U.S. Processed Pumpkin Market Size, Share & Trends Analysis Report By Product (Dried, Puree, Concentrates), By Application (Beverages, Bakery, Desserts, Snacks, Baby Food, Others), And Segment Forecasts, 2025 - 2030

PUBLISHED: December 17, 2024

PAGES: 60 Pages

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The U.S. processed pumpkin market size is anticipated to reach USD 2.80 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 10.6% from 2025 to 2030. The increasing application of processed pumpkin in the form of powder, puree, and chunks in several food processing sectors, including bakery, beverages, smoothies, confectionary, baby foods, dairy, and frozen products, is driving the market demand.

Rising awareness about the nutritive value of pumpkin and a gradual shift towards healthier diets among the consumers to maintain their body weight, meet their nutritional requirements and prevent chronic diseases are expected to propel the market growth. According to a report published by the International Food Information Council (IFIC) Foundation and the American Heart Association, 95% of consumers in the U.S. sometimes or always seek healthy food choices.

Dried pumpkin emerged as the largest product segment in 2020. This is attributed to its wide consumption in the food services sector, such as bakery and quick-service restaurants, to cook dishes instantly. Moreover, as dried pumpkin is intact with several nutrients such as Vitamin A, C, E, and B12, it is highly popular among retail consumers for home use as it helps in making quick meals at home with no food preparation time.

In terms of application, the bakery segment held the largest share in the U.S. market in 2020. A large variety of beverages are made from purees, including smoothies, cocktails, mocktails, and juices. These offer a pure and natural taste along with a full-bodied mouthfeel. Major beverage companies such as Starbucks have launched pumpkin spice-infused coffee in the U.S. market owing to the rising consumer demand for healthy beverages.

Key players in the industry have been moving strategically to enhance their customer bases. For instance, in September 2019, Z Natural Foods, LLC announced to launch its new line of Organic Pumpkin Powder to cater to the rising demand for the superfood among the consumers in the U.S. These kinds of product launches are anticipated to boost the pumpkin product visibility in the U.S.

In August 2020, Starbucks Corporation announced to officially launch Starbucks Pumpkin Spice products. This new line of pumpkin products includes Starbucks Pumpkin Spice Flavored Creamer, Pumpkin Spice Flavored Coffee - K-Cup pods and Roast & Ground, VIA Instant Pumpkin Spice Flavored Latte, and Starbucks RTD Iced Espresso Classics Pumpkin Spice Flavored Latte.

U.S. Processed Pumpkin Market Report Highlights:

The dried pumpkin segment accounted for a leading revenue share of 48.1% in the U.S. processed pumpkin industry in 2024. Dried pumpkin retains many of the nutrients found in fresh pumpkins, such as high levels of vitamin A, vitamin C, fiber, and antioxidants.
On the other hand, the pumpkin puree segment is expected to grow at the highest CAGR from 2025 to 2030. Pumpkin puree is a versatile ingredient used in a variety of products, ranging from baked goods to savory dishes, smoothies, and even pet food.
The bakery segment accounted for the largest revenue share in the U.S. processed pumpkin industry in 2024. Increasing demand for healthy and nutritious snacking options among consumers has compelled manufacturers to launch new vegetable-based bakery products in the U.S. market.

Product Code: GVR-4-68039-357-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Processed Pumpkin Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Processed Pumpkin Market: Product Estimates & Trend Analysis

5.1. U.S. Processed Pumpkin Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (Kilotons, USD Million)
- 5.3.1. Dried
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 5.3.2. Puree
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 5.3.3. Concentrates
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)

Chapter 6. U.S. Processed Pumpkin Market: Application Estimates & Trend Analysis

6.1. U.S. Processed Pumpkin Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (Kilotons, USD Million)
- 6.3.1. Bakery
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 6.3.2. Beverages
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 6.3.3. Desserts
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 6.3.4. Baby Foods
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 6.3.5. Snacks
  - 6.3.5.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)
- 6.3.6. Others
  - 6.3.6.1. Market estimates and forecast, 2018 - 2030 (Kilotons, USD Million)

Chapter 7. U.S. Processed Pumpkin Market: Competitive Analysis

7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Heat Map Analysis
7.7. Strategy Mapping
7.8. Company Profiles
- 7.8.1. Libby's Brand Holding
  - 7.8.1.1. Company Overview
  - 7.8.1.2. Financial Performance
  - 7.8.1.3. Product Portfolios
  - 7.8.1.4. Strategic Initiatives
- 7.8.2. Del Monte Foods
  - 7.8.2.1. Company Overview
  - 7.8.2.2. Financial Performance
  - 7.8.2.3. Product Portfolios
  - 7.8.2.4. Strategic Initiatives
- 7.8.3. Seneca Foods
  - 7.8.3.1. Company Overview
  - 7.8.3.2. Financial Performance
  - 7.8.3.3. Product Portfolios
  - 7.8.3.4. Strategic Initiatives
- 7.8.4. Kraft Heinz, Inc.
  - 7.8.4.1. Company Overview
  - 7.8.4.2. Financial Performance
  - 7.8.4.3. Product Portfolios
  - 7.8.4.4. Strategic Initiatives
- 7.8.5. Pinnacle Foods Co
  - 7.8.5.1. Company Overview
  - 7.8.5.2. Financial Performance
  - 7.8.5.3. Product Portfolios
  - 7.8.5.4. Strategic Initiatives
- 7.8.6. Woodland Gourmet
  - 7.8.6.1. Company Overview
  - 7.8.6.2. Financial Performance
  - 7.8.6.3. Product Portfolios
  - 7.8.6.4. Strategic Initiatives
- 7.8.7. Dohler Group
  - 7.8.7.1. Company Overview
  - 7.8.7.2. Financial Performance
  - 7.8.7.3. Product Portfolios
  - 7.8.7.4. Strategic Initiatives
- 7.8.8. Seawind Foods
  - 7.8.8.1. Company Overview
  - 7.8.8.2. Financial Performance
  - 7.8.8.3. Product Portfolios
  - 7.8.8.4. Strategic Initiatives
- 7.8.9. Great American Spice Company
  - 7.8.9.1. Company Overview
  - 7.8.9.2. Financial Performance
  - 7.8.9.3. Product Portfolios
  - 7.8.9.4. Strategic Initiatives
- 7.8.10. Kerr by Ingredion
  - 7.8.10.1. Company Overview
  - 7.8.10.2. Financial Performance
  - 7.8.10.3. Product Portfolios
  - 7.8.10.4. Strategic Initiatives

Product Code: GVR-4-68039-357-3

List of Tables

Table 1 U.S. processed pumpkin market: Key market driver analysis
Table 2 U.S. processed pumpkin market: Key market restraint analysis
Table 3 U.S. processed pumpkin market estimates & forecast, by product (Kilotons, USD Million)
Table 4 U.S. processed pumpkin market estimates & forecast, by application (Kilotons, USD Million)
Table 5 Recent developments & impact analysis, by key market participants
Table 6 Company heat map analysis, 2024
Table 7 Companies implementing key strategies

List of Figures

Fig. 1 U.S. processed pumpkin market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and U.S. processed pumpkin market size (Kilotons, USD Million)
Fig. 11 U.S. processed pumpkin market size, 2018 to 2030 (Kilotons, USD Million)
Fig. 12 U.S. processed pumpkin market: Penetration & growth prospect mapping
Fig. 13 U.S. processed pumpkin market: Value chain analysis
Fig. 14 U.S. processed pumpkin market: Dynamics
Fig. 15 U.S. processed pumpkin market: Porter's five forces analysis
Fig. 16 U.S. processed pumpkin market estimates & forecast, by product (Kilotons, USD Million)
Fig. 17 Dried pumpkin market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 18 Pumpkin puree market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 19 Pumpkin concentrates market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 20 U.S. processed pumpkin market estimates & forecast, by application (Kilotons, USD Million)
Fig. 21 Bakery market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 22 Beverages market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 23 Desserts market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 24 Baby food market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 25 Snacks market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 26 Other applications market estimates & forecasts, 2018 - 2030 (Kilotons, USD Million)
Fig. 27 Key company categorization
Fig. 28 Strategic framework of U.S. processed pumpkin