PUBLISHER: Grand View Research | PRODUCT CODE: 1654583
PUBLISHER: Grand View Research | PRODUCT CODE: 1654583
The U.S. nutraceuticals market size was valued at USD 163.7 billion in 2024 and is anticipated to grow at a CAGR of 6.2% from 2025 to 2030. The market growth is attributed to the increasing awareness of preventative healthcare and a growing interest in natural and holistic wellness solutions. This trend is supported by an aging population seeking to maintain their health and vitality, as well as a younger generation increasingly proactive in managing their well-being. Moreover, the ease of access to information through online platforms and social media has also played a significant role in educating consumers about the potential benefits of nutraceuticals, further propelling market expansion. Besides, consumers are actively researching ingredients and seeking products with specific health benefits, pushing demand for items targeting gut health, immunity, cognitive function, and energy levels.
One of the most significant demand drivers is the increasing prevalence of chronic diseases such as obesity, diabetes, and cardiovascular issues. Consumers are actively seeking ways to manage and prevent these conditions through diet and supplementation, creating a strong market for functional foods and beverages enriched with vitamins, minerals, and other bioactive compounds, such as protein-enriched snacks, beverages containing adaptogens, and functional yogurts with probiotics. The focus on gut health, driven by a growing scientific understanding of its importance to overall well-being, has also contributed to the popularity of probiotics and prebiotics in supplements and functional food products. Additionally, the demand for organic, plant-based, and clean-label products is surging, with consumers prioritizing natural, minimally processed nutraceutical ingredients and avoiding artificial additives.
The functional beverage category is experiencing particularly strong growth, driven by demand for convenient and on-the-go health solutions. Energy drinks, fortified waters, and probiotic-rich beverages are all becoming increasingly popular choices for consumers seeking a quick way to boost their well-being, replenish electrolytes, or support their gut health. The availability of innovative formats and flavors, combined with aggressive marketing campaigns, has significantly broadened the appeal of these products. Similarly, the infant formula sector is seeing steady demand, largely fueled by parents who seek optimal nutrition for their children, with an emphasis on formulas that mimic the benefits of breast milk and address specific developmental needs. Moreover, the increasing rate of working mothers and their need for convenient nutrition are also significant demand drivers for this sector.
Innovative product development and marketing strategies also play a crucial role in driving demand for nutraceuticals. Manufacturers are continually launching new and innovative formulations that are tailored to specific consumer needs and preferences. Personalized nutrition, tailored to individual genetic profiles, is an emerging trend that is gaining traction. Moreover, marketing campaigns emphasizing the scientific evidence and health benefits of nutraceuticals are resonating with consumers and driving sales. Furthermore, the rise of e-commerce has provided convenient access to a wider array of nutraceutical products, enabling consumers to easily research and purchase options tailored to their individual needs.
U.S. Nutraceuticals Market Report Segmentation
This report forecasts revenue growth at a country level and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. nutraceuticals market report based on product, application, and distribution channel: