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PUBLISHER: Grand View Research | PRODUCT CODE: 1405974
PUBLISHER: Grand View Research | PRODUCT CODE: 1405974
Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality, Others), By Application, By Region, And Segment Forecasts, 2023 - 2030
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PAGES: 150 Pages
DELIVERY TIME: 2-10 business days
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Immersive Entertainment Market Growth & Trends:
The global immersive entertainment market size is expected to reach USD 426.77 billion by 2030, growing at a compound annual growth rate (CAGR) of 23.6% from 2023 to 2030, according to a new study by Grand View Research, Inc. The widespread application of immersive technologies across various entertainment sectors, such as gaming, movies, music, sports, and live events, is the primary factor driving the growth of the market. This broad utilization augments the overall appeal of immersive entertainment, extending its reach to a diverse audience is expected to fuel market growth over the forecast period.
The integration of immersive technologies to enhance live performances and events is becoming a key factor propelling the immersive entertainment industry. This includes virtual concerts, theater experiences, and a diversity of live entertainment events that implement the features of virtual reality (VR) and augmented reality (AR) to create captivating and interactive experiences for the audience, which augment the market.
Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, in January 2023, Cosm, a global technology company, acquired C360 Technologies, Inc., an immersive video solution company, to boost its industry-leading capacity to drive immersive experiences. Such strategies by key players are anticipated to propel the growth of the market.
Immersive Entertainment Market Report highlights
- Based on the technology type segment, the virtual reality (VR) segment accounted for the largest market share in 2022. This growth in market share is attributed to the ongoing advancements in VR hardware
- Based on the application segment, the gaming application segment accounted for the largest revenue share in 2022. The implementation of innovative technologies like VR, AR, and MR fuels the growth in the segment
- The North America regional market dominated the market in 2022. The substantial market share is primarily attributed to the presence of key market participants
Product Code: GVR-4-68040-166-6
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market Segmentation & Scope
- 1.2 Market Definitions
- 1.3 Information Procurement
- 1.3.1 Information Analysis
- 1.3.2 Market Formulation & Data Visualization
- 1.3.3 Data Validation & Publishing
- 1.4 Research Scope and Assumptions
- 1.4.1 List of Data Sources
Chapter 2 Executive Summary
- 2.1 Market Snapshot
- 2.2 Segment Snapshot
- 2.3 Competitive Landscape Snapshot
Chapter 3 Market Variables, Trends & Scope
- 3.1 Market Lineage Outlook
- 3.2 Industry Value Chain Analysis
- 3.3 Market Dynamics
- 3.3.1 Market Driver Analysis
- 3.3.2 Market Restraint Analysis
- 3.3.3 Market Challenges
- 3.3.4 Market Opportunities
- 3.4 Industry Analysis Tools
- 3.4.1 PORTER'S Analysis
- 3.4.2 MACROECONOMIC Analysis
- 3.5 Immersive Entertainment Market - Covid-19 Impact Analysis
- 3.6 Immersive Entertainment Market - Technology Trends
Chapter 4 Technology Type Estimates & Trend Analysis
- 4.1 Technology Type Movement Analysis & Market Share, 2022 & 2030
- 4.2 Immersive Entertainment Market Estimates & Forecast, By Technology Type (USD Million)
- 4.2.1 Virtual Reality (VR)
- 4.2.2 Augmented Reality (AR)
- 4.2.3 Mixed Reality (MR)
- 4.2.4 Others
Chapter 5 Application Estimates & Trend Analysis
- 5.1 Application Movement Analysis & Market Share, 2022 & 2030
- 5.2 Immersive Entertainment Market Estimates & Forecast, By Application (USD Million)
- 5.2.1 Gaming
- 5.2.2 Live Events
- 5.2.3 Museum and Cultural Experiences
- 5.2.4 Music and Concerts
- 5.2.5 Sports
- 5.2.6 Arcade Studios
- 5.2.7 Immersive Theater
- 5.2.8 Others
Chapter 6 Regional Estimates & Trend Analysis
- 6.1 Immersive Entertainment Market by Region, 2022 & 2030
- 6.2 North America
- 6.2.1 North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.2 U.S.
- 6.2.2.1 U.S. Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.3 Canada
- 6.2.3.1 Canada Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.4 Mexico
- 6.2.4.1 Mexico Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3 Europe
- 6.3.1 Europe Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.2 Germany
- 6.3.2.1 Germany Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.3 U.K.
- 6.3.3.1 U.K. Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.4 France
- 6.3.4.1 France Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.5 Italy
- 6.3.5.1 Italy Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.6 Spain
- 6.3.6.1 Spain Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4 Asia Pacific
- 6.4.1 Asia Pacific Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.2 China
- 6.4.2.1 China Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.3 Japan
- 6.4.3.1 Japan Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.4 India
- 6.4.4.1 India Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.5 South Korea
- 6.4.5.1 South Korea Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.5 South America
- 6.5.1 South America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.5.2 Brazil
- 6.5.2.1 Brazil Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6 Middle East & Africa (MEA)
- 6.6.1 MEA Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6.2 UAE
- 6.6.2.1 UAE Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6.3 South Africa
- 6.6.3.1 South Africa Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 7 Immersive Entertainment Market - Competitive Landscape
- 7.1 Key Market Participants
- 7.1.1 Meta Platforms, Inc.
- 7.1.2 Microsoft Corporation
- 7.1.3 HTC Corporation
- 7.1.4 Barco NV
- 7.1.5 Magic Leap, Inc.
- 7.1.6 Samsung Electronics Co., Ltd.
- 7.1.7 Apple Inc.
- 7.1.8 Sony Group Corporation
- 7.1.9 Qualcomm Technologies, Inc.
- 7.1.10 Unity Technologies
- 7.2 Recent Development & Impact Analysis, By Key Market Participants
- 7.3 Company Categorization
- 7.4 Participant's Overview
- 7.5 Financial Performance
- 7.6 Product Benchmarking
- 7.7 Company Market Positioning
- 7.8 Company Heat Map Analysis
- 7.9 Strategy Mapping
- 7.9.1 Expansion
- 7.9.2 Merger & Acquisition
- 7.9.3 Partnerships & Collaborations
- 7.9.4 New Product Launch
- 7.9.5 Research & Development
Product Code: GVR-4-68040-166-6
List of Tables
- Table 1 Global Immersive Entertainment Market Revenue Estimates and Forecast, By Technology Type, 2018 - 2030 (USD Million)
- Table 2 Global Immersive Entertainment Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
- Table 3 Recent Developments & Impact Analysis, By Key Market Participants
- Table 4 Company Heat Map Analysis
- Table 5 Key Companies undergoing expansions
- Table 6 Key Companies involved in M&As
- Table 7 Key Companies undergoing collaborations
- Table 8 Key Companies launching new products
- Table 9 Key Companies undertaking R&D activities
List of Figures
- Fig. 1 Immersive Entertainment Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation and Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot (1/2)
- Fig. 8 Segment Snapshot (2/2)
- Fig. 9 Competitive Landscape Snapshot
- Fig. 10 Immersive Entertainment Market Value, 2022 (USD Million)
- Fig. 11 Immersive Entertainment - Industry Value Chain Analysis
- Fig. 12 Immersive Entertainment Market Dynamics
- Fig. 13 Immersive Entertainment Market: PORTER's Analysis
- Fig. 14 Immersive Entertainment Market: PESTEL Analysis
- Fig. 15 Immersive Entertainment Market share by Technology Type, 2022 & 2030 (USD Million)
- Fig. 16 Immersive Entertainment Market, by Technology Type: Market Share, 2022 & 2030
- Fig. 17 Virtual reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 18 Augmented reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 19 Mixed reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 20 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 21 Immersive Entertainment Market share by Application, 2022 & 2030 (USD Million)
- Fig. 22 Immersive Entertainment Market, by Application: Market Share, 2022 & 2030
- Fig. 23 Gaming market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 24 Live events market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 25 Museum and cultural experiences market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 26 Music and concerts market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 28 Arcade studios market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 29 Immersive theater market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 31 Immersive Entertainment Market Revenue, by Region, 2022 & 2030 (USD Million)
- Fig. 32 Regional Marketplace: Key Takeaways (1/2)
- Fig. 33 Regional Marketplace: Key Takeaways (2/2)
- Fig. 34 North America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 39 Germany Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 40 U.K. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 41 France Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 42 Italy Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 43 Spain Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 44 Asia Pacific Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 45 China Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 47 India Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD million)
- Fig. 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 54 Key Company Categorization
- Fig. 55 Company Market Positioning
- Fig. 56 Strategic framework
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