Public Relations Tools Market Size, Share & Trends Analysis Report By Solution, By Application (Online Media, Content Marketing), By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2024

Description

Public Relations Tools Market Growth & Trends:

The global public relations tools market size is estimated to reach USD 13.33 billion by 2030, registering a CAGR of 10.9%, according to a new report by Grand View Research, Inc. The recent years have seen a considerable change in the public relations (PR) landscape as it has taken the center stage in the marketing activities of organizations. There has been an increasing number of efforts at quantifying the impact of public relations and the return on investments in the related activities. The emergence of digital communication and social media is also contributing to the increased demand for tracking and monitoring the activities of organizations and customers on these media platforms, thus culminating into a widespread demand for the tools and techniques to keep a tab on the PR activities.

The public relations are forsaking their traditional boundaries to attract and engage customers for creating a larger following and building up long-term relationships, which are driving the growing trend of using a diverse set of tools in the industry. These techniques include the use of big data, analytics, machine learning, and artificial intelligence for the same purpose. The advent of digital media has also brought in new stakeholders in the PR industry, such as bloggers, influencers, and third-party platform providers, who need to be wooed to ensure the smooth creation and distribution of organization news.

The PR tools market is witnessing a steady rise in the demand for tools based on analytics and aggregation to better understand the current trends and predict the behavior of the public. Driven by the requirements from diverse industries ranging from retail and consumer goods to the information technology and healthcare industries, the market for PR tools is anticipated to see a considerable growth. The PR tools provide a wide range of capabilities from content creation and aggregation to the distribution of organization stories and automated report generation. In addition, the need for integrated marketing communications and the ability to reach a niche market segment are also helping the PR tools industry grow.

Public Relations Tools Market Report Highlights:

The public relations scenario is being dominated by the ephemeral content, which includes a growing number of videos, images, and infographics
The public relations tools market is marked by the presence of a large number of solution providers, which offer differentiated products that deliver a wide range of varied tasks and capabilities
The online media segment dominated the market in 2023. Companies recognize the importance of online media PR strategies for improving online visibility and brand awareness.
The new product development, industry players' concentration on research and development activities, and developing cost effective products for a differential market are the major strategic plans adopted by the industry players

Product Code: GVR-1-68038-727-8

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Global Public relations tools Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. Global Public relations tools Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Global Public Relations Tools Market: Solution Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Global Public relations tools Market: Solution Movement Analysis, USD Million, 2023 & 2030
4.3. Publishing Tools
- 4.3.1. Publishing Tools Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Media Monitoring & Analysis Tools
- 4.4.1. Media Monitoring & Analysis Tools Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Social Media Management Tools
- 4.5.1. Social Media Management Tools Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Content Creation and Distribution Tolls
- 4.6.1. Content Creation and Distribution Tools Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Analytics and Reposting Tools
- 4.7.1. Analytics and Reporting Tools Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.8. Others
- 4.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Global Public Relations Tools Market: Application Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Global Public relations tools Market: Application Movement Analysis, USD Million, 2023 & 2030
5.3. Online Media
- 5.3.1. Online Media Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Content Marketing
- 5.4.1. Content Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Global Public Relations Tools Market: Deployment Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Global Public relations tools Market: Deployment Movement Analysis, USD Million, 2023 & 2030
6.3. Cloud Based
- 6.3.1. Cloud Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. On Premise
- 6.4.1. On Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Global Public Relations Tools Market: Enterprise Size Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Global Public relations tools Market: Enterprise Size Movement Analysis, USD Million, 2023 & 2030
7.3. Small and Medium-sized Enterprises (SMEs)
- 7.3.1. Small and Medium-sized Enterprises (SMEs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Large Enterprises
- 7.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Global Public Relations Tools Market: End Use Estimates & Trend Analysis

8.1. Segment Dashboard
8.2. Global Public relations tools Market: End Use Movement Analysis, USD Million, 2023 & 2030
8.3. BFSI (Banking, Financial Services, and Insurance)
- 8.3.1. BFSI (Banking, Financial Services, and Insurance) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. Consumer Goods and Retail
- 8.4.1. Consumer Goods and Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Government and Public Sector
- 8.5.1. Government and Public Sector Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. Healthcare
- 8.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7. IT & Telecommunications
- 8.7.1. IT & Telecommunications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8. Media & Entertainment
- 8.8.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.9. Others
- 8.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Global Public Relations Tools Market: Regional Estimates & Trend Analysis

9.1. Global Public relations tools Market Share, By Region, 2023 & 2030, USD Million
9.2. North America
- 9.2.1. North America Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.2.2. U.S.
  - 9.2.2.1. U.S. Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.2.3. Canada
  - 9.2.3.1. Canada Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.2.4. Mexico
  - 9.2.4.1. Mexico Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3. Europe
- 9.3.1. Europe Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.2. UK
  - 9.3.2.1. UK Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.3. Germany
  - 9.3.3.1. Germany Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.4. France
  - 9.3.4.1. France Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.5. Italy
  - 9.3.5.1. Italy Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.6. Spain
  - 9.3.6.1. Spain Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4. Asia Pacific
- 9.4.1. Asia Pacific Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.2. Japan
  - 9.4.2.1. Japan Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.3. China
  - 9.4.3.1. China Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.4. India
  - 9.4.4.1. India Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.5. Australia
  - 9.4.5.1. Australia Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.6. South Korea
  - 9.4.6.1. South Korea Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.5. Latin America
- 9.5.1. Latin America Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.5.2. Brazil
  - 9.5.2.1. Brazil Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.5.3. Argentina
  - 9.5.3.1. Argentina Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6. Middle East and Africa
- 9.6.1. Middle East and Africa Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6.2. UAE
  - 9.6.2.1. UAE Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6.3. Saudi Arabia
  - 9.6.3.1. Saudi Arabia Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6.4. South Africa
  - 9.6.4.1. South Africa Public Relations Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Heat Map Analysis
10.4. Company Profiles
- 10.4.1. Adobe Inc.
  - 10.4.1.1. Participant's Overview
  - 10.4.1.2. Financial Performance
  - 10.4.1.3. Product Benchmarking
  - 10.4.1.4. Recent Developments/ Strategic Initiatives
- 10.4.2. AspirelQ, Inc.
  - 10.4.2.1. Participant's Overview
  - 10.4.2.2. Financial Performance
  - 10.4.2.3. Product Benchmarking
  - 10.4.2.4. Recent Developments/ Strategic Initiatives
- 10.4.3. Buffer
  - 10.4.3.1. Participant's Overview
  - 10.4.3.2. Financial Performance
  - 10.4.3.3. Product Benchmarking
  - 10.4.3.4. Recent Developments/ Strategic Initiatives
- 10.4.4. BuzzSumo Ltd.
  - 10.4.4.1. Participant's Overview
  - 10.4.4.2. Financial Performance
  - 10.4.4.3. Product Benchmarking
  - 10.4.4.4. Recent Developments/ Strategic Initiatives
- 10.4.5. Canva
  - 10.4.5.1. Participant's Overview
  - 10.4.5.2. Financial Performance
  - 10.4.5.3. Product Benchmarking
  - 10.4.5.4. Recent Developments/ Strategic Initiatives
- 10.4.6. Cision US Inc
  - 10.4.6.1. Participant's Overview
  - 10.4.6.2. Financial Performance
  - 10.4.6.3. Product Benchmarking
  - 10.4.6.4. Recent Developments/ Strategic Initiatives
- 10.4.7. Cvent Holding Corp.
  - 10.4.7.1. Participant's Overview
  - 10.4.7.2. Financial Performance
  - 10.4.7.3. Product Benchmarking
  - 10.4.7.4. Recent Developments/ Strategic Initiatives
- 10.4.8. Emplifi Inc.
  - 10.4.8.1. Participant's Overview
  - 10.4.8.2. Financial Performance
  - 10.4.8.3. Product Benchmarking
  - 10.4.8.4. Recent Developments/ Strategic Initiatives
- 10.4.9. Everbridge, inc.
  - 10.4.9.1. Participant's Overview
  - 10.4.9.2. Financial Performance
  - 10.4.9.3. Product Benchmarking
  - 10.4.9.4. Recent Developments/ Strategic Initiatives
- 10.4.10. Google LLC
  - 10.4.10.1. Participant's Overview
  - 10.4.10.2. Financial Performance
  - 10.4.10.3. Product Benchmarking
  - 10.4.10.4. Recent Developments/ Strategic Initiatives
- 10.4.11. Hootsuite Inc.
  - 10.4.11.1. Participant's Overview
  - 10.4.11.2. Financial Performance
  - 10.4.11.3. Product Benchmarking
  - 10.4.11.4. Recent Developments/ Strategic Initiatives
- 10.4.12. HubSpot, Inc.
  - 10.4.12.1. Participant's Overview
  - 10.4.12.2. Financial Performance
  - 10.4.12.3. Product Benchmarking
  - 10.4.12.4. Recent Developments/ Strategic Initiatives
- 10.4.13. Kantar Group
  - 10.4.13.1. Participant's Overview
  - 10.4.13.2. Financial Performance
  - 10.4.13.3. Product Benchmarking
  - 10.4.13.4. Recent Developments/ Strategic Initiatives
- 10.4.14. Meltwater
  - 10.4.14.1. Participant's Overview
  - 10.4.14.2. Financial Performance
  - 10.4.14.3. Product Benchmarking
  - 10.4.14.4. Recent Developments/ Strategic Initiatives
- 10.4.15. Traackr, Inc.
  - 10.4.15.1. Participant's Overview
  - 10.4.15.2. Financial Performance
  - 10.4.15.3. Product Benchmarking
  - 10.4.15.4. Recent Developments/ Strategic Initiatives
- 10.4.16. Upfluence
  - 10.4.16.1. Participant's Overview
  - 10.4.16.2. Financial Performance
  - 10.4.16.3. Product Benchmarking
  - 10.4.16.4. Recent Developments/ Strategic Initiatives

Public Relations Tools Market Size, Share & Trends Analysis Report By Solution, By Application (Online Media, Content Marketing), By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2024 - 2030