home furnishings to revamp their houses, favoring the adoption of bed linen and curtains among consumers.
Millennials are increasingly inclined to purchase homes, especially older ones that need more maintenance. Millennials are investing in more home renovation projects annually than people in other age groups, according to HomeAdvisor. According to the National Association of Realtors, millennials are leading in terms of a number of home improvement projects and the spending amount. This can be attributed to the rise in family formation, leading to increased home purchases and subsequent demand for bed linen and curtains in the U.S. and Europe.
Patterns are making a comeback in the bed linen and curtains market. Floral prints, geometric designs, and intricate motifs are incorporated into comforters, duvets, throw blankets, and quilts, offering consumers a wider range of decorative options in home textiles. In July 2023, U.S.-based company Brooklinen introduced a new linen collection featuring earthy tones and subtle stripes to cater to the demand for prints and patterns. The bedding brand added five natural hues to its line, offering a blend of comfort and style.
U.S. & Europe Bed Linen And Curtains Market Report Highlights:
- Based on product, the bed linen segment dominated the market in 2023. This segment is estimated to grow steadily over the forecast period, due to its essential role in bedding ensembles, driving consistent demand. The focus on bedroom aesthetics and the desire for comfort contributes to the sustained popularity and dominance of bed linen in the market
- Demand for linen bedding and curtains is set to rise at the highest CAGR. The surge in direct-to-consumer e-commerce bedding brands is poised to elevate demand for linen bed linen and curtains. This trend is fueled by a blend of affordability, sustainability, and enhanced consumer experiences, driving the premiumization of the sector
- Based on distribution channel, the offline channel segment dominated the market in 2023. Due to growing customer uptake, a growing number of supermarkets and hypermarkets are starting to carry a variety of bedding products. Since a large assortment of home goods is available under one roof and product costs are reduced, customers benefit from shopping at such outlets
- Demand for bed linen and curtains is set to grow steadily in Europe. The European bed linen and curtain sector, which caters to the mid-to-high-end segment, is comparatively more profitable than lower-end mass-producing markets such as China. Germany, France, and the U.K. are some of the top importers of textiles and home decor in Europe
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation& Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. U.S. & Europe Bed Linen and Curtains Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends
- 3.2.2. Sales/Retail Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Decisions
- 4.4. Consumer Product Adoption Trends
- 4.5. Observations & Recommendations
Chapter 5. U.S. & Europe Bed Linen and Curtains Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2023 & 2030
- 5.2. U.S. & Europe Bed Linen and Curtains Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
- 5.2.1. Bed Linen
- 5.2.1.1. Sheet Set
- 5.2.1.2. Flat Sheets
- 5.2.1.3. Fitted Sheets
- 5.2.1.4. Bed Protectors
- 5.2.1.5. Quilts & Coverlets
- 5.2.1.6. Blankets
- 5.2.1.7. Comforters
- 5.2.1.8. Pillowcases & Covers
- 5.2.2. Curtains
- 5.2.2.1. Shower Curtains
- 5.2.2.2. Door Curtains
- 5.2.2.3. Window Curtains
- 5.2.1. Bed Linen
Chapter 6. U.S. & Europe Bed Linen and Curtains Market: Material Estimates & Trend Analysis
- 6.1. Material Movement Analysis & Market Share, 2023 & 2030
- 6.2. U.S. & Europe Bed Linen and Curtains Market Estimates & Forecast, By Material, 2018 to 2030 (USD Million)
- 6.2.1. Polyester
- 6.2.2. Cotton
- 6.2.3. Linen
- 6.2.4. Silk
- 6.2.5. Wool
- 6.2.6. Others
Chapter 7. U.S. & Europe Bed Linen and Curtains Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 7.2. U.S. & Europe Bed Linen and Curtains Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 7.2.1. Online
- 7.2.2. Offline
- 7.2.2.1. Supermarket/ Hypermarket
- 7.2.2.2. Specialty Stores
- 7.2.2.3. Others
Chapter 8. U.S. & Europe Bed Linen and Curtains Market: Regional Estimates & Trend Analysis
- 8.1. U.S.
- 8.1.1. U.S. bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 8.2. Europe
- 8.2.1. Europe bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 9. U.S. & Europe Bed Linen and Curtains Market - Competitive Landscape
- 9.1. Recent Developments & Impact Analysis, By Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2023
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. List of key companies analyzed in this section includes:
- 9.9.1. Keeco, Inc.
- 9.9.2. Town & Country Living
- 9.9.3. Welspun Group
- 9.9.4. Indo Count Industries Ltd.
- 9.9.5. Trident Limited
- 9.9.6. Himatsingka Seide
- 9.9.7. 1888 Mills, LLC
- 9.9.8. YTML (Yunus Mills)
- 9.9.9. Natco Home
- 9.9.10. Surya, Inc.
List of Tables
- 1. U.S. & Europe bed linen and curtains market estimates and forecast, by product (USD Million)
- 2. Casper Sleep mattress protector size chart
- 3. U.S. & Europe bed linen and curtains market estimates and forecast, by material (USD Million)
- 4. U.S. & Europe bed linen and curtains market estimates and forecast, by distribution channel (USD Million)
- 5. 5 U.S. bedding size charts across different products (inches)
- 6. U.K. bedding size charts across different products (cm)
- 7. Recent developments & impact analysis, by key market participants
- 8. Company market share, 2022 (Value % share)
- 9. Company heat map analysis
- 10. Company engaged in product launch
- 11. Companies attaining certifications
- 12. Company involved in corporate social responsibility
- 13. Companies attaining certifications
List of Figures
- 1. U.S. & Europe bed linen and curtains market segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. Market Snapshot
- 7. Product Segment Snapshot
- 8. Material & Distribution Channel Segment Snapshot
- 9. Competitive Landscape Snapshot
- 10. Global bed linen and curtains market - Market lineage outlook
- 11. U.S. & Europe bed linen and curtains market - Industry value chain analysis
- 12. U.S. & Europe bed linen and curtains market dynamics
- 13. Top home decor-related expenditure among homeowners in 2021
- 14. Home improvement trends, by generation
- 15. Housing Sales in the U.S. 2022
- 16. U.S. & Europe bed linen and curtains market: Porter's analysis
- 17. Homeowners renovating in 2022, by generation
- 18. Material preferences in bed linen and curtains
- 19. Factors affecting buying decisions
- 20. Reasons for satisfaction with bedding products among consumers in the U.S., 2023
- 21. Reasons behind the purchase of new bed linen and curtains, 2020
- 22. U.S. & Europe bed linen and curtains market, by product: Key takeaways
- 23. U.S. & Europe bed linen and curtains market, by product: Market share, 2022 & 2030
- 24. Bed linen market estimates & forecast, 2018 - 2030 (USD Million)
- 25. Sheet set market estimates & forecast, 2018 - 2030 (USD Million)
- 26. Flat sheets market estimates & forecast, 2018 - 2030 (USD Million)
- 27. Fitted sheets market estimates & forecast, 2018 - 2030 (USD Million)
- 28. Bed protectors market estimates & forecast, 2018 - 2030 (USD Million)
- 29. Quilts & coverlets market estimates & forecast, 2018 - 2030 (USD Million)
- 30. Blankets market estimates & forecast, 2018 - 2030 (USD Million)
- 31. Consumers willing to pay more for the following performance features (%)
- 32. Comforters market estimates & forecast, 2018 - 2030 (USD Million)
- 33. Pillowcases & covers market estimates & forecast, 2018 - 2030 (USD Million)
- 34. Curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 35. Shower curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 36. Door curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 37. Window curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 38. U.S. & Europe bed linen and curtains market, by material: Key takeaways
- 39. U.S. & Europe bed linen and curtains market, by material: Market share, 2022 & 2030
- 40. U.S. & Europe polyester bed linen and curtains s market estimates & forecast, 2018 - 2030 (USD Million)
- 41. U.S. & Europe cotton bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 42. U.S. & Europe linen bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 43. U.S. & Europe silk bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 44. U.S. & Europe wool bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 45. U.S. & Europe other bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 46. U.S. & Europe bed linen and curtains market, by distribution channel: Key takeaways
- 47. U.S. & Europe bed linen and curtains market, by distribution channel: Market share, 2022 & 2030
- 48. U.S. & Europe bed linen and curtains market estimates & forecast, through online, 2018 - 2030 (USD Million)
- 49. U.S. & Europe bed linen and curtains market estimates & forecast, through offline, 2018 - 2030 (USD Million)
- 50. U.S. & Europe bed linen and curtains market estimates & forecast, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
- 51. U.S. & Europe bed linen and curtains market estimates & forecast, through specialty stores, 2018 - 2030 (USD Million)
- 52. U.S. & Europe bed linen and curtains market estimates & forecast, through other offline channels, 2018 - 2030 (USD Million)
- 53. U.S. bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 54. Overall popularity of different bedding items among Americans (%)
- 55. Europe bed linen and curtains market estimates & forecast, 2018 - 2030 (USD Million)
- 56. Key company categorization
- 57. Company market share analysis, 2023
- 58. Strategic framework
