PUBLISHER: Grand View Research | PRODUCT CODE: 1474951
PUBLISHER: Grand View Research | PRODUCT CODE: 1474951
The global natural flavors market size is expected to reach USD 10.54 billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is expanding rapidly due to a convergence of consumer preferences, regulatory pressures, and market trends. With an increasing focus on health consciousness, consumers are gravitating towards products that boast clean labels and minimal processing.
Natural flavors derived from real food sources like fruits, vegetables, herbs, and spices resonate with this trend, offering a perceived healthier alternative to artificial additives. Consumers are increasingly gravitating towards health and wellness, seeking out products that are perceived as healthier, such as those containing natural flavors. This trend is part of a broader "clean label" movement, where shoppers prefer foods with simpler, more recognizable ingredients, and natural flavors fit this bill perfectly.
Regulatory agencies worldwide are also tightening restrictions on artificial ingredients, prompting manufacturers to shift towards natural flavors to ensure compliance and address consumer concerns. Moreover, the demand for authenticity and transparency in food production has propelled the popularity of natural flavors as consumers seek products with traceable ingredients and genuine flavor profiles.
Manufacturers are responding to these market dynamics by incorporating natural flavors into their food and beverage offerings, capitalizing on the opportunity to differentiate their products, appeal to health-conscious consumers, and navigate evolving regulatory landscapes.
For instance, in June 2023, Sensegen, a biotechnology company specializing in taste, smell, and beauty solutions, unveiled its much-awaited exotic flavors collection. This innovative range offers a selection of captivating flavors tailored for food and beverages. Within the collection, consumers can indulge in six distinct and authentic true-to-fruit flavors, including lychee, guava, papaya, yuzu, dragon fruit, and violet.