PUBLISHER: Grand View Research | PRODUCT CODE: 1405900
PUBLISHER: Grand View Research | PRODUCT CODE: 1405900
The U.S. aromatherapy diffusers market is anticipated to reach USD 762.4 million by 2030, registering a CAGR of 8.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. A rise in the number of offices and hotels in the country has led to a significant demand for aromatherapy diffusers. Rising product adoption in spas is emblematic of a broad movement toward enhancing the overall wellness experience of customers. These devices, designed to disperse essential oils into the air, have become integral to spa environments as they offer a range of benefits that extend beyond mere fragrance. These factors are anticipated to augment market growth over the forecast period. Moreover, the trend of using aromatherapy as an alternative medicinal therapy is growing among millennials in the country.
Due to these changes in healing therapy trends, key companies are undertaking new initiatives and developing new products. According to the U.S. Census Bureau, the millennial population in the country was 72.2 million in 2022, surpassing the baby boomer population in the same year. Thus, increased population of millennials is expected to fuel product demand, as they focus more on natural healing than manmade drugs. In the U.S., these products are often incorporated with energy-efficient features to minimize their environmental footprint. For instance, diffusers with low energy consumption and automatic shut-off functions contribute to energy conservation. Some companies are offering refillable or recyclable packaging for their essential oils, thereby promoting a circular economy, and reducing waste generation.
This approach resonates with environment-conscious consumers who purchase products after considering their entire lifecycle, right from their production to their disposal. Major retail chains and department stores, such as Forest Essential and Target, distribute products across the country, allowing consumers to physically experience the product before purchasing. Also, collaborations with health-focused establishments, spas, or holistic wellness centers are a common distribution strategy used by industry players. These channels cater to consumers seeking aromatherapy as part of a broader wellness approach. Hence with a significant rise in the number of retail chains and departmental stores, the product demand is expected to increase.