PUBLISHER: Grand View Research | PRODUCT CODE: 1726156
PUBLISHER: Grand View Research | PRODUCT CODE: 1726156
Mezcal Market Size, Share & Trends Analysis Report By Product (Joven, Reposado, Anejo), By Category (100% Agave, Blend), By Distribution (Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030
Mezcal Market Size & Trends:
The global mezcal market size was estimated at USD 1140 million in 2024 and is projected to grow at a CAGR of 8.4% from 2025 to 2030. A growing consumer preference for premium alcoholic beverages has had a significant impact on the market growth. As consumers increasingly seek high-quality, artisanal products, mezcal has emerged as a favored choice due to its unique flavor profiles and traditional production methods. This trend is particularly strong among wealthier demographics, who are willing to invest in niche products that offer authenticity and craftsmanship.
Another critical factor driving the mezcal industry is the growing interest in agave distillates, mainly influenced by the popularity of tequila. Mezcal, which can be produced from over 36 different agave species, offers a diverse range of flavors compared to tequila, which is typically made from blue agave. This diversity appeals to consumers looking for new and exciting drinking experiences.
The demand for authentic and sustainably produced beverages has also contributed to the rising popularity of mezcal. Consumers today are increasingly aware of the origins of their drinks and prefer products made with natural ingredients and adhering to ethical sourcing practices. This shift toward sustainability aligns with mezcal's traditional production methods, which often emphasize local ingredients and artisanal techniques. The increasing appreciation for craftsmanship in beverage production has led to a growing segment of consumers who value the historical and cultural significance of mezcal.
The expansion of mezcal into international markets further fuels its growth. As global interest in unique alcoholic beverages rises, more consumers are exploring mezcal beyond its Mexican roots. The cocktail culture has embraced mezcal, with mixologists incorporating it into various cocktails, thereby enhancing its visibility and appeal. Regions such as North America and Europe have become significant markets for mezcal, with increasing imports and consumer interest driving demand.
Innovation within the mezcal sector has also played a vital role in its market growth. The introduction of ready-to-drink (RTD) mezcal cocktails and flavored variations caters to contemporary consumer preferences for convenience without sacrificing quality. These innovations not only attract new consumers but also help maintain the traditional characteristics of mezcal while adapting to modern drinking habits. As a result, brands are increasingly focusing on creating unique flavor profiles that resonate with diverse consumer tastes.
The competitive landscape of the mezcal industry is evolving as major players invest in sustainable practices and expand their brands. Companies like Diageo PLC and Pernod Ricard SA are actively acquiring smaller brands and forming partnerships to enhance their market presence while promoting authentic production methods. This competitive drive ensures that mezcal remains relevant in an ever-changing beverage landscape, appealing to both traditional enthusiasts and new consumers alike.
The mezcal industry faces several challenges that impact its growth and expansion. One of the primary challenges is competition from other well-established spirits like tequila, whiskey, and rum, which can lead to price wars and marketing challenges, making it difficult for mezcal brands to establish a unique identity. In addition, quality control and authenticity concerns arise due to inconsistencies in quality standards and a lack of uniform regulations among producers, which can reduce consumer trust and affect brand reputation and sales. Regulatory hurdles also pose a significant challenge, as complex frameworks governing production, labeling, and certification can be costly and difficult for producers, especially smaller operations, to comply with. Furthermore, supply chain disruptions due to fluctuations in agave supply caused by weather, disease, or market factors can disrupt production and increase costs.
Global Mezcal Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and analyzes the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mezcal market report by product, category, distribution, and region.
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Joven
- Reposado
- Anejo
- Others
- Category Outlook (Revenue, USD Million, 2018 - 2030)
- 100% Agave
- Blend
- Distribution Outlook (Revenue, USD Million, 2018 - 2030)
- Supermarkets & Hypermarkets
- Specialty Stores
- Online
- Others
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- UAE
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Applications & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Category Outlook
- 2.4. Distribution Outlook
- 2.5. Competitive Landscape Outlook
Chapter 3. Mezcal Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Mezcal Market: Product Estimates & Trend Analysis
- 4.1. Mezcal Market, by Product: Key Takeaways
- 4.2. Product Movement Analysis & Market Share, 2024 & 2030
- 4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 4.3.1. Joven
- 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.2. Reposado
- 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.3. Anejo
- 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.4. Others
- 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.1. Joven
Chapter 5. Mezcal Market: Distribution Estimates & Trend Analysis
- 5.1. Mezcal Market, by Distribution: Key Takeaways
- 5.2. Distribution Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Million)
- 5.3.1. Supermarkets & Hypermarkets
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Specialty Stores
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Online
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Supermarkets & Hypermarkets
Chapter 6. Mezcal Market: Regional Estimates & Trend Analysis
- 6.1. Mezcal Market: Regional Outlook
- 6.2. Regional Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 6.3.1. North America
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1.2. U.S.
- 6.3.1.2.1. Key country dynamics
- 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1.3. Canada
- 6.3.1.3.1. Key country dynamics
- 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1.4. Mexico
- 6.3.1.4.1. Key country dynamics
- 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Europe
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2.2. Germany
- 6.3.2.2.1. Key country dynamics
- 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2.3. UK
- 6.3.2.3.1. Key country dynamics
- 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2.4. France
- 6.3.2.4.1. Key country dynamics
- 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2.5. Italy
- 6.3.2.5.1. Key country dynamics
- 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2.6. Spain
- 6.3.2.6.1. Key country dynamics
- 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Asia Pacific
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3.2. China
- 6.3.3.2.1. Key country dynamics
- 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3.3. Japan
- 6.3.3.3.1. Key country dynamics
- 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3.4. India
- 6.3.3.4.1. Key country dynamics
- 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3.5. Australia
- 6.3.3.5.1. Key country dynamics
- 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3.6. South Korea
- 6.3.3.6.1. Key country dynamics
- 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Central & South America
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4.2. Brazil
- 6.3.4.2.1. Key country dynamics
- 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Middle East & Africa
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5.2. UAE
- 6.3.5.2.1. Key country dynamics
- 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. North America
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2023 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Pernod Ricard SA
- 7.9.2. Ilegal Mezcal SA
- 7.9.3. El Silencio Holdings INC
- 7.9.4. Rey Campero
- 7.9.5. Diageo PLC
- 7.9.6. Mezcal Vago
- 7.9.7. Lagrimas de Dolores
- 7.9.8. Bacardi Limited
- 7.9.9. Brown-Forman
- 7.9.10. Craft Distillers
- 7.9.11. Destileria Tlacolula
- 7.9.12. Familia Camarena
- 7.9.13. MADRE Mezcal
- 7.9.14. Banhez Spirits Company LLC
- 7.9.15. Becle SAB de CV (Jose Cuervo)
List of Tables
- Table 1. Mezcal market - Key market driver analysis
- Table 2. Mezcal market - Key market restraint analysis
- Table 3. Mezcal market estimates & forecast, by product (USD Million)
- Table 4. Mezcal market estimates & forecast, by distribution (USD Million)
- Table 5. North America Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 6. North America Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 7. North America Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 8. U.S. macro-economic outlay
- Table 9. U.S. Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 10. U.S. Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 11. U.S. Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 12. Canada macro-economic outlay
- Table 13. Canada Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 14. Canada Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 15. Canada Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 16. Mexico macro-economic outlay
- Table 17. Mexico Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 18. Mexico Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 19. Mexico Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 20. Europe Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 21. Europe Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 22. Europe Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 23. Germany macro-economic outlay
- Table 24. Germany Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 25. Germany Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 26. Germany Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 27. UK macro-economic outlay
- Table 28. UK Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 29. UK Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 30. UK Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 31. France macro-economic outlay
- Table 32. France Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 33. France Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 34. France Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 35. Italy macro-economic outlay
- Table 36. Italy Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 37. Italy Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 38. Italy Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 39. Spain macro-economic outlay
- Table 40. Spain Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 41. Spain Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 42. Spain Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 43. Asia Pacific Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 44. Asia Pacific Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 45. Asia Pacific Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 46. China macro-economic outlay
- Table 47. China Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 48. China Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 49. China Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 50. Japan macro-economic outlay
- Table 51. Japan Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 52. Japan Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 53. Japan Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 54. India macro-economic outlay
- Table 55. India Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 56. India Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 57. India Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 58. Australia macro-economic outlay
- Table 59. New Zealand macro-economic outlay
- Table 60. Australia Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 61. Australia Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 62. Australia Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 63. South Korea macro-economic outlay
- Table 64. South Korea Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 65. South Korea Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 66. South Korea Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 67. Central & South America Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 68. Central & South America Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 69. Central & South America Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 70. Brazil macro-economic outlay
- Table 71. Brazil Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 72. Brazil Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 73. Brazil Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 74. Middle East & Africa Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 75. Middle East & Africa Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 76. Middle East & Africa Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 77. UAE macro-economic outlay
- Table 78. UAE Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Table 79. UAE Mezcal market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 80. UAE Mezcal market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
- Table 81. Recent developments & impact analysis, by key market participants
- Table 82. Company market share, 2024
- Table 83. Company heat map analysis
- Table 84. Companies undergoing key strategies
List of Figures
- Fig. 1 Mezcal market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Packaging snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 Mezcal market size, 2018 to 2030 (USD Million)
- Fig. 12 Mezcal market: Penetration & growth prospect mapping
- Fig. 13 Mezcal market: Value chain analysis
- Fig. 14 Mezcal market: Profit margin analysis
- Fig. 15 Mezcal market: Market dynamics
- Fig. 16 Mezcal market: Porter's five forces analysis
- Fig. 17 Mezcal market, by product: Key Takeaways
- Fig. 18 Mezcal market: Product movement analysis, 2024 & 2030 (%)
- Fig. 19 Lead acid Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 Reposado Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Anejo Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Other Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Mezcal market, by distribution: Key Takeaways
- Fig. 24 Mezcal market: Distribution movement analysis, 2024 & 2030 (%)
- Fig. 25 Mezcal market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 26 Regional marketplace: Key takeaways
- Fig. 27 North America Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 US Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Canada Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 Mexico Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 Europe Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 32 UK Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 Germany Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 France Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Italy Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 Spain Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 37 Asia Pacific Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 38 China Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 39 Japan Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 40 India Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 41 Australia Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 42 South Korea Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 43 Central & South America Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 44 Brazil Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 45 Middle East & Africa Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 46 UAE Mezcal market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 47 Key company categorization
- Fig. 48 Company market share analysis, 2023
- Fig. 49 Strategic framework of the Mezcal market
