PUBLISHER: Grand View Research | PRODUCT CODE: 1611587
PUBLISHER: Grand View Research | PRODUCT CODE: 1611587
U.S. Laundry Care Market Size, Share & Trends Analysis Report By Product (Laundry Detergents, Fabric Softeners, Bleach, Laundry Boosters, Laundry Sanitizers/Disinfectants), By Application (Residential, Commercial), And Segment Forecasts, 2025 - 2030
U.S. Laundry Care Market Growth & Trends:
The U.S. laundry care market size is expected to reach USD 35.19 billion by 2030, and is projected to grow at a CAGR of 6.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market has experienced significant evolution as consumers have become more focused on product effectiveness and convenience. With brands like Persil and Tide continuing to dominate, smaller players have also found their niche by offering unique formulations and sustainable packaging. For example, Carbona, a brand known for its long-standing presence in the cleaning industry, recently entered the laundry detergent market with waterless detergent sheets, a product aimed at reducing environmental impact. This growing interest in eco-friendly options has encouraged both established and new brands to focus on sustainability without compromising on cleaning performance.
Despite the rise of smaller competitors, leading brands like Tide and Gain have maintained their market share by continuously innovating with new product lines. Tide, for instance, has introduced specialized products like Tide Pods and Tide Simply, catering to a wide range of consumer preferences from budget-conscious buyers to those looking for premium fabric care. These brands have successfully balanced affordability and premium product offerings to cater to different market segments, helping them sustain their dominance in the competitive U.S. laundry care market.
The demand for laundry care products continues to rise as consumers focus on both cleanliness and fabric preservation. Products designed to protect delicate fabrics and colors are becoming increasingly popular. Brands like Woolite and All have capitalized on this demand by offering specialized products for gentle cleaning. These products are targeted at consumers who want to preserve the life of their clothes, especially as garments become more expensive and consumers seek value from their investments. With an increased focus on fabric care, many brands are expanding their portfolios to meet the growing consumer need for specialized laundry solutions.
Retailers in the U.S. are seeing a shift in how consumers purchase laundry care products. While traditional in-store shopping remains popular, there has been a noticeable rise in online purchases, especially for niche products. E-commerce platforms like Amazon and direct-to-consumer models have provided smaller brands such as Dropps and Truman's an opportunity to grow their customer base. These brands, often emphasizing sustainability and convenience, have taken advantage of the surge in online shopping during the past few years. This shift toward online retail, combined with subscription models, is reshaping how brands engage with consumers and distribute their laundry care products.
U.S. Laundry Care Market Report Highlights:
- Based on product, laundry detergents accounted for a significant share of the U.S. laundry care market. Demand for laundry detergents in the U.S. remains high due to ongoing price sensitivity and inflation, with value-based options gaining traction. Consumer preferences are also shifting toward convenient, sustainable options, such as waterless detergent sheets and eco-friendly formulas.
- Based on application, demand for laundry care in commercial spaces is expected to grow significantly from 2025 to 2030. This is due to innovative product launches offering enhanced cleaning and sustainability. Additionally, advancements in formulations addressing tougher stains and odors will drive increased usage in hotels, healthcare, and other commercial sectors.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Application Outlook
- 2.4. Competitive Landscape Snapshot
Chapter 3. U.S. Laundry Care Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. Laundry Care Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Service Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Laundry Care Market: Product Estimates & Trend Analysis
- 5.1. U.S. Laundry Care Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
- 5.3.1. Laundry Detergents
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Fabric Softeners
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Bleach
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Laundry Boosters
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.5. Laundry Sanitizers/Disinfectants
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.6. Others
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.1. Laundry Detergents
Chapter 6. U.S. Laundry Care Market: Application Estimates & Trend Analysis
- 6.1. U.S. Laundry Care Market, By Application: Key Takeaways
- 6.2. Application Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
- 6.3.1. Residential
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Commercial
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.2. Laundromats
- 6.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.3. Food Service
- 6.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.4. Hospitality
- 6.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.5. Healthcare
- 6.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.6. Education Institutes
- 6.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.7. Marine Industry
- 6.3.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.8. Correctional Facilities
- 6.3.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2.9. Others
- 6.3.2.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1. Residential
Chapter 7. U.S. Laundry Care Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis, 2024
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Procter & Gamble
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Unilever
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Colgate-Palmolive
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Henkel
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Church & Dwight
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Ecolab
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Reckitt Benckiser
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. The Clorox Company
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Solenis
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Seventh Generation
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Procter & Gamble
List of Tables
- Table 1 U.S. laundry care market: Key market driver analysis
- Table 2 U.S. laundry care market: Key market restraint analysis
- Table 3 U.S. laundry care market estimates & forecast, 2018 - 2030, by product (USD Billion)
- Table 4 U.S. laundry detergents market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 5 U.S. fabric softeners market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 6 U.S. bleach market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 7 U.S. laundry boosters market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 8 U.S. laundry sanitizers/disinfectants market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 9 U.S. other laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 10 U.S. laundry care market estimates & forecast, 2018 - 2030, by application (USD Billion)
- Table 11 U.S. residential laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 12 U.S. commercial laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 13 U.S. laundromats laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 14 U.S. food service laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 15 U.S. hospitality laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 16 U.S. healthcare laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 17 U.S. education Institutes laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 18 U.S. marine industry laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 19 U.S. correctional facilities laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 20 U.S. other commercial application laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 21 Recent developments & impact analysis, by key market participants
- Table 22 Company market share, 2024 (%)
- Table 23 Company heat map analysis, 2024
- Table 24 Companies implementing key strategies
List of Figures
- Fig. 1 U.S. laundry care market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Regional snapshot
- Fig. 9 Competitive landscape Snapshot
- Fig. 10 Parent industry and U.S. laundry care market size, 2024 (USD Billion)
- Fig. 11 U.S. laundry care market: Value chain analysis
- Fig. 12 U.S. laundry care market: Dynamics
- Fig. 13 U.S. laundry care market: Porter's five forces analysis
- Fig. 14 U.S. laundry care market, by product: Key takeaways
- Fig. 15 U.S. laundry care market: Product movement analysis, 2024 & 2030 (%)
- Fig. 16 U.S. laundry detergents market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 17 U.S. fabric softeners market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 18 U.S. bleach market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 19 U.S. laundry boosters market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 20 U.S. laundry sanitizers/disinfectants market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 21 U.S. other laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 22 U.S. laundry care market, by application: Key takeaways
- Fig. 23 U.S. laundry care market: Application movement analysis, 2024 & 2030 (%)
- Fig. 24 U.S. residential laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 25 U.S. commercial laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 26 U.S. laundromats laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 27 U.S. food service laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 28 U.S. hospitality laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 29 U.S. healthcare laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 30 U.S. education Institutes laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 31 U.S. marine industry laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 32 U.S. correctional facilities laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 33 U.S. other commercial application laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 34 Key company categorization
- Fig. 35 Company market share analysis, 2024
- Fig. 36 Strategic framework of the U.S. laundry care market
