PUBLISHER: Grand View Research | PRODUCT CODE: 1574890
PUBLISHER: Grand View Research | PRODUCT CODE: 1574890
The global mustard oil market size is expected to reach USD 20.10 billion by 2030, growing at a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing consumption of mustard oil can be attributed to several key factors that are driving its usage among consumers. One of the primary reasons is the health benefits associated with mustard oil. It is recognized for its favorable fatty acid profile, containing a good balance of monounsaturated and polyunsaturated fatty acids. This composition is beneficial for heart health, making mustard oil a preferred choice for health-conscious consumers.
Culinary versatility is another significant factor contributing to the rising popularity of mustard oil. It is widely used in various cuisines, especially in Indian cooking, where it adds a distinctive flavor to dishes. As consumers explore diverse culinary experiences, the demand for mustard oil as a cooking medium continues to grow. Its applications extend beyond cooking to include pickling and as a base for marinades, enhancing its appeal in the kitchen.
In recent years, there has been a growing trend among consumers towards natural and organic cooking oils. Mustard oil, often perceived as a more natural option compared to refined oils, aligns with this shift. The demand for oils that retain their original flavors and nutritional benefits has increased as consumers seek healthier and more sustainable culinary choices. Increased awareness and education about the benefits of mustard oil have also played a role in its rising usage. Consumers are becoming more informed about the nutritional advantages of mustard oil, including its anti-inflammatory properties and potential to support metabolic health.
Market innovations have further contributed to the growth of mustard oil consumption. The introduction of various mustard oil products, including flavored and infused options, has broadened consumer choices and enhanced market appeal. Innovations in packaging and product formulations cater to evolving consumer preferences, making mustard oil more accessible and attractive to a wider audience. For instance, in July 2024, GRM Overseas launched 10X Gulistan Kachi Ghani Mustard Oil, a premium cooking oil aimed at enhancing culinary experiences. This mustard oil is extracted using the traditional cold-press method, which preserves its natural flavor and nutritional properties. The product is designed to cater to health-conscious consumers, as it is rich in omega-3 fatty acids and antioxidants. The launch of this mustard oil aligns with the growing consumer preference for natural and organic cooking oils. GRM Overseas aims to capture a significant share of the mustard oil market by emphasizing the purity and quality of its product.