Protein Water Market Size, Share & Trends Analysis Report By Product (Flavored, Unflavored), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

PUBLISHED: July 10, 2024

PAGES: 100 Pages

DELIVERY TIME: 2-10 business days

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The global protein water market size is expected to reach USD 1.38 billion by 2030, growing at a CAGR of 8.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing a surge in popularity driven by the latest trends in health and wellness. Consumers are increasingly turning to protein water as a convenient and functional beverage choice to support their active lifestyles.

Companies are pushing the boundaries with innovative flavor profiles to cater to diverse consumer preferences. Varieties such as exotic fruits, botanical infusions, and unique flavor combinations are captivating the market and attracting consumers seeking refreshing and enjoyable beverage experiences.

In line with these trends, prominent brands such as Protein2o are introducing protein water variants infused with functional ingredients like adaptogens and vitamin blends, catering to the evolving consumer preferences for wellness-enhancing beverages. Furthermore, collaborations between protein water brands and fitness events, such as the partnership between The Vita Coco Company's PWR LIFT brand and DEKA FIT races, are amplifying brand presence and promoting protein water as a go-to choice for post-workout hydration and recovery needs.

Warrior brand, owned by KBF Enterprises, introduced Warrior Protein Water in January 2024. Expanding on the success of its high-protein bars and supplements, Warrior launched a new beverage that combines hydration with a high protein content, featuring 10g of collagen peptides for additional benefits to skin, hair, and nails. The drink is offered in refreshing flavors like Tropical and Berry and is free from sugars and GMOs, catering to the preferences of both vegetarians and vegans. The nutraceutical drinks market is expected to grow further as brands continue to innovate in response to consumers' quest for convenient, healthy, and effective dietary solutions.

Protein Water Market Report Highlights:

Based on product, flavored protein water accounted for a market share of over 82% of the global revenues in 2023. The enticing fruit flavors and use of natural ingredients in these drinks align with the changing tastes of health-focused consumers, contributing to the growing popularity of these products. Flavors play a pivotal role in elevating the attractiveness of protein water as a delicious and invigorating option while also delivering vital nutrients for a well-rounded and healthy lifestyle
Based on distribution channel, the online segment is anticipated to grow at a CAGR of 9.9% from 2024 to 2030. The surge in demand is primarily propelled by the convenience of online shopping, providing consumers with access to a diverse range of products from the convenience of their homes. This resonates with busy lifestyles and the growing inclination towards e-commerce
The North American protein water market is expected to grow at a CAGR of 8.4% from 2024 to 2030. More people caring about their health mainly drive the market in the region. They want drinks that give extra health benefits, not just basic nutrition

Product Code: GVR-4-68040-336-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook

Chapter 3. Protein Water Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Sales & Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis-
- 3.4.1. Porter's Five Forces Analysis
- 3.4.2. PESTLE Analysis
3.5. Market Entry Strategies

Chapter 4. Protein Water Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Protein Water Market: Product Estimates & Trend Analysis

5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Flavored
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Unflavored
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Protein Water Market: Distribution Channel Estimates & Trend Analysis

6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Hypermarkets & Supermarkets
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Convenience Stores
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Online
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Others
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Protein Water Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. Key country dynamics
  - 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Key country dynamics
  - 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Key country dynamics
  - 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Germany
  - 7.3.2.1. Key country dynamics
  - 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. U.K.
  - 7.3.3.1. Key country dynamics
  - 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Spain
  - 7.3.4.1. Key country dynamics
  - 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Italy
  - 7.3.5.1. Key country dynamics
  - 7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.6. France
  - 7.3.6.1. Key country dynamics
  - 7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1. Key country dynamics
  - 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.3. India
  - 7.4.3.1. Key country dynamics
  - 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.4. Japan
  - 7.4.4.1. Key country dynamics
  - 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.5. South Korea.
  - 7.4.5.1. Key country dynamics
  - 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.6. Australia
  - 7.4.6.1. Key country dynamics
  - 7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Key country dynamics
  - 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.2. South Africa
  - 7.6.2.1. Key country dynamics
  - 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Aquatein
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Benchmarking
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Protein Water Co.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Benchmarking
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. NZ Muscle
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Benchmarking
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Nexus Sports Nutrition
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Benchmarking
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Muscle Nation
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Benchmarking
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Musashi Nutrition
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Benchmarking
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Protein2o Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Benchmarking
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Agropur Inc. (BiPro USA)
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Benchmarking
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. BODIE*Z
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Benchmarking
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. The Healthy Protein Co (Vieve)
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Benchmarking
  - 8.9.10.4. Strategic Initiatives
- 8.9.11. Glanbia PLC
  - 8.9.11.1. Company Overview
  - 8.9.11.2. Financial Performance
  - 8.9.11.3. Product Benchmarking
  - 8.9.11.4. Strategic Initiatives

Product Code: GVR-4-68040-336-3

List of Tables

Table 1 Protein Water market - Key market driver analysis
Table 2 Protein Water market - Key market restraint analysis
Table 3 Flavored protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 4 Unflavored protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Protein water market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
Table 6 Protein water market estimates and forecast, through convenience stores, 2018 - 2030 (USD Million)
Table 7 Protein water market estimates and forecast, through online, 2018 - 2030 (USD Million)
Table 8 Protein water market estimates and forecast, through others, 2018 - 2030 (USD Million)
Table 9 North America protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 10 North America protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11 North America protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 U.S. macro-economic outlay
Table 13 U.S. protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 14 U.S. protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 15 U.S. protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 16 Canada macro-economic outlay
Table 17 Canada protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 18 Canada protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 19 Canada protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 20 Mexico macro-economic outlay
Table 21 Mexico protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 22 Mexico protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23 Mexico protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Europe protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 25 Europe protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26 Europe protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 Germany macro-economic outlay
Table 28 Germany protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29 Germany protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 U.K. macro-economic outlay
Table 31 U.K. protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 32 U.K. protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 33 U.K. protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 34 Spain macro-economic outlay
Table 35 Spain protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 36 Spain protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 37 Spain protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 38 Italy macro-economic outlay
Table 39 Italy protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 40 Italy protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41 Italy protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 France macro-economic outlay
Table 43 France protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 44 France protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 45 France protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 46 Asia Pacific protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 47 Asia Pacific protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 48 Asia Pacific protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 49 China macro-economic outlay
Table 50 China protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 51 China protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 52 China protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 53 India macro-economic outlay
Table 54 India protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 55 India protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56 India protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Japan macro-economic outlay
Table 58 Japan protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 59 Japan protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 60 Japan protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 61 South Korea macro-economic outlay
Table 62 South Korea protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 63 South Korea protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 64 South Korea protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 65 Australia macro-economic outlay
Table 66 Australia protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 67 Australia protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 68 Australia protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 69 Central & South America protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 70 Central & South America protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 71 Central & South America protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 72 Brazil macro-economic outlay
Table 73 Brazil protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 74 Brazil protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 75 Brazil protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 76 Middle East & Africa protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 77 Middle East & Africa protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 78 Middle East & Africa protein water market revenue estimates and forecast, by distribution channel, 2018 - 2030 South Africa macro-economic outlay
Table 79 South Africa protein water market estimates and forecast, 2018 - 2030 (USD Million)
Table 80 South Africa protein water market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 81 South Africa protein water market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Protein Water market snapshot
Fig. 2 Protein Water market segmentation & scope
Fig. 3 Protein Water market penetration & growth prospect mapping
Fig. 4 Protein Water market value chain analysis
Fig. 5 Protein Water market dynamics
Fig. 6 Protein Water market Porter's Five Forces analysis
Fig. 7 Protein Water market PESTLE analysis
Fig. 8 Protein Water market: Product movement analysis, 2023 & 2030 (%)
Fig. 9 Flavored protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 10 Unflavored protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 11 Protein Water market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 12 Protein Water market estimates and forecast, through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
Fig. 13 Protein Water market estimates and forecast, through convenience stores, 2018 - 2030 (USD Million)
Fig. 14 Protein Water market estimates and forecast, through online, 2018 - 2030 (USD Million)
Fig. 15 Protein Water market estimates and forecast, through others, 2018 - 2030 (USD Million)
Fig. 16 Protein Water market: Regional movement analysis, 2023 & 2030 (%)
Fig. 17 North America protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 18 U.S. protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 19 Canada protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 Mexico protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Europe protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 Germany protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 U.K. protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 Spain protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 Italy protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 France protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Asia Pacific protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 China protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 India protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Japan protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 South Korea protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 Australia protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 Central & South America protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Brazil protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 Middle East & Africa protein water market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 36 South Africa protein water market estimates and forecast, 2018 - 2030 (USD Million)